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Shopify App Store"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">查找企业应用<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify App Store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/domains"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">拥有您自己的域名<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">域名和托管</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">探索免费业务工具<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">用于业务运营的工具</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div 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href="/zh/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><!--$--><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div><!--/$--></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?locale=zh-CN&amp;language=zh-Hans&amp;signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fhow-to-start-a-business&amp;signup_types%5B%5D=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus 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hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">新手创业怎么起步？11个步骤详解助你白手起家</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">不论你已想到一个绝妙的产品创意，还是正在按部就班地规划未来创业，本文都能给你提供灵感，教你如何从筹划阶段到卖出第一单，助你创业起步。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/yin-zi" class="no-underline" itemProp="url"><span itemProp="name">YIN Zi</span></a></span></div><div class="text-body-sm text-shade-50">更新时间<!-- --> <time>2024年9月15日</time></div></div></div></div><div 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<h2 id="steps">创业起步的11个步骤</h2>
<ol>
<li><a href="#1">搜寻创业点子</a></li>
<li><a href="#2">调研产品和受众</a></li>
<li><a href="#3">计算创业成本</a></li>
<li><a href="#4">决定产品来源</a></li>
<li><a href="#5">研究货运策略</a></li>
<li><a href="#6">制定品牌策略和品牌定位</a></li>
<li><a href="#7">创建网站</a></li>
<li><a href="#8">注册公司</a></li>
<li><a href="#9">管理财务</a></li>
<li><a href="#10">推广业务</a></li>
<li><a href="#11">扩展业务</a></li>
</ol>
<ol></ol>
<h3 id="1"><strong>1. 搜寻创业点子</strong></h3>
<p>一切都始于一个想法。要缩小这个想法的范围，你得想清楚你想做什么样的业务，想要什么样的生活方式。你想卖现成的产品，以此作为轻松副业？还是想竭尽全力创造发明，以改变世界？你的社交媒体受众群是你开启个人品牌周边产品的完美市场吗？试着充实你的想法，看自己对此的投入程度。你可以使用这些<a href="/zh/blog/business-plan-template" target="_blank">商业计划模板</a>来帮助你理清思路。</p>
<p>如果你思路卡住了，看看这些低投入的<a href="/zh/blog/low-investment-business-ideas" target="_blank">小本创业点子</a>，<a href="/zh/blog/online-business-ideas" target="_blank">在线业务创意</a>，以及<a href="/zh/blog/business-opportunities" target="_blank">优质赚钱商机</a>，或能给你些许灵感。而接下来，你要决定如何将创业点子付诸于现实：是自己做，投入生产，还是零售？</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">百万生意点子 始于足下</p>
<p>Shopify免费课程，教你从零开始学习创建线上业务，从第一天起步到第一笔销售。你将逐步开发好卖的产品，设立品牌，制定推广策略，等等。</p>
<a href="/first-sale?utm_campaign=First_Day_to_First_Sale&amp;utm_source=blog" class="marketing-button marketing-button--small" target="_blank">了解更多</a>
</div>
<h4><strong>开发你自己的产品</strong></h4>
<p>你可能想自己动手制作产品，或与生产商、按需打印公司，或贴牌定制公司合作开发产品。</p><div id="text-cta" class="hidden lg:block"></div>
<p>🦘想直接售卖现成的产品？直接跳到<a href="#existing">售卖现成产品</a></p>
<p><strong>制作或生产产品</strong></p>
<p>以下文章提供一些独特的创业点子，你可以自己制作，或通过生产商生产这些产品：</p>
<ul>
<li><a href="/zh/blog/home-business" target="_blank">盘点40个在家创业的金点子，告别出门打工！</a></li>
<li><a href="/zh/blog/things-to-make-and-sell" target="_blank">DIY 业务：可亲手制作并在线销售的14种产品</a></li>
<li><a href="/zh/blog/product-ideas" target="_blank">如何找到新产品创意？16种方法帮你开阔思路</a></li>
<li><a href="/zh/blog/digital-products" target="_blank">什么是数字产品？如何在线销售10种热卖的数字产品</a></li>
<li><a href="/zh/blog/12-things-to-sell-on-shopify-other-than-products" target="_blank">Shopify开店卖什么？13种全球购创意商品</a></li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">🍝成功故事：84岁老奶奶传授烹饪技艺</p>
<p>诺娜·奈莉纳（Nonna Nerina）在她所在的意大利小村庄里传授线上烹饪经验。听听她孙女分享奶奶如何开展成功的线上服务业务。 👉<strong>点击阅读</strong><a href="/blog/nonna-live" target="_blank">诺娜的故事</a>（英文）。</p>
</div>
<p><strong>按需打印业务</strong></p>
<p><a href="/zh/blog/print-on-demand" target="_blank">按需打印业务</a>是指和别家公司合作，他们将你的设计制作成商品，比如T恤、首饰或马克杯等，并直接运送到你的顾客手中。这是一种快速低成本投资业务。你可以研究一下这些<a href="/blog/print-on-demand-companies" target="_blank">按需打印公司</a>，是否合适于你的业务想法。</p>
<p><strong>贴牌定制（或白牌）业务</strong></p>
<p>如果你没有具体想法，也没有生产经验，<a href="/zh/blog/private-label" target="_blank">贴牌定制</a>或白牌业务能让你和有经验的生产商合作。他们可以将普通产品按你的品牌要求进行定制。你可以参考这些贴牌定制和<a href="/blog/white-label-products" target="_blank">白牌产品</a>的点子，从健身器材到化妆品，应有尽有。</p>
<p id="existing"><strong>售卖现成产品</strong></p>
<p>如果你想快速起步，售卖现成产品是个好选择。你可以选择代发货，或者精心策划并零售其他品牌的产品。</p>
<ul>
<li><strong>代发货业务</strong></li>
</ul>
<p><a href="/zh/blog/what-is-dropshipping" target="_blank">代发货</a>是一种在你自己网店售卖现成产品，却不用管理库存或货运的生意模式。你顾客下的单子将由其他商贩或生产商负责打理，你都不用管。你可以先<a href="/zh/blog/best-dropshipping-products" target="_blank">寻找代发货产品</a>和代发货合作伙伴，然后<a href="/zh/blog/how-to-start-dropshipping" target="_blank">开始代发货业务</a>。</p>
<p>💡<strong>提示：</strong>你也可以做白牌产品代发货，同时享受品牌产品和低成本商业模式的好处。</p>
<ul>
<li><strong>精心策划或零售业务</strong></li>
</ul>
<p>另一种不需自己产品的业务是通过精心策划和零售。有些生活方式和时尚品牌会从一些商贩和设计师处先收购产品，然后精心策划系列。你可以浏览<a href="/blog/wholesale-marketplace" target="_blank">批发市场</a>，搜寻想合作的品牌。流行的零售业务有古董、收藏或<a href="/blog/211022217-sell-vintage-clothing-online" target="_blank">复古服装</a>。</p>
<h4><strong>开启副业</strong></h4>
<p>如果你只是想浅尝创业的滋味呢？在你的全职工作之余，开启<a href="/zh/blog/side-hustle" target="_blank">副业</a>就是个低风险的试水方法，也能有额外收入。先不要辞去正职，浏览一下我们的<a href="/zh/blog/passive-income-ideas" target="_blank">被动收入点子</a>，以及可以<a href="/zh/blog/make-money-online" target="_blank">在家赚钱的方法</a>。</p>
<p><strong>社交媒体粉丝变现</strong></p>
<p>建立受众群是开启业务工作中最具挑战的环节之一。如果你已经在社交媒体渠道上有了自己的粉丝基础，那么就已经完成了最难的工作！线上工具可以让受众群变现这件事相当容易。仔细挖掘你的平台，找到对内容创作者友好的业务点子。</p>
<ul>
<li><a href="/zh/blog/make-money-on-instagram" target="_blank">7个切实可行的好主意，教你2024在Instagram上赚钱</a></li>
<li><a href="/zh/blog/make-money-on-tiktok" target="_blank">2024年海外版抖音盈利之道：7大技巧教你用TikTok赚钱</a></li>
<li><a href="/zh/blog/how-to-make-merch-youtube" target="_blank">YouTube卖货指南：YouTube创作者如何通过周边产品盈利</a></li>
<li><a href="/zh/blog/how-to-make-money-on-twitch" target="_blank">如何在Twitch上赚钱：终极指南</a></li>
</ul>
<p>💡<strong>提示：</strong><a href="/zh/starter" target="_blank">Shopify新手套餐</a>（Shopify Starter Plan）对想快速销售而没有网站的内容创作者来说，是完美的选择。你也可以利用像<a href="https://www.linkpop.com/en">Linkpop</a>这样的工具为你的社交媒体简介增强力度，招呼粉丝涌入你的商店。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">让你的社交媒体链接变得超级强大</p>
<p>Linkpop这款工具可以为你所有的品牌链接定制落地页。免费、可定制，最重要的是：可购物。</p>
<p><img style="float: none;" alt="绘图：两个智能手机屏幕显示打开的Linkpop购物功能" src="https://cdn.shopify.com/s/files/1/0070/7032/files/linkpop-shoppable.jpg?v=1664299888"></p>
<a class="marketing-button marketing-button--small" href="https://www.linkpop.com/en" target="_blank">获取Linkpop</a>
</div>
<h4><strong>进入特定行业</strong></h4>
<p>如果你已经选定了感兴趣的产品，那么了解清楚该行业的细微差别至关重要。浏览以下行业，点击相应的指南文章，阅读具有针对性的创业建议。</p>
<p>👗 服装：<a href="/zh/blog/how-to-start-a-clothing-line">如何创立服装品牌：12步教程</a></p>
<p>👕 T恤：<a href="/zh/blog/start-online-tshirt-business">开启你的T恤生意</a></p>
<p>💍 珠宝： <a href="/zh/blog/203365449-start-a-jewellery-making-business">如何做珠宝首饰生意：9步指南</a></p>
<p>🕯️ 蜡烛：<a href="/zh/blog/candle-business">手工蜡烛市场“钱景”如何？揭秘业务发展模式（附畅销品牌案例）</a></p>
<p>🛋️ 家装： <a href="/zh/blog/sell-furniture-online">终极指南：如何在线销售家具和家居装饰品</a></p>
<p>🌱 植物：<a href="/zh/blog/sell-plants-online">准备在网上卖绿植？解析植物产品的品牌塑造之路</a></p>
<p>🎨 艺术：<a href="/zh/blog/211990409-how-to-sell-art-online">如何开始卖画？终极指南助你开展艺术品电商业务</a></p>
<p>英文资源：</p>
<p>🥝 食品饮料：<a href="/blog/213396233-how-to-start-a-food-business">如何在线售卖食品（起步指南详解）&nbsp;</a></p>
<p>🙂 贴纸：<a href="/blog/how-to-make-sell-stickers">怎样制作并在线销售贴纸？</a></p>
<p>📚 书籍：<a href="/blog/sell-books-online">开启线上书店的终极指南</a></p>
<p>🐶 宠物： <a href="/blog/pet-business">十大窍门让宠物业务有利可图</a></p>
<p>🧴 护肤：<a href="/blog/start-skincare-line">11个步骤开启护肤用品业务</a></p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">💄 成功故事：她辞去了华尔街的“梦想工作”，转去生产口红</p>
<p>梅丽莎·柏特勒（Melissa Butler）在她家厨房搅和各种色彩，开启了The Lip Bar。随着品牌的成长，彩妆行业的特殊要求促使她和技术成熟的生产商们合作。👉<strong>阅读</strong><a href="/blog/beauty-brand-the-lip-bar" target="_blank">梅丽莎的故事</a>（英文）。</p>
</div>
🦘 跳回“11个步骤”<a href="#steps">目录</a>
<h3 id="2"><strong>2. 调研产品和受众</strong></h3>
<p>当你有了个绝佳的好主意，就应该将其<a href="/blog/validate-product-ideas" target="_blank">付诸于行动</a>！尽管你的产品或业务创意很令人兴奋，但必须有受众（也就是未来的顾客）的关注，才值得去兑现创意。</p>
<p>在你真正投资前，有很多方法可做调研。你可以寻找市场空缺、不满足的受众，或者组建焦点小组，调查你的竞争对手。</p>
<h4><strong>寻找目标受众</strong></h4>
<p>你的<a href="/blog/target-audience" target="_blank">目标受众</a>或<a href="/blog/target-market" target="_blank">目标市场</a>是指你品牌的潜在客户。你应该将所有的营销力量和开支都对准他们。最重要的是要尽可能地精准定义他们。</p>
<p>定位且熟悉你的目标受众之所以至关重要是因为：</p>
<p>✅帮助你制定精明且划算的营销决策</p>
<p>✅影响你的产品发展（因为你会有直接的反馈）</p>
<p>✅提高收入（因为你把所有精力都投入在最值得的客户身上）</p>
<p>建立<a href="/blog/15275657-how-to-build-buyer-personas-for-better-marketing" target="_blank">买家画像</a>是深入研究你的理想客户需求的有效方法。他们多大？喜欢什么？在哪个社交媒体平台上花最多时间？什么对他们是重要的？</p>
<h4><strong>进行市场调研</strong></h4>
<p><a href="/encyclopedia/market-research" target="_blank">市场调研</a>是收集有关品牌潜在客户（或 “市场”）数据的过程。它可以验证你是否做对了，或是否需要做出改变。你可通过调查、焦点小组和访谈等方式进行市场调研。</p>
<p><a href="/blog/market-analysis" target="_blank">市场分析</a>的概念类似，但涉及对整个行业的研究，将直接从目标受众那里获得的见解与第三方来源（如报告和行业出版物）相结合。</p>
<p><strong>市场调研工具</strong></p>
<p>市场上有几种工具可助你进行创业市场调研。这些工具包括Statista这样的数据聚合器、诸如Typeform的调查工具，以及Hootsuite等社交聆听工具，还有其他一些免费和付费工具。</p>
<p>结合与你所在行业相关的报告和数据，以及你自己通过潜在客户调查或焦点小组进行的研究，会让你在进入市场前对市场有更全面的了解。</p>
<p><strong>了解市场趋势</strong></p>
<p>了解市场趋势意味着要全面审视你所在的行业、竞争对手、客户偏好和整个市场。以下这些问题值得深思熟虑：</p>
<ul>
<li>消费者的长期趋势（也就是可持续性）是什么？</li>
<li>针对你的产品或服务的搜索量如何？(谷歌趋势是一个免费工具，可以显示一段时间内的搜索兴趣。）</li>
<li>在你的客户群中，出现了哪些<a href="/ca/blog/consumer-trends" target="_blank">买家趋势</a>？例如，你的目标客户喜欢通过哪些渠道购物？</li>
<li>你的目标市场在哪些社交媒体平台上经常出现？这些平台的当前潮流是什么？正兴起的潮流又是什么？</li>
<li>有什么社会和政治因素可能会影响市场？</li>
<li>你所在的行业有哪些趋势预测可助你了解市场方向？</li>
</ul>
<p><strong>估算市场规模</strong></p>
<p>要了解市场规模或企业的潜在客户数量，可遵循以下步骤：</p>
<ol>
<li>定义目标受众，确定总规模或总可寻址市场（TAM）。这是指如果你拥有 100%的市场份额，客户的最大数量。</li>
<li>确定你将重点关注的细分市场。例如，你的产品可能面向女性，或者只面向某一特定地理区域的潜在客户。这就是可寻址服务市场（SAM）。</li>
<li>计算这一细分市场的<a href="/ca/retail/market-penetration" target="_blank">市场渗透率</a>。你可使用行业基准进行估算。</li>
<li>将SAM（可寻址服务市场）乘以市场渗透率，得出你的市场规模。</li>
</ol>
<h4><strong>分析竞争对手</strong></h4>
<p>了解竞争格局可以确保你的品牌在行业中脱颖而出。这项工作还将助你明确界定自己的<a href="/blog/unique-selling-proposition" target="_blank">独特销售主张</a>（USP），也就是与竞争对手相比，你的产品所能提供的优势。以下深度分析好文，可供你起步参考。</p>
<ul>
<li>
<a href="/blog/what-is-competitive-intelligence" target="_blank">竞争分析的定义和指南</a>（英文）</li>
<li><a href="/zh/blog/competitive-analysis" target="_blank">竞争分析是什么？如何开展竞争分析？（附免费模版）</a></li>
<li><a href="/zh/blog/swot-analysis" target="_blank">SWOT分析：找到竞争优势的简单方法</a></li>
</ul>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="3"><strong>3. 计算创业成本</strong></h3>
<p>一旦你确认有受众渴望你的产品，并且你已经确定了自己的<a href="/blog/value-proposition" target="_blank">价值主张</a>，那么现在就到了谈钱的时候了。如果你有足够的资金来启动业务，并且能确定一个能够实现盈利的价格，那么你的业务就是可行的。</p>
<h4><strong>撰写商业计划书</strong></h4>
<p>商业计划书是帮助你从银行或风险投资（VC）公司获得资金的文件。但即使你不寻求外部资金，商业计划书也会迫使你回答关于如何经营企业的重要问题。它包括从<a href="/blog/mission-statement" target="_blank">宗旨宣言</a>到财务数据等全面内容。</p>
<p><strong>💡7个商业计划书写作诀窍：</strong></p>
<ol>
<li>了解你的受众。</li>
<li>目标清晰。</li>
<li>投入时间做调研。</li>
<li>保持简单扼要。</li>
<li>保持文字风格、语调一致。</li>
<li>使用商业计划软件。</li>
<li>参考其他<a href="/zh/blog/business-plan-examples" target="_blank">商业计划案例</a>，寻找灵感。</li>
</ol>
<h4><strong>计算成本</strong></h4>
<p>创业的真正成本是多少？这取决于许多因素，例如你是否需要库存或租赁空间。第一年花费的大部分资金包括了将利润再投资到业务中，而不是自掏腰包。这被称为“引导”，你会在本章节稍后了解更多这方面的信息。</p>
<p><strong>核算所有业务成本</strong></p>
<p>你第一年的启动成本将帮助你支付从建立网站到购买库存，再到运行第一个付费广告的所有费用。以下是企业主报告的第一年支出明细：</p>
<div style="text-align: center;"><img src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/cost-to-start-a-business.png?v=1726770403" alt="企业主报告的第一年支出明细图表" style="float: none;" loading="lazy"></div>
<p>🚨 <strong>提示：</strong>别忘了考虑意外费用，如商业保险、税费、法务费用和运费。</p>
<p><strong>进行盈亏平衡分析</strong></p>
<p><a href="/blog/break-even-analysis" target="_blank">盈亏平衡分析</a>是确定企业（或产品）盈利点的过程。它是一种财务计算方法，用于确定你需要销售多少产品才能收回生产成本。</p>
<p>进行盈亏平衡分析有以下几个好处：</p>
<p>✅ 助你做出明智的产品定价决策。</p>
<p>✅ 降低风险，消除意外。</p>
<p>✅ 为你的业务设定明智的目标。</p>
<p>✅ 确定任何遗漏开支。</p>
<p><strong>确定利润率</strong></p>
<p><a href="/blog/what-is-profit-margin" target="_blank">利润率</a>是企业盈利能力的衡量标准，以百分比表示。你的利润率取决于你所处的行业、市场设定的零售价格范围以及你的成本。如果你销售的商品数量较多（例如，销售数码艺术印刷品），利润率就可能较低；如果你销售的是奢侈品，那利润率可能较高。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">💵 免费利润率计算器</p>
<p>通过输入成本和加价来确定产品的销售价格。这款方便的工具可以立即计算出你的零售价、利润额和利润率。</p>
<a href="/zh/tools/profit-margin-calculator" class="marketing-button marketing-button--small" target="_blank">试试利润率计算器</a>
</div>
<p><strong>为产品定价</strong></p>
<p><a href="/blog/how-to-price-your-product" target="_blank">如何给产品定价</a>可能是个很棘手的问题，但只要掌握一些基本计算方法，你就能自信地制定出合理的价格。简而言之，定价有三个步骤：</p>
<ol>
<li>计算<a href="/blog/what-is-variable-cost" target="_blank">可变成本</a>，即根据产品产量变化而变化的成本。</li>
<li>加上<strong>利润率</strong>。</li>
<li>不要忘记<a href="/blog/fixed-asset" target="_blank">固定成本</a>，即不受产量影响的持续经营成本（如办公场地租赁或水电费）。</li>
</ol>
<p>在制定价格时，请考虑常见的定价策略，如竞争定价、价值定价或基石定价。注意：每种策略都有其利弊，并非所有策略都适合你的独特业务。</p>
<h4><strong>引导式创业</strong></h4>
<p>引导式创业是指用少量资金或零资金创办企业，并在企业成长过程中将利润投资回企业的过程。这种为企业提供资金的方法可能意味着增长速度较慢，但也能将风险和债务降至最低。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">💰成功故事：这些创始人如何将900美元（约6300元人民币）变成一个价值8位数的品牌？</p>
<p>护肤品牌Bushbalm的三个创始人仅仅投资了900美元创业。然后他们通过众筹，并向投资者募集集锦，实现了大规模增长。👉<a href="/blog/beauty-brand-the-lip-bar" target="_blank">了解他们是怎么做到的</a>（英文）</p>
</div>
<p>有些企业比其他企业更容易启动引导式创业方式。低投资的点子，如代发货或按需打印，不需要库存，是这种方法的最佳选择。另一些小企业主则先用个人储蓄支付启动成本，然后再进行引导式增长。然而，制定一个可靠的商业计划仍然很重要，以防日后决定寻求额外资金。</p>
<p>🦘 想更快地发展业务？跳到<a href="#fund2">融资2.0</a></p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" style="text-align: left;" data-component-name="blog-cta-marketing">
<a href="#fund2" a="">
<p class="heading--4" style="text-align: left;">融资助你发展业务</p>
<p style="text-align: left;">告别冗长的申请表格纸张，快速获得资金，助你的企业蓬勃发展。只需点击几下，即可从你的界面进入Shopify资金（Shopify Capital）。</p>
<p><img style="float: none;" alt="Shopify capital" src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-capital_7eb2fa8a-2d99-459d-8f5f-e77ba8ff5ab3.jpg?v=1664300057" loading="lazy"></p>
</a><a class="marketing-button marketing-button--small" href="/capital" target="_blank">获得资助</a>
</div>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="4"><strong>4. 决定产品来源</strong></h3>
<p>现在，你已验证了自己的产品创意，锁定了自己的商业计划，并准备将其付诸实践。是时候发挥创意了。本章节将带你了解在准备创业的过程中制造、生产或采购产品的各种选择。</p>
<h4><strong>制作或生产产品</strong></h4>
<p>如果你的产品是手工制品，你可在自己家中、租用的工作室、办公室或合作社中设一个合适的空间，动手开干。务必要查看相关国家开设家庭业务的相关法律要求，尤其是销售食品或化妆品。一般都会有关于通风和其他安全协议的规定。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">🏭 成功故事：从手作到规模生产</p>
<p>梅根·考克斯（Meghan Cox）以手工制作开启她的护肤品系列，最后却转向生产商，然后设立了自己的产品实验室。听她讲述Amalie品牌的成长过程：👉<a href="/blog/start-skincare-line" target="_blank">梅根的创业故事</a> （英文）</p>
</div>
<p>如果你的产品需要在第三方工厂生产，可能需要寻找一个生产合作伙伴。一个好的生产商必须了解你所在的行业，熟悉你的产品或市场特有的包装和标签法律，并能成为你业务上真正的合作伙伴。</p>
<p>有些生产商会参与产品开发过程，为你提供最佳实践建议，帮助你完成成品。</p>
<h4><strong>寻找供货商</strong></h4>
<p>如果你选择销售现成产品，你需要研究供应商或其他品牌，以便从它们那里采购。以下不同业务模式供你参考，点击查看深入分析，如何寻找不同模式的产品，以及一些示例：</p>
<ul>
<li>
<strong>代发货：</strong><a href="/zh/blog/dropshipping-suppliers" target="_blank">最佳的全球代发货供应商</a>
</li>
<li>
<strong>按需打印：</strong><a href="/blog/print-on-demand-companies" target="_blank">最佳按需打印公司和网站</a>
</li>
<li>
<strong>批发：</strong><a href="/wholesale-suppliers" target="_blank">如何为你的业务找到合适的批发供应商</a>
</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">🧾 免费工具：购货单模板（英文）</p>
<p>仅仅4步，填写公司和购买信息，即可自动生成专业的购货单，供你下载和打印。</p>
<a href="/tools/purchase-order-template" class="marketing-button marketing-button--small" target="_blank">尝试购货单模板</a>
</div>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="5"><strong>5. 研究货运策略</strong></h3>
<p>对于小企业主来说，发货通常是创业过程中最具挑战性的问题之一。幸运的是，简化这一任务的工具在不断完善。Shopify等电商平台整合了各种费率，助你做出明智的货运决策。应用集成可以解决特定的运输问题，或助你更轻松地管理库存。</p>
<h4><strong>设置运输和履行</strong></h4>
<p>在决定企业的运输策略时，你首先需要决定如何处理<a href="/blog/order-fulfillment" target="_blank">订单履行</a>。对于许多新企业主来说，这意味着要亲自逐一包装和运送订单。除非你选择的是代发货或按需打印业务模式，否则，在创业初期自己管理订单履行有助于你更好地全面了解业务。</p>
<p>随着业务的发展，你可能会决定将<a href="/zh/blog/shipping-and-fulfillment" target="_blank">发货和履行</a>外包给第三方物流（3PL）公司。研究不同的<a href="/blog/fulfillment-services" target="_blank">履约服务</a>，看看哪种适合你不断成长的业务。</p>
<p>运费通常是影响客户是否购买的一个因素。你可决定提供免费送货服务，并将该成本计入零售价格；如果你要转嫁成本，则应采取措施尽可能降低成本。</p>
<p>有以下几种降低运费的方法：</p>
<p>✅ 减少包裹重量（例如，在适用的情况下，使用聚酯邮袋代替纸板）</p>
<p>✅ 为产品选择合适尺寸的包装</p>
<p>✅ 尽可能使用统一运费</p>
<p>✅ 通过Shopify发货（Shopify Shipping）来降低运输成本</p>
<p>✅ 了解费率变化，以便做出相应调整</p>
<p>✅ 为本地客户提供本地送货或取货服务</p>
<p>💡 <strong>提示：</strong> 利用免费工具和模板创建<a href="/blog/shipping-policy" target="_blank">货运政策</a>、生成<a href="/zh/tools/shipping-label-template" target="_blank">发货标签</a>，并填写<a href="/tools/bill-of-lading" target="_blank">提货单</a>。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">🍕 成功故事：披萨的邮寄旅程</p>
<p>在这期的Shopify大师专栏中，创业者汤姆·艾略特（Thom Elliot）和詹姆斯·艾略特（James Elliot）讲述他们如何经过不断试错的过程（还有“爆炸的面团”），终于为他们的披萨套盒找到了合适的发货策略。👉<strong>听听</strong><a href="/blog/pizza-pilgrims-pivot" target="_blank">他们的故事</a>（英文）。</p>
</div>
<p><strong>了解国际航运</strong></p>
<p>如果你计划进行国际运输，请记住，还需要几个步骤。首先，确保你的产品在运输目的地国家是合法的，必须遵守当地的标签和包装要求，并且了解如何完成海关报关工作。</p>
<p>关税和税款通常是在包裹到达时，客户所承担的责任。你可以选择在结账时提前收取这些费用，使其透明化。</p>
<h4><strong>管理库存</strong></h4>
<p>如果你使用履约服务、代发货，或按需打印业务模式，<a href="/retail/inventory-management" target="_blank">库存管理</a>通常完全由他们这些合作伙伴处理。否则，井然有序地管理库存可确保你做出明智的决定，安排生产，重新订购库存，以免客户失望。</p>
<p>以下是<a href="https://apps.shopify.com?utm_source=post&amp;utm_medium=blog&amp;utm_term=12206421&amp;utm_campaign=bestapps&amp;locale=zh-CN" target="_blank">Shopify应用商店</a>里一些评分最高的库存应用。这些应用与你的电商商店集成，自动化生成任务，并发送低库存通知。</p>
<p>👀 预测：<a href="https://apps.shopify.com/cartbite?surface_detail=fulfillment-managing-inventory-inventory-forecasting&amp;surface_inter_position=2&amp;surface_intra_position=1&amp;surface_type=subcategory">KB Back In Stock</a></p>
<p>⏩ 优化：<a href="https://apps.shopify.com/trunk">Trunk - Stock Sync &amp; Bundling</a></p>
<p>✉️ 追踪：<a href="https://apps.shopify.com/back-in-stock-notifications">Notify Me! Back in Stock Alert</a>（支持中文界面）</p>
<p>🤝 同步：<a href="https://apps.shopify.com/stock-sync?surface_detail=fulfillment-managing-inventory-inventory-sync&amp;surface_inter_position=1&amp;surface_intra_position=5&amp;surface_type=category">synX: Stock Sync</a>（支持中文界面）</p>
<p>🚰 补给：<a href="https://apps.shopify.com/supliful">SUPLIFUL</a></p>
<p>🔔 库存提醒：<a href="https://apps.shopify.com/ordersify-product-alerts">Ordersify: Restocked Alerts</a> （支持中文界面）</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">找到你的社区</p>
<p>Shopify社区拥有超过90万商家。进入社区，建立关系，分享学习经验，参与有意义的谈话。</p>
<p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/networking-conversations-and-business-cards.jpg?v=1664300163" alt="一男一女在户外阳台微笑交谈，交换名片" style="float: none;" loading="lazy"></p>
<a href="https://community.shopify.com" class="marketing-button marketing-button--small" target="_blank">加入社区</a>
</div>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="6"><strong>6. 制定品牌策略和品牌定位</strong></h3>
<p>除了独特的产品或堪称典范的服务，你的品牌也是客户决定从你处购买的驱动力。品牌不仅仅是一个企业名称或logo。它是一套指导原则和设计规范，以此讲述你的故事、创造一致性并建立信任感。<a href="/blog/what-is-branding" target="_blank">品牌</a>建设工作为你的品牌发展奠定基础，并在此基础上做出创造性决策。</p>
<p>在<a href="/zh/blog/how-to-build-a-brand" target="_blank">创建品牌</a>时，确保考虑品牌的所有组成部分：</p>
<p>✅ 基本要素（你是谁，你卖什么）</p>
<p>✅ 你代表什么（宗旨宣言、品牌价值和品牌承诺）</p>
<p>✅ 你<a href="/blog/unique-selling-proposition" target="_blank">独特的销售主张</a>（客户为什么要选择你而不是竞争对手）</p>
<p>✅ 你的品牌故事（有时与你的个人故事相同）</p>
<p>✅ 品牌声音（品牌传播中始终如一的语调和语言）</p>
<p>✅ 品牌视觉识别（logo、风格指南和品牌名称）</p>
<p>要制定<a href="/blog/brand-strategy" target="_blank">品牌战略</a>，先回答以下问题： 你希望顾客在与你的品牌互动时有什么感觉？什么对你来说最重要（比如回馈社会、优质的客户服务、公平的员工工资）？什么样的颜色和设计风格吸引你并代表你想要达到的氛围？这些问题的答案将有助于为接下来的品牌塑造工作提供参考。</p>
<p>接着，对企业名称和<a href="/zh/domains" target="_blank">域名</a>进行头脑风暴。重要的是，你要对任何潜在的企业名称进行研究，查看它是否已被使用（因此可能会引起混淆或法律问题），以及是否有社交账号和域名。一旦确定了名称，就要通过建立社交资料和<a href="/zh/blog/register-domain-name" target="_blank">注册域名</a>来确保其安全性。</p>
<p>💡<strong>提示：</strong>如果你想不出一个能代表自己品牌的名称，可以试试这些免费的<a href="/zh/tools/business-name-generator" target="_blank">企业名称生成器</a>和<a href="/zh/tools/domain-name-generator" target="_blank">域名生成器</a>工具。</p>
<h4><strong>建立品牌声音和品牌故事</strong></h4>
<p>品牌声音是企业与客户和世界对话的方式。它包括语调、个性、品牌词汇和俚语。确定自己独特的品牌声音之所以非常重要，是因为它能：</p>
<p>✨ 激发识别度</p>
<p>👓 影响认知</p>
<p>🤝 建立信任</p>
<p>🔌 建立联系</p>
<p>👨🏽‍🤝‍👨🏻 确保一致性（无论谁撰写品牌文案）</p>
<p>创建一份风格指南，并坚持按此操作。明确规定品牌声音，包括“应做”和“不应做”的，（品牌视觉要求将售后详细介绍） 。例如“我们的品牌声音是自信的。我们的品牌声音不居高临下"。这能确保在你雇佣或外包营销任务时，品牌声音保持一致。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">🍊成功故事：护肤用品创业者将其个人故事与品牌故事相融合</p>
<p>夏洛特·周（Charlotte Cho）讲述她的个人故事和文化是如何在两个护肤品牌创建工作中起到关键作用的。以一名广受欢迎的美容博客主起步，她逐渐建立起自己的可信度，最终得以成功创业。<a href="/blog/brand-storytelling" target="_blank">阅读故事</a> （英文）</p>
</div>
<p>💡<strong>提示：</strong>你的品牌声音会在你的”关于我们“页面，以及你网站的其他<a href="/blog/copywriting">文案</a>和营销活动中起到讲述品牌故事的作用。</p>
<h4><strong>设计视觉识别系统&nbsp;</strong></h4>
<p>你的视觉识别系统包括任何影响客户和公众如何看待你品牌的东西。这包括logo、网站上使用的字体、摄影和色彩选择。</p>
<p>你<a href="/blog/brand-guidelines" target="_blank">品牌指南</a>或风格指南都应该包含这些设计决策和内容。如果你不是设计师，也可以通过一些免费工具和专业人士的建议来<a href="/blog/how-to-diy-a-visual-brand" target="_blank">DIY你的视觉品牌</a>，<a href="/blog/how-to-design-logo" target="_blank">设计logo</a>：</p>
<p>✅ <strong>保持简单。</strong>简单的logo用途最广，从网站图标到告示牌广告，都能派上用场。</p>
<p>✅ <strong>创造不同版本。</strong>文字标志和图标的不同变体版本可让你的logo适用于的不同地方。</p>
<p>✅ <strong>考虑语境。</strong>如果在logo中使用可识别的符号或物体，应考虑这些符号在不同的环境和文化中意味着什么信息。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">DIY你的品牌标识</p>
<p>Shopify的logo制作器免费而易用。不需任何技能，即可使用各种美丽的模板制造出独一无二的logo。</p>
<p><img style="float: none;" alt="一个平板屏幕上正为各社媒平台设计品牌Logo" src="https://cdn.shopify.com/s/files/1/0070/7032/files/hatchful-logo-maker.jpg?v=1664300203" loading="lazy"></p>
<a class="marketing-button marketing-button--small" href="/zh/tools/logo-maker" target="_blank">马上创作你的logo</a>
</div>
<p>💡<strong>提示：</strong>如果你正为DIY自己的视觉识别系统而大伤脑筋，向<a href="/partners/directory" target="_blank">Shopify专家</a>（Shopify Expert）求助吧。你可得到可靠专业人士的帮助，为你打造品牌元素，比如logo，色谱和社交模板。</p>
<h4><strong>让品牌栩栩如生</strong></h4>
<p>作为<a href="/blog/branding-design" target="_blank">品牌设计</a>的一部分，你将对摄影、印刷材料和包装等事宜做出决策，确保在每个客户接触点都能获得一致的体验。</p>
<p><strong>拍摄产品照片</strong></p>
<p>对于依赖二维图片来讲述三维产品故事的<a href="/blog/ecommerce-brands" target="_blank">电商品牌</a>来说，摄影非常重要。摄影挑起了大梁，要呈现给观众亲身感受或试穿产品的想象。这就是为什么好的<a href="/blog/ecommerce-photography" target="_blank">电商摄影</a>可以增强买家信心，提高转化率。</p>
<p>大多数企业都能从以下两种类型的图片获益：</p>
<ol>
<li>
<strong>产品照片：</strong> 这通常是产品本身的清晰细节照片，有时由模特展示，但几乎都是在纯净的背景下拍摄的。这些照片非常适合产品和系列的页面。</li>
<li>
<strong>生活方式照片：</strong> 这些照片更具吸引力，能在环境或行动中展示产品。它们讲述了一个故事，启发客户想象在自己的生活中使用产品，或利用产品创造自己的风格。这些照片适用于网站首页、社交媒体账户和<a href="/blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales" target="_blank">数字样册</a>。</li>
</ol>
<p>通过为创业者提供免费图片资源的<a href="https://burst.shopify.com">Burst</a>，你可以看到第一张产品照片和第二张生活方式照片之间的区别：</p>
<div style="text-align: center;"><img style="float: none;" alt="产品照片：蓝色背景，一只蓝色茶壶和两只蓝色茶杯" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/a-blue-kettle-and-tin-mug-against-a-blue-background.jpg?v=1726772046" loading="lazy"></div>
<div style="text-align: center;"><img style="float: none;" alt="生活方式照片：一只手拿着咖啡壶，正制作手冲咖啡" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/copper-kettle-pour-over-coffee.jpg?v=1726772103" loading="lazy"></div>
<p>如果你因为预算有限而决定走DIY摄影路线，那么你只需一套简单的照明套件和一部<a href="/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone" target="_blank">智能手机</a>，仍然可以拍摄出专业的照片。</p>
<p>📚 <strong>阅读：</strong> <a href="/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography" target="_blank">完美产品摄影设置DIY指南</a> （英文）</p>
<p>你的DIY照片可能需要稍加编辑，才能在网站上发布。你可使用在线免费或廉价的设计和照片编辑工具。</p>
<p><strong>🛠️ 试试：</strong><a href="/tools/image-resizer" target="_blank">Shopify Image Resizer</a>可为你的网站优化产品照片。</p>
<p>在你可以安排拍摄之前，紧要关头之时，图片库照片是一个很好的解决方案，满足你的图片需求。你可以在各种<a href="/blog/17156388-22-awesome-websites-with-stunning-free-stock-images" target="_blank">在线图片库</a>上寻找能捕捉品牌生活方式的图片，用于产品系列页面、主页或营销活动中。</p>
<p><strong>设计产品包装</strong></p>
<p>你的视觉品牌标识还将出现在产品包装、运输材料和其他印刷营销资料（如包装插页）上。从线上最终与你的品牌互动，到之后收到订单，客户都应获得一致性的无缝体验。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">🧁成功故事：为什么做好包装对品牌至关重要</p>
<p>Pastreez的两位创始人夫妇带着他们对传统法国甜点的热爱搬到美国，发开新市场。他们面临的挑战：包装必须保护娇嫩的点心，并代表他们的品牌，还要能成为独特的礼物。👉<a href="/blog/pastreez-email-building" target="_blank">阅读他们的故事</a> （英文）</p>
</div>
<p>💝 以下资源供你浏览，助你选择适合你业务的包装设计：（英文）</p>
<ul>
<li><a href="/blog/ecommerce-packaging" target="_blank">产品包装指南大全</a></li>
<li><a href="/blog/sustainable-packaging-and-shipping-solutions" target="_blank">环保包装：6个可持续性包装点子</a></li>
</ul>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="7"><strong>7. 创建网站</strong></h3>
<p>此时你已经锁定了某样产品，并全力投入于你的品牌。现在是将所有这些辛苦工作的成果放在网站上，展示给全世界的时候了。你必须挑选合适的<a href="/zh/blog/best-ecommerce-website-builder" target="_blank">电商建站工具</a>，权衡他们所提供的不同的功能、<a href="/blog/ecommerce-website-cost" target="_blank">价格</a>和易用程度。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">🧰 仅需几分钟，即可搭建网站</p>
<p>功能齐全、多种集成，轻松搭建令人炫目的网站。无需编程技能，随意拖曳板块，完成网站定制。</p>
<p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-website-builder.png?v=1664300390" alt="一个正在搭建的网站排版，显示几双球鞋" style="float: none;" loading="lazy"></p>
<a href="/zh/website-builder" class="marketing-button marketing-button--small" target="_blank">Shopify建站工具</a>
</div>
<h4><strong>设计搭建电商网站</strong></h4>
<p>一旦你选定了一个平台，即可<a href="/zh/blog/build-a-website" target="_blank">搭建网站</a>，上传产品和品牌标识等。你可以考虑使用<a href="https://apps.shopify.com?utm_source=post&amp;utm_medium=blog&amp;utm_term=12206421&amp;utm_campaign=bestapps&amp;locale=zh-CN" target="_blank">Shopify应用商店</a>里的各种应用加强你的网店功能。有很多<a href="/zh/blog/free-shopify-apps" target="_blank">免费的Shopify应用</a>，比如预约系统，自动退货系统等等。</p>
<p>设计网站可以是有趣的过程。设计一个看上去专业的网站其实很简单，甚至不需设计技能。这是因为有很多工具和模板，你只要拖曳它们即可，不需编程技术。</p>
<p>首先从模板开始。<a href="https://themes.shopify.com?locale=zh-CN" target="_blank">Shopify模板商店</a>有100多种模板适合各种品味和行业。对于预算有限的新手来说，也有一些<a href="/zh/blog/shopify-theme" target="_blank">免费模板</a>可供选择。</p>
<p>💡<strong>提示：</strong>不确定哪种模板适合你的业务？不如做一下我们的<a href="/blog/website-template-quiz" target="_blank">测试</a>，找出答案。</p>
<p>根据你的品牌指南，你可以：</p>
<p>🎨 根据你选定的字体和颜色，定制模板</p>
<p>🎨 重新编排你的<a href="/blog/homepage-design" target="_blank">主页</a>排版，突出重点</p>
<p>🎨 以适合网站发布的<a href="/zh/blog/image-sizes" target="_blank">优化尺寸</a>上传产品和生活方式图片</p>
<p>🎨 在你的<a href="/zh/blog/how-to-write-an-about-us-page" target="_blank">“关于我们”</a>页面、<a href="/zh/blog/product-page-increase-conversions" target="_blank">产品页面</a>和<a href="/zh/blog/landing-page-design" target="_blank">落地页</a>上传内容。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">炫目模板，适合各行各业</p>
<p>从100多种模板中挑选最合适你业务的，根据你的品牌进行定制，无缝衔接。</p>
<p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-themes-store.jpg?v=1664300442" alt="产品页面显示女式高跟鞋和手提袋" style="float: none;" loading="lazy"></p>
<a href="https://themes.shopify.com?locale=zh-CN" class="marketing-button marketing-button--small" target="_blank">浏览模板</a>
</div>
<p>🆘需要帮助？浏览我们的免费课程，让零经验的小白也能设计网站。或者前往我们的Shopify专家网络，聘请一位专业人士。</p>
<h4><strong>启动你的业务</strong></h4>
<p>尽管离你的业务全面开启还有一段距离，但你现在已经将网站上线，处于软起动状态了！这是相当关键的一步，你可以着重于测试网闸、收集顾客反馈，在你正式开张前做一些调整。</p>
<p>🛑在你启动网站之前，是不是已经考虑周全了？存下这份<a href="/blog/shopify-store-launch-checklist" target="_blank">电商清单</a>15个要点，确保每一项都已打勾完成。</p>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="8"><strong>8. 注册公司</strong></h3>
<p>取决于你的业务所在国家或地区，你应该依法操办生产、营销和货运等事宜。</p>
<p>首先你必须决定你的企业结构。有时候，你必须正式注册你的公司，你得向当地政府机构和有关部门确认这一点。</p>
<h4><strong>决定企业结构</strong></h4>
<p>有几种类型的企业结构（或法律结构、企业实体）值得考虑，但在选择之前，了解每种结构的特点非常重要。例如，你知道有限责任公司（LLC）和独资企业的区别吗？C类公司适合你吗？</p>
<p>如果你准备在美国设立公司，可查阅以下资源（英文），了解更多信息。有关公司的定义或许基本适用于全球各国或各地区，但你仍需仔细查看当地法规。</p>
<ul>
<li>有限责任公司（LLC）： <a href="/blog/start-an-llc" target="_blank">如何创办有限责任公司</a>
</li>
<li>独资企业： <a href="/blog/sole-proprietor" target="_blank">独资企业结构指南</a>
</li>
<li>C类公司： <a href="/blog/what-is-a-c-corporation" target="_blank">如何组建和运营C类公司</a>
</li>
<li>B类公司： <a href="/blog/what-is-b-corporation" target="_blank">如何申请B类公司认证</a>
</li>
<li>S类公司： <a href="/blog/benefits-of-an-s-corp" target="_blank">什么是S类公司？了解其优势</a>
</li>
<li>有限责任合伙企业（LLP）：<a href="/blog/limited-liability-partnership" target="_blank">有限责任合伙企业得4种好处</a>
</li>
<li>经营别称（DBA）： <a href="/blog/what-is-doing-business-as-dba" target="_blank">什么是经营别称（DBA）？定义和指南</a>
</li>
</ul>
<p>无论你选择独资经营还是与他人合伙经营，都必须清楚地列出企业所有权的细节。</p>
<h4><strong>注册企业和税务登记</strong></h4>
<p>在某些情况下，你可能不需要正式注册即可开展业务。例如，在加拿大和欧洲一些国家，收入低于一定门槛的小型企业无需正式注册，也无需征收和提交销售税。</p>
<p>在美国，获得营业执照的要求因州而异，在某些情况下，你可能不需要营业执照。如果你确实需要营业执照，请在开始申请前确保具备以下条件：</p>
<p>✅拥有者姓名和联系信息</p>
<p>✅企业名称和联系信息</p>
<p>✅你的雇主识别号 (EIN) 或同等信息</p>
<p>✅所有必要的许可证</p>
<p>✅所有必需的表格或文件</p>
<p>✅提交这些文件的相关费用</p>
<p>根据你的业务结构和规模，你可能还需要在税务局登记注册，以便收取并缴纳销售税。</p>
<h4><strong>企业保险</strong></h4>
<p>当发生意外困难时，保护你自己、你的企业和员工非常重要。考虑一下所有可能导致业务停滞的情况，包括：自然灾害、员工健康问题、一批次品，甚至是诉讼。购买保险是最好的保障。</p>
<p>有几种类型的<a href="/blog/types-of-business-insurance" target="_blank">企业保险</a>可以考虑。其中包括：企业财产保险、工人赔偿保险、职业责任保险、产品责任保险和业务中断保险等等。了解每种保险的特点，看是否适用于你。你可能还会对企业主保单（BOP）感兴趣，该保单将上述多种类型的保险捆绑在一起。</p>
<p>🛑<strong>注意：</strong>根据企业结构的不同，在与企业有关的法律事务中，你可能需要或不需要承担个人责任（这通常由职业责任保险承保）。不过，在购买保险之前，请咨询专业人士，以确定个人责任保护对你是否必要。</p>
<p>随着企业的发展，你可能还需要实施其他类型的保护措施：</p>
<ul>
<li>为员工提供医疗保险。公平、有竞争力的工资是吸引和留住人才的好方法。</li>
<li>
<a href="/blog/how-to-patent-name" target="_blank">注册商标或申请专利</a>可以合法保护你的知识产权，如发明或企业名称。</li>
<li>撰写并发布一套<a href="/zh/tools/policy-generator/terms-and-conditions" target="_blank">服务条款和条件</a>，向客户概述使用服务时的法律要求，以此来保护你的公司。</li>
</ul>
<p>💡 <strong>提示：</strong> 各国或地区就保险种类和条款各有不同，当地保险顾问或律师可帮助你确定<a href="/blog/types-of-business-insurance" target="_blank">哪些类型的商业保险</a>适合你的企业。</p>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="9"><strong>9. 管理财务</strong></h3>
<p>企业成功的关键通常可以归结为在正确的时间为正确的市场找到正确的产品。但保持成功取决于许多其他的幕后事情。如果你能很好地控制自己的财务状况，就能确保不超支，并在风向变化时有保障。</p>
<h4><strong>开设企业银行账户</strong></h4>
<p>开立企业银行账户是重要的第一步。至少，它可以让你<a href="/blog/separating-business-vs-personal-finances" target="_blank">将个人财务和企业财务分开</a>。它还能让你与银行建立良好的关系，成为你财务成功的长期合作伙伴。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">跳过银行</p>
<p>使用Shopify开支平衡账号（Shopify Balance），实现快速支付，轻松管理财务。</p>
<p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-balance.jpg?v=1664300504" alt="黄色背景下有shopify logo的两张卡，写有nomads字样" style="float: none;" loading="lazy"></p>
<a href="/balance" class="marketing-button marketing-button--small" target="_blank">了解更多</a>
</div>
<p>了解市场上的各种企业银行产品（如企业信用卡），以确定哪种适合你的需求。在为你的企业选择合适的银行时，考虑以下问题：</p>
<p>💰这家银行对小型企业友好吗？</p>
<p>💰该银行在市场上的声誉如何？</p>
<p>💰 它是否为你的行业提供量身定制的解决方案和财务建议？</p>
<p>💰该银行的收费结构如何？</p>
<p>💰该银行的贷款程序是否简便？</p>
<h4><strong>管理你的企业财务</strong></h4>
<p>你的商业计划书（本文第二步骤）应该包括财务计划。如果你已经写了，现在是时候执行了。如果还没有写，可参考以下资源开始动手。</p>
<p><strong>企业财务词汇表</strong></p>
<p>在了解企业财务的过程中，你可能会遇到一些新术语。以下是一些<a href="/blog/financial-statements" target="_blank">财务报表</a>和概念的解释。</p>
<p><strong>资产负债表</strong></p>
<p>资产负债表列出企业的资产、负债和股东权益。通过资产负债表，可快速了解企业在计入所有负债或债务以及股东收益后的价值。</p>
<p><strong>损益表</strong></p>
<p>损益表（或叫收益表、利润和损失）通过计算收入减去支出，告诉你企业赚了多少钱。这些报表通常按月、季或年编写，具体视企业而定。</p>
<p><strong>现金流量表</strong></p>
<p><a href="/blog/cash-flow-statement" target="_blank">现金流量表</a>（CFS）是一份总结特定时期现金进出交易的财务报表。该报表能让创始人详细了解公司的现金状况。<a href="/blog/cash-flow-management" target="_blank">管理现金流</a>对公司持续的财务健康至关重要。</p>
<p><strong>选择小型企业会计软件</strong></p>
<p>许多企业主都使用简单的电子表格来管理他们的<a href="/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track" target="_blank">小企业会计</a>，这种方法对于大多数刚起步的小企业来说完全没有问题。如果你需要更多功能和自动化，或者你的业务结构更复杂，市场上有几款<a href="/blog/small-business-accounting-tools" target="_blank">小型企业会计工具</a>。</p>
<p>💡 <strong>提示：</strong> 专业会计师可帮助你了解企业会计的来龙去脉，包括对会计软件提供建议，并为报税做好准备。</p>
<p><strong>缴纳营业税</strong></p>
<p>为纳税时间做好准备意味着全年都要管理财务，而不是在最后一刻才手忙脚乱。这是因为如果你的企业欠税，你不希望出现任何意外。确保了解营业税的截止日期，以及根据你的企业结构需要缴纳的税种。</p>
<p>别忘了，作为小企业主，你可以<a href="/blog/small-business-tax-deductions" target="_blank">抵扣</a>多种类型的采购税款。比如以下清单提到的几种：</p>
<ul>
<li>运费</li>
<li>工作空间租金和水电费</li>
<li>专业服务（如会计）费用</li>
<li>网站费用</li>
<li>差旅费</li>
</ul>
<p>在核销任何费用之前，可咨询你的会计师。不同行业和国家对业务费用的规定各不相同。</p>
<p><strong>征税</strong></p>
<p>你的企业是否应该对网上购物收取销售税？答案并不简单。这取决于很多因素，包括你的经营地点、客户所在地、所销售的商品类型（有些产品不征税）以及你的收入。</p>
<p>一旦确定应该征收销售税，你就需要申请销售税许可证（或税号、或EIN），在网店中设置税率，从符合条件的购物中收税，并在纳税时汇出这些税款。</p>
<p><strong>💡 提示：</strong> 将收取的税款存入一个单独的商业银行账户，这样在报税前不会被动用，也不会与收入混在一起。</p>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="10"><strong>11. 推广业务</strong></h3>
<p>推广被认为是对创业者来说最具挑战性的工作之一，却也是最花时间和费用的。经营一个成功的网站需要持续的推广，积极引流，将来访者们转化为买家。</p>
<h4><strong>制定推广计划</strong></h4>
<p>除了财务计划，你的商业计划书也应该包括大概的<a href="/blog/marketing-plan" target="_blank">推广计划</a>。推广计划就是你利用什么策略将产品推销至目标受众。这是一个帮助你制定目标和后备计划的路线图。</p>
<p>💡提示：如果你的思路卡住了，可浏览这些<a href="/blog/marketing-plan-examples" target="_blank">推广计划示例</a>和<a href="/blog/how-to-increase-website-traffic" target="_blank">提升网站流量</a>的最佳主意，或可受到一些启发。</p>
<p>现在来看一下各种推广计谋和渠道，为你的<a href="/zh/blog/make-your-first-sale" target="_blank">第一单生意</a>做好准备吧！</p>
<h4><strong>投资自然营销</strong></h4>
<p><a href="/zh/blog/organic-marketing" target="_blank">自然营销</a>意味着不需要花钱的推广工作。随着社交媒体演算法的变化和更多竞争，自然有机生成的流量越来越难以提升。但是，仍然有一些聪明的办法可以用小预算吸引顾客。</p>
<p>以下几个点子供参考：</p>
<ul>
<li>开启<a href="/blog/shopify-pre-orders" target="_blank">预售订单</a>
</li>
<li>
<a href="/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests" target="_blank">送出小礼物</a>，以奖励社交媒体分享或关注</li>
<li>送出<a href="/blog/discounts-and-coupons" target="_blank">折扣码和打折券</a>
</li>
<li>主持盛大开幕活动，吸引人们到你的实体店</li>
<li>进行内容营销（创作博客文章或视频）</li>
<li>了解搜索引擎优化</li>
<li>提供联盟计划</li>
<li>积极参与社交团体</li>
<li>更多<a href="/zh/blog/how-to-promote-your-business" target="_blank">低成本和免费方法推广业务</a>
</li>
</ul>
<p>以下章节将进一步详解这些点子。</p>
<h4><strong>探索推广渠道</strong></h4>
<p><a href="/zh/blog/how-to-market-a-product" target="_blank">推广产品</a>的渠道有好多个，但是哪个才是适合你的呢？最好的往往是你感觉舒服的那个，或者你已经知道你的目标受众花时间最多的那个。你可以分别测试不同渠道，花些时间和精力在上面，看哪个回报最好。</p>
<p>了解以下几个推广渠道，分析哪个最适合你。</p>
<p><strong>电子邮件</strong></p>
<p><a href="/zh/blog/email-marketing-metrics" target="_blank">电子邮件营销</a>可以成功地将潜在客户转化为客户，鼓励回头客，并激励忠实客户购买更多产品。这是一种很划算有效的营销工具，但与某些付费渠道相比，确实需要付出更多努力。扩大电子邮件列表，制作吸引人的内容，并以恰当的节奏发送是<a href="/zh/blog/create-a-newsletter">电子邮件</a>营销制胜的关键。</p>
<p><strong>Google（谷歌）</strong></p>
<p>谷歌对你的潜在客户来说好比是个金矿，他们也许正在搜索你卖的东西。但是为了确保他们能找到你，你得出现在搜索结果之中。有几种办法可以做到，比如搜索引擎优化（SEO）和付费谷歌广告。</p>
<p>搜索引擎优化（SEO）是一种自然营销策略，可提升你在搜索引擎中的网站排名。只要给谷歌发送“信号”，告诉它你的网站提供有价值的信息，符合搜索用户的<a href="/blog/search-intent">搜索意图</a>，那么你的网站排名就有可能更靠前。</p>
<p>🔎<strong>了解更多：</strong></p>
<ul>
<li><a href="/zh/blog/seo-checklist-online-store" target="_blank">SEO优化终极指南：38个SEO优化技巧，助力网站流量稳步增长</a></li>
<li><a href="/zh/blog/seo-marketing" target="_blank">SEO营销是什么?如何进行SEO营销？</a></li>
<li><a href="/zh/blog/google-ads-types" target="_blank">谷歌广告完整指南：19种广告类型及其投放指导</a></li>
</ul>
<p><strong>Instagram</strong></p>
<p>Instagram是个视觉类的社交媒体平台，对有些品牌来说是很有效的营销工具。这个平台绝对值得你研究一下，无论是你打算用<a href="/zh/blog/instagram-ads">Instagram广告</a>向潜在顾客推销产品，还是打算以互动内容有机地扩大受众群，甚至就把它当成一个销售渠道。</p>
<p>🔎<strong>了解更多：</strong></p>
<ul>
<li><a href="/zh/blog/instagram-marketing" target="_blank">Instagram 推广营销新手指南</a></li>
<li><a href="/zh/blog/make-money-on-instagram" target="_blank">7个切实可行的好主意，教你2024在Instagram上赚钱</a></li>
<li><a href="/zh/blog/14288561-how-to-build-a-massive-following-on-instagram" target="_blank">Instagram涨粉技巧大公开：17招妙计详解示例</a></li>
</ul>
<p>💡<strong>你知道吗？</strong>你可以直接使用<a href="/blog/how-to-sell-on-instagram" target="_blank">Instagram购物功能</a>向受众销售产品或服务。也记得看一下<a href="https://www.linkpop.com/en">LinkPop</a>和<a href="/zh/starter" target="_blank">Shopify新手套餐</a>，挖掘更多Instagram功能。</p>
<p><strong>Facebook</strong></p>
<p>Facebook仍然是全世界最大的社交媒体平台，拥有290多亿用户。它也是众多企业用来和他们的社团互动的工具。企业也可投放付费的<a href="/zh/blog/facebook-ads" target="_blank">Facebook广告</a>，直接在上面销售。以下是Facebook营销的一些好处：</p>
<p>✅了解你的目标受众</p>
<p>✅内容形式多样化</p>
<p>✅在你的用户活跃时张贴内容</p>
<p>✅分享网红和用户生成的内容</p>
<p>✅鼓励评论</p>
<p>✅积极参与Facebook小组</p>
<p>✅跟踪Facebook分析</p>
<p>🔎<strong>了解更多：</strong></p>
<ul>
<li><a href="/zh/blog/make-money-on-facebook" target="_blank">如何在Facebook上赚钱：6种营利方式</a></li>
<li><a href="/zh/blog/facebook-marketing" target="_blank">Facebook营销教程：11个推广策略和诀窍助你生意兴隆</a></li>
<li><a href="/zh/blog/ad-library-facebook" target="_blank">善用Meta广告资料库，市场调研10种方法</a></li>
</ul>
<p>💡<strong>你知道吗？</strong>你可以直接在Facebook上无缝连接地向你的社交受众卖货。也可以浏览<a href="https://apps.shopify.com?utm_source=post&amp;utm_medium=blog&amp;utm_term=12206421&amp;utm_campaign=bestapps&amp;locale=zh-CN" target="_blank">Shopify应用</a>，利用Facebook Messenger，使客户售后的交流更顺畅。</p>
<p><strong>TikTok（海外版抖音）</strong></p>
<p>这是个相对比较新的平台，仍然有大把机会在上面做自然营销。要在这个平台上胜出，关键是时刻留意潮流动向，向你的目标受众提供与他们相关的吸睛内容。</p>
<p>🔥 5个TikTok营销窍门：</p>
<ol>
<li>创造有价值的内容（你的受众要什么？）。</li>
<li>内容具有针对性和亲和力。</li>
<li>内容具有实质性，不做表面功夫。</li>
<li>不要推销，而是打动观众。</li>
<li>参与TikTok社区互动。</li>
</ol>
<p>🔎<strong>了解更多：</strong></p>
<ul>
<li><a href="/zh/blog/tiktok-ads" target="_blank">海外版抖音广告新手指南：8步创建TikTok广告</a></li>
<li><a href="/zh/blog/how-to-go-viral-on-tiktok" target="_blank">想在TikTok上走红？15个小窍门</a></li>
<li><a href="/zh/blog/make-money-on-tiktok" target="_blank">海外版抖音盈利之道：7大技巧教你用TikTok赚钱</a></li>
</ul>
<p><strong>其他营销渠道</strong></p>
<p>还有其他更多的平台适合你的业务做推广营销。Twitch在游戏玩家中受欢迎的平台，可能是电子产品业务的极佳推广渠道。而Pinterest主打DIY、手工和风格造型内容，如果你从事家装品牌业务，那可能是个营销的好地方。</p>
<ul>
<li>X：<a href="/blog/twitter-marketing" target="_blank">X营销：新手指南</a>
</li>
<li>YouTube：<a href="/zh/blog/how-to-make-money-on-youtube" target="_blank">如何在YouTube上赚钱: 7个简单策略</a>
</li>
<li>Reddit： <a href="/blog/how-to-use-reddit" target="_blank">如何利用Reddit开展业务</a>
</li>
<li>Snapchat：<a href="/zh/blog/snapchat-ads" target="_blank">Snapchat广告指南：强化营销，汲取成功者的经验</a>
</li>
<li>Pinterest：<a href="/zh/blog/pinterest-affiliate-marketing" target="_blank">Pinterest联盟营销：如何在Pinterest上赚钱？</a>
</li>
<li>Twitch： <a href="/zh/blog/how-to-make-money-on-twitch" target="_blank">如何在Twitch上赚钱</a>
</li>
</ul>
<p>💡<strong>提示：</strong>不论你使用那个营销渠道，你都要时不时发布强有力的“行动号召”（CTA），也就是招呼你平台上的受众直接前往你的网店或网站。参考<a href="/blog/link-in-bio" target="_blank">如何善用社媒简介中的链接</a>一文，达到为你网站引流的目的。</p>
<h4><strong>制定内容策略</strong></h4>
<p>内容创作无论是在你的网站上作为搜索引擎优化策略之一，还是在YouTube等其他平台上发布，都是增加流量、树立行业权威、为客户提供价值的好方法。</p>
<p>🗒️ 内容营销模式有以下几种：&nbsp;</p>
<ul>
<li>博客等文字写作内容</li>
<li>视频</li>
<li>播客</li>
<li>在线课程和教程</li>
<li>社交媒体内容</li>
<li>信息图表</li>
<li>视觉内容</li>
<li>电子书</li>
<li>PDF和其他数码下载（模板、菜单、指南，免费字体等）</li>
</ul>
<p>你网站上的内容可以用来提升流量（通过SEO），你也可以通过注册才可阅读的方式来累计你的电子邮件列表。一些免费内容，比如短教程或菜单等，可以作为给潜在顾客的一点甜头，促使他们更有信心购买你的收费内容，比如一整本菜谱书或者整套课程。</p>
<p>潜在顾客也可以在其他平台，比如YouTube上自然地发现你的业务。在YouTube上发布内容是另一种让自己出现在搜索结果中的方法，同时易于建立一个网上社区。</p>
<p>🔎<strong>了解更多：</strong></p>
<ul>
<li><a href="/zh/blog/ecommerce-blog-post-templates" target="_blank">4个为商店引流的电商博客模板</a></li>
<li><a href="/zh/blog/video-marketing" target="_blank">视频营销指南：如何制作成功的海外营销视频？</a></li>
<li><a href="/zh/blog/best-free-video-editing-software" target="_blank">15款免费好用的视频编辑软件推荐，让你秒变剪辑达人</a></li>
<li>
<a href="/blog/how-to-create-an-online-course" target="_blank">10步创建线上课程</a> （英文）</li>
<li>
<a href="/blog/free-content-marketing-creation-tools" target="_blank">在线业务的最佳内容创作工具</a> （英文）</li>
</ul>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">🍜成功故事：一个纯素厨师如何在YouTube上创业</p>
<p>威尔·杨（Wil Yeung）涉猎广泛：从做小提琴代发货到开发自己的消费品。这位连续创业者和自学成才的厨师通过YouTube内容策略建立了自己的最新事业——出售自己的食谱纸质书、电子书和在线课程。👉阅读<a href="/blog/wil-yeung" target="_blank">威尔的故事</a> （英文）</p>
</div>
<h4><strong>了解转化率优化</strong></h4>
<p><a href="/zh/blog/120261189-conversion-rate-optimization" target="_blank">转化率优化</a>（CRO）是一套提高网站转化率（流量中产生购买的百分比）的营销策略。通过设计抉择、效率改进和测试，有效的CRO可以鼓励更多访客采取行动。</p>
<p>有以下几种提高网站转化率的方法：</p>
<p>✅ 简化用户体验</p>
<p>✅ 添加推荐</p>
<p>✅ 使用高质量图片</p>
<p>✅ 优化<a href="/zh/blog/thank-your-customers" target="_blank">感谢邮件</a></p>
<p>✅ 提供免费送货服务</p>
<p>✅ 优化页面加载时间</p>
<h4><strong>进行推广分析</strong></h4>
<p>在不了解<a href="/blog/basic-ecommerce-metrics" target="_blank">电商指标</a>的情况下投放广告，很可能会浪费金钱和时间。你应该花时间学习分析工具，了解相关术语。如此你将准确了解营销支出和绩效，从而加倍努力，改进行之有效的方法，停止无用功。</p>
<p>社交平台通常都有内置的分析工具界面，可以帮助你跟踪内容和营销活动的效果。你也可以在电商平台的内置报告中或通过<a href="/zh/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide" target="_blank">谷歌分析</a>（Google Analytics）等工具找到网站的<a href="/blog/marketing-analytics" target="_blank">营销分析</a>。</p>
<h4><strong>建立一个社区</strong></h4>
<p>社区是小众市场品牌的关键。获得成熟社区的认可，或创建一个新的社区，都需要你持之以恒的真挚努力，再加上个性化风格。</p>
<p>不论你的目标受众是乳腺癌患者，原住民社区，还是变装皇后，都需要深度了解你所针对的社区。你需要倾听、参与，征集反馈。</p>
<p>许多新品牌选择从他们已经参与的熟悉社区出发发展业务。由此，他们非常熟悉顾客的需求和市场缺口。如果你还不是你所想针对的社区一员，你得自省，自己是否是这一团体的最佳人选。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight">
<p class="heading--4">🍬成功故事：社区是这个棉花糖品牌扩展的基石</p>
<p>当XO棉花糖（XO Marshmallow）的创始人们把他们的业务从农贸市场搬到线上时，他们将亲身体验也一起搬了过去。他们强大的社交团体为他们赢得了宝贵的反馈，通过口口相传的好评，他们得以成功开启新业务。👉阅读<a href="/blog/xo-marshmallow" target="_blank">他们的故事</a> （英文）</p>
</div>
<p>一旦你建立了一个社区，维护它就显得尤为重要。社区管理涉及到在公共空间发展与受众的关系。有效的社区管理包括四个部分：</p>
<p>👀 <strong>监控：</strong>跟踪与你品牌相关的对话</p>
<p>💬 <strong>参与：</strong>主动与客户、潜在客户和网红互动</p>
<p>🚔 <strong>管理：</strong>删除无附加价值或违反你品牌或平台条款的评论和对话</p>
<p>📐 <strong>衡量：</strong>分析人们对你品牌的看法，获取真实、未经过滤的反馈意见</p>
<h4><strong>客户服务促进营销</strong></h4>
<p><a href="/zh/blog/customer-service" target="_blank">客户服务</a>是日常业务运营的一部分，有助于让客户满意，同时也是一种营销工具。优质的客户服务会激发人们的口碑推荐——人们愿意分享积极的经历。你还可以调整典型的客户服务沟通方式，告知客户即将推出的促销活动或新产品，并在此过程中促进未来的销售。</p>
<p>🦘 跳回“11个步骤”<a href="#steps">目录</a></p>
<h3 id="11"><strong>11. 扩展业务</strong></h3>
<p>现在，你的小企业应该犹如一台运转良好的机器。产品照片已经到位，而你正在建立在线社区，也已经掌握了履行流程，希望能定期进行销售。</p>
<p>这些成就真值得庆祝！如果你已经做到了这一步，就已经成功地将一个想法变成了一个活生生的小企业。那么下一步该怎么做呢？你可能决定继续做小生意，致力于与忠实客户群建立关系，独自管理一切。但也许你已经做好准备，向更远大目标进发。</p>
<p>以下介绍的时企业成长的下一步，其中包括寻求额外资金，以及雇佣和管理员工。</p>
<h4><strong>监控和调整</strong></h4>
<p>在扩大规模之前，必须通过多种途径评估业务的健康状况。评估结果将增强你扩大业务规模的信心，并告知你如何扩大规模。以下是评估需要采取的一些步骤：</p>
<ul>
<li>
<strong>检查您的关键绩效指标（KPI）。</strong>在创业之初，你就设定了关键绩效指标（KPIs），用于衡量在实现业务目标方面的表现。设定这些指标很重要，但跟踪这些指标更为重要。你的业绩如何？</li>
<li>
<strong>获取客户反馈。</strong>你的忠实客户是你企业的利益相关者，就像投资者一样--他们在用自己的钱为你下注。通过调查或分析客户支持所收集的信息，把握客户情绪。</li>
<li>
<strong>进行业务回顾。</strong>你可以随时对业务进行全盘审视，也可以设定季度或年度回顾。评估你的财务状况、目标进展以及市场地位。</li>
</ul>
<h4 id="fund2"><strong>融资2.0</strong></h4>
<p>你可能已经通过个人投资和自力更生开始创业，但如果你的计划规模更大，可能需要寻求商业资金。额外的资金可助你开设实体店、雇佣员工或开发新产品。</p>
<p>在融资前，你需要准备好以下几点：</p>
<p>✅ 更新你的商业计划，提出你的发展愿景</p>
<p>✅ 收集财务报表</p>
<p>✅ 撰写并练习<a href="/blog/elevator-pitch" target="_blank">“电梯演讲”</a></p>
<p>✅ 寻找一位<a href="/blog/how-to-find-a-mentor" target="_blank">创业导师</a>，帮助你准备演讲，完善你的商业计划书</p>
<div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p style="text-align: left;" class="heading--4">融资助你发展业务</p>
<p style="text-align: left;">告别冗长的申请表格纸张，快速获得资金，助你的企业蓬勃发展。只需点击几下，即可从你的界面进入Shopify资金（Shopify Capital）。</p>
<p><img style="float: none;" alt="Shopify capital" src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-capital_7eb2fa8a-2d99-459d-8f5f-e77ba8ff5ab3.jpg?v=1664300057" loading="lazy"></p>
<a class="marketing-button marketing-button--small" href="/capital" target="_blank">获得资助</a>
</div>
<p>有几种为你的企业增长融资的方法，其中包括：</p>
<p><strong>商业贷款</strong></p>
<p>小型企业贷款有多种来源，包括主要银行、信用社和其他贷款机构。重要的是要查看每种渠道的可选方案，以决定哪种贷款最适合你的企业。你可以请财务顾问帮你做出明智的决定。</p>
<div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing">
<p class="heading--4">💵 免费工具：商业贷款计算器&nbsp;</p>
<p>使用该工具计算你的贷款成本，包括总利息和月付款额，以及还款所需时间。</p>
<a href="/tools/business-loan-calculator" class="marketing-button marketing-button--small" target="_blank">试用商业贷款计算器</a>
</div>
<p><strong>商业资助</strong></p>
<p>许多类型的组织都提供小企业补助金。这些组织资助小企业，是为了弘扬其组织宗旨，为特定社区增加价值。鉴于此，，每笔资助的标准差异很大。</p>
<p>小企业资助赠款不是贷款，你不必偿还资金。但你可能需要满足一些其他形式的期望值。</p>
<p><strong>众筹</strong></p>
<p><a href="/zh/blog/equity-crowdfunding" target="_blank">众筹</a>通常是指通过群众集资的私人推广活动，可以是在企业运营、新产品发布，或者某个企业重要里程碑到来之前。总之，它为企业筹集资金，而这些资金来自普通民众。他们不需要得到回报，但品牌通常会提供产品、会员或赠品等激励措施。</p>
<h4><strong>壮大团队</strong></h4>
<p>为了实现企业的长期发展目标，你不可能永远身兼多职。随着业务的发展，你应专注于自己最喜欢的，以及最适合自己技能的工作。至于其他方面的工作，可以委托他人。有三种主要方法可以让你摆脱一些任务。</p>
<p>首先，你可使用<a href="/blog/business-bots-roundup" target="_blank">机器人</a>应用来实现流程自动化。这些应用可以完成从发送客户通信到生成财务报告的所有工作，让你可以做更多的事情。</p>
<p>但很快，你就可能需要人工帮助，尤其是当你需要卸载人工任务或雇佣员工做客服工作时。即使你的品牌指南中可能没有任何关于招聘的理念，那它仍然可作为一个很好的样本，帮助你确认新员工需要具备哪些素质。</p>
<p>如果你还没准备好建立薪资体系或管理员工，外包是另一种在分身无术的情况下增加人力的方法。自由职业者、<a href="/blog/how-to-hire-virtual-assistant-services" target="_blank">虚拟助理</a>和合同员工都是成长型企业的选择。</p>
<h4><strong>销往国际市场</strong></h4>
<p>发展品牌的另一种方式是拓展其他市场。可能是在现有的销售市场中寻找新的受众，也可能是跨国销售。在一头扎进全球电商之前，一定要做好功课。每个国家都有一套特定的法规。在海外销售或开设网点或仓库之前，请咨询律师的意见。</p>
<h2>开始创业，设计生活</h2>
<p>你成功了！你已经坐在了老板的位置上，并且在通往下一个大目标的路上了。这一路走来，你汲取了知识，从错误中吸取教训，倾其所能帮助自己的企业达到最佳表现。而最令人兴奋的是，你以自己的激情建立了一种新的生活方式。享受这段旅程吧，并记住：一路上照顾好自己。</p>
<div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/business-opportunities">2021年最赚钱的23个商机</a></li><li class="mt-2"><a href="/zh/blog/home-business">如何在家挣钱？13个用于在家创业的项目建议</a></li><li class="mt-2"><a href="/zh/blog/sell-plants-online">准备在网上卖绿植？解析植物产品的品牌塑造之路</a></li><li class="mt-2"><a href="/zh/blog/trending-products">畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）</a></li><li class="mt-2"><a href="/zh/blog/instagram-ads">在 Instagram 打广告教学指南攻略，新手小白必看！</a></li><li class="mt-2"><a href="/zh/blog/swot-analysis">SWOT 分析：找到竞争优势的简单方法</a></li><li class="mt-2"><a href="/zh/blog/online-business-ideas">【副业推荐】16种适合新手起步的构想，帮助你获取客户</a></li><li class="mt-2"><a href="/zh/blog/business-model">成功商业模式案例分析：从代发货到会员制电商，哪种模式最适合你</a></li><li class="mt-2"><a href="/zh/blog/dropshipping-model">代发货模式：新手商家的起步之路</a></li><li class="mt-2"><a href="/zh/blog/canadian-holiday-marketing">加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section">
<div itemscope="" itemtype="https://schema.org/FAQPage">
<h2>创业起步常见问题</h2>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">没有钱可以创业吗？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>可以，你没钱也可以创业！投资较低的副业，如代发货或按需打印业务。这是在工作同时也创业的简单方法。你可以在发展过程中自筹资金，也可以考虑小额商业贷款或众筹活动。利用你已有的技能，并善用免费工具。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">怎样仅凭一个想法就创业？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>一旦有了创业想法，你就已经完成了创业的最大一步。现在是将想法付诸行动的时候了。以下步骤可助你开始小本创业，亦或可创建一个帝国。</p>
<li>研究你的想法、产品、市场和受众</li>
<li>计算启动成本</li>
<li>寻找产品、供应商或原材料</li>
<li>制定运输策略</li>
<li>制定品牌战略和品牌识别（选择企业名称、设计logo等）</li>
<li>搭建并启动网站</li>
<li>决定企业结构，并在政府和税务局注册企业（领取营业执照）</li>
<li>购买保险</li>
<li>管理你的资金</li>
<li>推广你的企业（建立社交媒体账户、编写营销计划等）</li>
<li>扩大业务规模</li>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">应该什么时候创业？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>创业永远没有 “正确 ”的时间。你应该在有时间、精力和资金的情况下开始创业。在你还在工作的时候创业是一种低风险的方式，在向全职创业跃进之前先试水。</p>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">创业需要什么？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>创业需要以下这些：</p>
<ul>
<li>一个创业想法</li>
<li>启动资金（个人储蓄、贷款或其他资本）</li>
<li>为你的想法找到一个可行的市场或受众</li>
<li>接触和销售该市场的方法（如网上商店）</li>
<li>白手起家的激情和决心</li>
</ul>
</div>
</div>
</div>
<div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question">
<h3 itemprop="name">最佳的创业方式是什么？</h3>
<div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer">
<div itemprop="text">
<p>最佳的创业方式就是大胆尝试。很多没有经验、启动预算低的人也可以创业。</p>
<p>最成功的小企业是那些在正确的时间将正确的产品与正确的客户相匹配的企业。这些企业的创始人了解他们的市场，并建立了一个引人注目的品牌来适应市场。只要你努力评估你的想法是否可行，你就能在任何行业、以任何商业模式取得成功。在开始创业之前，先确定 “成功 ”对你意味着什么，并根据这一目标制定你的商业计划。</p>
<p>在你推出一个基本想法后，便可以随时根据业务规模的扩大进行调整。关注客户反馈和市场趋势。</p>
</div>
</div>
</div>
</div>
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disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">订阅</button></div><input class="sr-only" id=":R7bq4ll5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">使用 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4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA<!-- --> | <!-- -->简体中文</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="h-3 w-3 flex-shrink-0 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-zinc-900 text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 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items-center">Nigeria</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="en" href="/ng/blog/how-to-start-a-business?country=ng&amp;lang=en" data-component-name="region-ng-language-en">English</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Germany</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="de" href="/de/blog/kleinunternehmen-gruenden?country=de&amp;lang=de" data-component-name="region-de-language-de">Deutsch</a></span></div></li><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Italy</div><div class="mt-1 flex flex-wrap"><span class="flex items-center"><a class="text-sm hover:underline text-zinc-400" lang="it" href="/it/blog/come-avviare-un-business?country=it&amp;lang=it" 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CTA\",\"segments\",\"isNewNavFooter\",false,\"newFooterData\",\"($locale)/blog/$article\",{\"_1957\":1958,\"_2016\":1989,\"_127\":2017,\"_2018\":2019,\"_2020\":2021,\"_2022\":494,\"_2023\":2024,\"_2708\":1977,\"_2709\":2710,\"_2726\":2727,\"_2784\":2785,\"_2833\":2834,\"_387\":2835,\"_2836\":2835,\"_2837\":895,\"_2838\":955,\"_2839\":2840,\"_2841\":2842,\"_2843\":955,\"_2844\":955,\"_1743\":1744,\"_2845\":2846,\"_2847\":-7,\"_2848\":2849,\"_3103\":3104,\"_1969\":3105,\"_3106\":1953,\"_3107\":3108,\"_5011\":-7,\"_1007\":5012},\"article\",{\"_1959\":1960,\"_1961\":1962,\"_167\":1968,\"_1969\":1970,\"_342\":1971,\"_1972\":1973,\"_1974\":1975,\"_1984\":1985,\"_127\":1987,\"_1988\":1989,\"_1990\":1991,\"_1992\":1993,\"_1996\":1997,\"_2010\":1977,\"_2011\":1979,\"_2012\":955,\"_2013\":2014,\"_2015\":1973},\"__typename\",\"Article\",\"authorV2\",{\"_1959\":1963,\"_22\":1964,\"_1965\":1966,\"_1967\":1953},\"ArticleAuthor\",\"YIN Zi\",\"avatarUrl\",\"https://www.gravatar.com/avatar/7e7956a68c4799e9326068eb50f239f5?s=200\u0026d=404\",\"isDisabledAuthor\",\"gid://shopify/Article/28559409174\",\"handle\",\"how-to-start-a-business\",\"新手创业怎么起步？11个步骤详解助你白手起家\",\"publishedAt\",\"2024-09-15T09:00:00Z\",\"image\",{\"_1959\":1976,\"_387\":1977,\"_1978\":1979,\"_1980\":1981,\"_1982\":1983},\"Image\",\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_db1c6056-6dfc-4b2c-9aa2-270e04e61482.jpg?v=1727209383\",\"altText\",\"一个人背着双肩包拿着小红旗翻山越岭走向远处的城堡和太阳，象征创业起步\",\"width\",1848,\"height\",970,\"tags\",[1986],\"新手上路\",\"\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/01_db1c6056-6dfc-4b2c-9aa2-270e04e61482.jpg?v=1726769062\\\" alt=\\\"一个人背着双肩包拿着小红旗翻山越岭走向远处的城堡和太阳，象征创业起步\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"steps\\\"\u003e创业起步的11个步骤\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e搜寻创业点子\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e调研产品和受众\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e计算创业成本\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e决定产品来源\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e研究货运策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e制定品牌策略和品牌定位\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e创建网站\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e注册公司\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e管理财务\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e推广业务\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e扩展业务\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003col\u003e\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e\u003cstrong\u003e1. 搜寻创业点子\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e一切都始于一个想法。要缩小这个想法的范围，你得想清楚你想做什么样的业务，想要什么样的生活方式。你想卖现成的产品，以此作为轻松副业？还是想竭尽全力创造发明，以改变世界？你的社交媒体受众群是你开启个人品牌周边产品的完美市场吗？试着充实你的想法，看自己对此的投入程度。你可以使用这些\u003ca href=\\\"/zh/blog/business-plan-template\\\" target=\\\"_blank\\\"\u003e商业计划模板\u003c/a\u003e来帮助你理清思路。\u003c/p\u003e\\n\u003cp\u003e如果你思路卡住了，看看这些低投入的\u003ca href=\\\"/zh/blog/low-investment-business-ideas\\\" target=\\\"_blank\\\"\u003e小本创业点子\u003c/a\u003e，\u003ca href=\\\"/zh/blog/online-business-ideas\\\" target=\\\"_blank\\\"\u003e在线业务创意\u003c/a\u003e，以及\u003ca href=\\\"/zh/blog/business-opportunities\\\" target=\\\"_blank\\\"\u003e优质赚钱商机\u003c/a\u003e，或能给你些许灵感。而接下来，你要决定如何将创业点子付诸于现实：是自己做，投入生产，还是零售？\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e百万生意点子 始于足下\u003c/p\u003e\\n\u003cp\u003eShopify免费课程，教你从零开始学习创建线上业务，从第一天起步到第一笔销售。你将逐步开发好卖的产品，设立品牌，制定推广策略，等等。\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/first-sale?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解更多\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e开发你自己的产品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你可能想自己动手制作产品，或与生产商、按需打印公司，或贴牌定制公司合作开发产品。\u003c/p\u003e\\n\u003cp\u003e🦘想直接售卖现成的产品？直接跳到\u003ca href=\\\"#existing\\\"\u003e售卖现成产品\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e制作或生产产品\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e以下文章提供一些独特的创业点子，你可以自己制作，或通过生产商生产这些产品：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/home-business\\\" target=\\\"_blank\\\"\u003e盘点40个在家创业的金点子，告别出门打工！\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/things-to-make-and-sell\\\" target=\\\"_blank\\\"\u003eDIY 业务：可亲手制作并在线销售的14种产品\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/product-ideas\\\" target=\\\"_blank\\\"\u003e如何找到新产品创意？16种方法帮你开阔思路\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/digital-products\\\" target=\\\"_blank\\\"\u003e什么是数字产品？如何在线销售10种热卖的数字产品\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/12-things-to-sell-on-shopify-other-than-products\\\" target=\\\"_blank\\\"\u003eShopify开店卖什么？13种全球购创意商品\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍝成功故事：84岁老奶奶传授烹饪技艺\u003c/p\u003e\\n\u003cp\u003e诺娜·奈莉纳（Nonna Nerina）在她所在的意大利小村庄里传授线上烹饪经验。听听她孙女分享奶奶如何开展成功的线上服务业务。 👉\u003cstrong\u003e点击阅读\u003c/strong\u003e\u003ca href=\\\"/blog/nonna-live\\\" target=\\\"_blank\\\"\u003e诺娜的故事\u003c/a\u003e（英文）。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e按需打印业务\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/print-on-demand\\\" target=\\\"_blank\\\"\u003e按需打印业务\u003c/a\u003e是指和别家公司合作，他们将你的设计制作成商品，比如T恤、首饰或马克杯等，并直接运送到你的顾客手中。这是一种快速低成本投资业务。你可以研究一下这些\u003ca href=\\\"/blog/print-on-demand-companies\\\" target=\\\"_blank\\\"\u003e按需打印公司\u003c/a\u003e，是否合适于你的业务想法。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e贴牌定制（或白牌）业务\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e如果你没有具体想法，也没有生产经验，\u003ca href=\\\"/zh/blog/private-label\\\" target=\\\"_blank\\\"\u003e贴牌定制\u003c/a\u003e或白牌业务能让你和有经验的生产商合作。他们可以将普通产品按你的品牌要求进行定制。你可以参考这些贴牌定制和\u003ca href=\\\"/blog/white-label-products\\\" target=\\\"_blank\\\"\u003e白牌产品\u003c/a\u003e的点子，从健身器材到化妆品，应有尽有。\u003c/p\u003e\\n\u003cp id=\\\"existing\\\"\u003e\u003cstrong\u003e售卖现成产品\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e如果你想快速起步，售卖现成产品是个好选择。你可以选择代发货，或者精心策划并零售其他品牌的产品。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003cstrong\u003e代发货业务\u003c/strong\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e是一种在你自己网店售卖现成产品，却不用管理库存或货运的生意模式。你顾客下的单子将由其他商贩或生产商负责打理，你都不用管。你可以先\u003ca href=\\\"/zh/blog/best-dropshipping-products\\\" target=\\\"_blank\\\"\u003e寻找代发货产品\u003c/a\u003e和代发货合作伙伴，然后\u003ca href=\\\"/zh/blog/how-to-start-dropshipping\\\" target=\\\"_blank\\\"\u003e开始代发货业务\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e你也可以做白牌产品代发货，同时享受品牌产品和低成本商业模式的好处。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003cstrong\u003e精心策划或零售业务\u003c/strong\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e另一种不需自己产品的业务是通过精心策划和零售。有些生活方式和时尚品牌会从一些商贩和设计师处先收购产品，然后精心策划系列。你可以浏览\u003ca href=\\\"/blog/wholesale-marketplace\\\" target=\\\"_blank\\\"\u003e批发市场\u003c/a\u003e，搜寻想合作的品牌。流行的零售业务有古董、收藏或\u003ca href=\\\"/blog/211022217-sell-vintage-clothing-online\\\" target=\\\"_blank\\\"\u003e复古服装\u003c/a\u003e。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e开启副业\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你只是想浅尝创业的滋味呢？在你的全职工作之余，开启\u003ca href=\\\"/zh/blog/side-hustle\\\" target=\\\"_blank\\\"\u003e副业\u003c/a\u003e就是个低风险的试水方法，也能有额外收入。先不要辞去正职，浏览一下我们的\u003ca href=\\\"/zh/blog/passive-income-ideas\\\" target=\\\"_blank\\\"\u003e被动收入点子\u003c/a\u003e，以及可以\u003ca href=\\\"/zh/blog/make-money-online\\\" target=\\\"_blank\\\"\u003e在家赚钱的方法\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e社交媒体粉丝变现\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e建立受众群是开启业务工作中最具挑战的环节之一。如果你已经在社交媒体渠道上有了自己的粉丝基础，那么就已经完成了最难的工作！线上工具可以让受众群变现这件事相当容易。仔细挖掘你的平台，找到对内容创作者友好的业务点子。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-instagram\\\" target=\\\"_blank\\\"\u003e7个切实可行的好主意，教你2024在Instagram上赚钱\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-tiktok\\\" target=\\\"_blank\\\"\u003e2024年海外版抖音盈利之道：7大技巧教你用TikTok赚钱\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-make-merch-youtube\\\" target=\\\"_blank\\\"\u003eYouTube卖货指南：YouTube创作者如何通过周边产品盈利\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-make-money-on-twitch\\\" target=\\\"_blank\\\"\u003e如何在Twitch上赚钱：终极指南\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e\u003ca href=\\\"/zh/starter\\\" target=\\\"_blank\\\"\u003eShopify新手套餐\u003c/a\u003e（Shopify Starter Plan）对想快速销售而没有网站的内容创作者来说，是完美的选择。你也可以利用像\u003ca href=\\\"https://www.linkpop.com/en\\\"\u003eLinkpop\u003c/a\u003e这样的工具为你的社交媒体简介增强力度，招呼粉丝涌入你的商店。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e让你的社交媒体链接变得超级强大\u003c/p\u003e\\n\u003cp\u003eLinkpop这款工具可以为你所有的品牌链接定制落地页。免费、可定制，最重要的是：可购物。\u003c/p\u003e\\n\u003cp\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"绘图：两个智能手机屏幕显示打开的Linkpop购物功能\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/linkpop-shoppable.jpg?v=1664299888\\\"\u003e\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://linkpop.com/en/\\\" target=\\\"_blank\\\"\u003e获取Linkpop\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e进入特定行业\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你已经选定了感兴趣的产品，那么了解清楚该行业的细微差别至关重要。浏览以下行业，点击相应的指南文章，阅读具有针对性的创业建议。\u003c/p\u003e\\n\u003cp\u003e👗 服装：\u003ca href=\\\"https://www.shopify.com/zh/blog/how-to-start-a-clothing-line\\\"\u003e如何创立服装品牌：12步教程\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e👕 T恤：\u003ca href=\\\"https://www.shopify.com/zh/blog/start-online-tshirt-business\\\"\u003e开启你的T恤生意\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e💍 珠宝： \u003ca href=\\\"https://www.shopify.com/zh/blog/203365449-start-a-jewellery-making-business\\\"\u003e如何做珠宝首饰生意：9步指南\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🕯️ 蜡烛：\u003ca href=\\\"https://www.shopify.com/zh/blog/candle-business\\\"\u003e手工蜡烛市场“钱景”如何？揭秘业务发展模式（附畅销品牌案例）\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🛋️ 家装： \u003ca href=\\\"https://www.shopify.com/zh/blog/sell-furniture-online\\\"\u003e终极指南：如何在线销售家具和家居装饰品\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🌱 植物：\u003ca href=\\\"https://www.shopify.com/zh/blog/sell-plants-online\\\"\u003e准备在网上卖绿植？解析植物产品的品牌塑造之路\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🎨 艺术：\u003ca href=\\\"https://www.shopify.com/zh/blog/211990409-how-to-sell-art-online\\\"\u003e如何开始卖画？终极指南助你开展艺术品电商业务\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e英文资源：\u003c/p\u003e\\n\u003cp\u003e🥝 食品饮料：\u003ca href=\\\"https://www.shopify.com/blog/213396233-how-to-start-a-food-business\\\"\u003e如何在线售卖食品（起步指南详解） \u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🙂 贴纸：\u003ca href=\\\"https://www.shopify.com/blog/how-to-make-sell-stickers\\\"\u003e怎样制作并在线销售贴纸？\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e📚 书籍：\u003ca href=\\\"https://www.shopify.com/blog/sell-books-online\\\"\u003e开启线上书店的终极指南\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🐶 宠物： \u003ca href=\\\"https://www.shopify.com/blog/pet-business\\\"\u003e十大窍门让宠物业务有利可图\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🧴 护肤：\u003ca href=\\\"https://www.shopify.com/blog/start-skincare-line\\\"\u003e11个步骤开启护肤用品业务\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💄 成功故事：她辞去了华尔街的“梦想工作”，转去生产口红\u003c/p\u003e\\n\u003cp\u003e梅丽莎·柏特勒（Melissa Butler）在她家厨房搅和各种色彩，开启了The Lip Bar。随着品牌的成长，彩妆行业的特殊要求促使她和技术成熟的生产商们合作。👉\u003cstrong\u003e阅读\u003c/strong\u003e\u003ca href=\\\"/blog/beauty-brand-the-lip-bar\\\" target=\\\"_blank\\\"\u003e梅丽莎的故事\u003c/a\u003e（英文）。\u003c/p\u003e\\n\u003c/div\u003e\\n🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\\n\u003ch3 id=\\\"2\\\"\u003e\u003cstrong\u003e2. 调研产品和受众\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e当你有了个绝佳的好主意，就应该将其\u003ca href=\\\"/blog/validate-product-ideas\\\" target=\\\"_blank\\\"\u003e付诸于行动\u003c/a\u003e！尽管你的产品或业务创意很令人兴奋，但必须有受众（也就是未来的顾客）的关注，才值得去兑现创意。\u003c/p\u003e\\n\u003cp\u003e在你真正投资前，有很多方法可做调研。你可以寻找市场空缺、不满足的受众，或者组建焦点小组，调查你的竞争对手。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e寻找目标受众\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你的\u003ca href=\\\"/blog/target-audience\\\" target=\\\"_blank\\\"\u003e目标受众\u003c/a\u003e或\u003ca href=\\\"/blog/target-market\\\" target=\\\"_blank\\\"\u003e目标市场\u003c/a\u003e是指你品牌的潜在客户。你应该将所有的营销力量和开支都对准他们。最重要的是要尽可能地精准定义他们。\u003c/p\u003e\\n\u003cp\u003e定位且熟悉你的目标受众之所以至关重要是因为：\u003c/p\u003e\\n\u003cp\u003e✅帮助你制定精明且划算的营销决策\u003c/p\u003e\\n\u003cp\u003e✅影响你的产品发展（因为你会有直接的反馈）\u003c/p\u003e\\n\u003cp\u003e✅提高收入（因为你把所有精力都投入在最值得的客户身上）\u003c/p\u003e\\n\u003cp\u003e建立\u003ca href=\\\"/blog/15275657-how-to-build-buyer-personas-for-better-marketing\\\" target=\\\"_blank\\\"\u003e买家画像\u003c/a\u003e是深入研究你的理想客户需求的有效方法。他们多大？喜欢什么？在哪个社交媒体平台上花最多时间？什么对他们是重要的？\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e进行市场调研\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/encyclopedia/market-research\\\" target=\\\"_blank\\\"\u003e市场调研\u003c/a\u003e是收集有关品牌潜在客户（或 “市场”）数据的过程。它可以验证你是否做对了，或是否需要做出改变。你可通过调查、焦点小组和访谈等方式进行市场调研。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/market-analysis\\\" target=\\\"_blank\\\"\u003e市场分析\u003c/a\u003e的概念类似，但涉及对整个行业的研究，将直接从目标受众那里获得的见解与第三方来源（如报告和行业出版物）相结合。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e市场调研工具\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e市场上有几种工具可助你进行创业市场调研。这些工具包括Statista这样的数据聚合器、诸如Typeform的调查工具，以及Hootsuite等社交聆听工具，还有其他一些免费和付费工具。\u003c/p\u003e\\n\u003cp\u003e结合与你所在行业相关的报告和数据，以及你自己通过潜在客户调查或焦点小组进行的研究，会让你在进入市场前对市场有更全面的了解。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e了解市场趋势\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e了解市场趋势意味着要全面审视你所在的行业、竞争对手、客户偏好和整个市场。以下这些问题值得深思熟虑：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e消费者的长期趋势（也就是可持续性）是什么？\u003c/li\u003e\\n\u003cli\u003e针对你的产品或服务的搜索量如何？(谷歌趋势是一个免费工具，可以显示一段时间内的搜索兴趣。）\u003c/li\u003e\\n\u003cli\u003e在你的客户群中，出现了哪些\u003ca href=\\\"/ca/blog/consumer-trends\\\" target=\\\"_blank\\\"\u003e买家趋势\u003c/a\u003e？例如，你的目标客户喜欢通过哪些渠道购物？\u003c/li\u003e\\n\u003cli\u003e你的目标市场在哪些社交媒体平台上经常出现？这些平台的当前潮流是什么？正兴起的潮流又是什么？\u003c/li\u003e\\n\u003cli\u003e有什么社会和政治因素可能会影响市场？\u003c/li\u003e\\n\u003cli\u003e你所在的行业有哪些趋势预测可助你了解市场方向？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e估算市场规模\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e要了解市场规模或企业的潜在客户数量，可遵循以下步骤：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e定义目标受众，确定总规模或总可寻址市场（TAM）。这是指如果你拥有 100%的市场份额，客户的最大数量。\u003c/li\u003e\\n\u003cli\u003e确定你将重点关注的细分市场。例如，你的产品可能面向女性，或者只面向某一特定地理区域的潜在客户。这就是可寻址服务市场（SAM）。\u003c/li\u003e\\n\u003cli\u003e计算这一细分市场的\u003ca href=\\\"/ca/retail/market-penetration\\\" target=\\\"_blank\\\"\u003e市场渗透率\u003c/a\u003e。你可使用行业基准进行估算。\u003c/li\u003e\\n\u003cli\u003e将SAM（可寻址服务市场）乘以市场渗透率，得出你的市场规模。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch4\u003e\u003cstrong\u003e分析竞争对手\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e了解竞争格局可以确保你的品牌在行业中脱颖而出。这项工作还将助你明确界定自己的\u003ca href=\\\"/blog/unique-selling-proposition\\\" target=\\\"_blank\\\"\u003e独特销售主张\u003c/a\u003e（USP），也就是与竞争对手相比，你的产品所能提供的优势。以下深度分析好文，可供你起步参考。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/what-is-competitive-intelligence\\\" target=\\\"_blank\\\"\u003e竞争分析的定义和指南\u003c/a\u003e（英文）\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/competitive-analysis\\\" target=\\\"_blank\\\"\u003e竞争分析是什么？如何开展竞争分析？（附免费模版）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/swot-analysis\\\" target=\\\"_blank\\\"\u003eSWOT分析：找到竞争优势的简单方法\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e\u003cstrong\u003e3. 计算创业成本\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e一旦你确认有受众渴望你的产品，并且你已经确定了自己的\u003ca href=\\\"/blog/value-proposition\\\" target=\\\"_blank\\\"\u003e价值主张\u003c/a\u003e，那么现在就到了谈钱的时候了。如果你有足够的资金来启动业务，并且能确定一个能够实现盈利的价格，那么你的业务就是可行的。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e撰写商业计划书\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e商业计划书是帮助你从银行或风险投资（VC）公司获得资金的文件。但即使你不寻求外部资金，商业计划书也会迫使你回答关于如何经营企业的重要问题。它包括从\u003ca href=\\\"/blog/mission-statement\\\" target=\\\"_blank\\\"\u003e宗旨宣言\u003c/a\u003e到财务数据等全面内容。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡7个商业计划书写作诀窍：\u003c/strong\u003e\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e了解你的受众。\u003c/li\u003e\\n\u003cli\u003e目标清晰。\u003c/li\u003e\\n\u003cli\u003e投入时间做调研。\u003c/li\u003e\\n\u003cli\u003e保持简单扼要。\u003c/li\u003e\\n\u003cli\u003e保持文字风格、语调一致。\u003c/li\u003e\\n\u003cli\u003e使用商业计划软件。\u003c/li\u003e\\n\u003cli\u003e参考其他\u003ca href=\\\"/zh/blog/business-plan-examples\\\" target=\\\"_blank\\\"\u003e商业计划案例\u003c/a\u003e，寻找灵感。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch4\u003e\u003cstrong\u003e计算成本\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e创业的真正成本是多少？这取决于许多因素，例如你是否需要库存或租赁空间。第一年花费的大部分资金包括了将利润再投资到业务中，而不是自掏腰包。这被称为“引导”，你会在本章节稍后了解更多这方面的信息。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e核算所有业务成本\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e你第一年的启动成本将帮助你支付从建立网站到购买库存，再到运行第一个付费广告的所有费用。以下是企业主报告的第一年支出明细：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/cost-to-start-a-business.png?v=1726770403\\\" alt=\\\"企业主报告的第一年支出明细图表\\\" style=\\\"float: none;\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e🚨 \u003cstrong\u003e提示：\u003c/strong\u003e别忘了考虑意外费用，如商业保险、税费、法务费用和运费。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e进行盈亏平衡分析\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/break-even-analysis\\\" target=\\\"_blank\\\"\u003e盈亏平衡分析\u003c/a\u003e是确定企业（或产品）盈利点的过程。它是一种财务计算方法，用于确定你需要销售多少产品才能收回生产成本。\u003c/p\u003e\\n\u003cp\u003e进行盈亏平衡分析有以下几个好处：\u003c/p\u003e\\n\u003cp\u003e✅ 助你做出明智的产品定价决策。\u003c/p\u003e\\n\u003cp\u003e✅ 降低风险，消除意外。\u003c/p\u003e\\n\u003cp\u003e✅ 为你的业务设定明智的目标。\u003c/p\u003e\\n\u003cp\u003e✅ 确定任何遗漏开支。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e确定利润率\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-profit-margin\\\" target=\\\"_blank\\\"\u003e利润率\u003c/a\u003e是企业盈利能力的衡量标准，以百分比表示。你的利润率取决于你所处的行业、市场设定的零售价格范围以及你的成本。如果你销售的商品数量较多（例如，销售数码艺术印刷品），利润率就可能较低；如果你销售的是奢侈品，那利润率可能较高。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💵 免费利润率计算器\u003c/p\u003e\\n\u003cp\u003e通过输入成本和加价来确定产品的销售价格。这款方便的工具可以立即计算出你的零售价、利润额和利润率。\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/zh/tools/profit-margin-calculator\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e试试利润率计算器\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e为产品定价\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/how-to-price-your-product\\\" target=\\\"_blank\\\"\u003e如何给产品定价\u003c/a\u003e可能是个很棘手的问题，但只要掌握一些基本计算方法，你就能自信地制定出合理的价格。简而言之，定价有三个步骤：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e计算\u003ca href=\\\"/blog/what-is-variable-cost\\\" target=\\\"_blank\\\"\u003e可变成本\u003c/a\u003e，即根据产品产量变化而变化的成本。\u003c/li\u003e\\n\u003cli\u003e加上\u003cstrong\u003e利润率\u003c/strong\u003e。\u003c/li\u003e\\n\u003cli\u003e不要忘记\u003ca href=\\\"/blog/fixed-asset\\\" target=\\\"_blank\\\"\u003e固定成本\u003c/a\u003e，即不受产量影响的持续经营成本（如办公场地租赁或水电费）。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e在制定价格时，请考虑常见的定价策略，如竞争定价、价值定价或基石定价。注意：每种策略都有其利弊，并非所有策略都适合你的独特业务。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e引导式创业\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e引导式创业是指用少量资金或零资金创办企业，并在企业成长过程中将利润投资回企业的过程。这种为企业提供资金的方法可能意味着增长速度较慢，但也能将风险和债务降至最低。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💰成功故事：这些创始人如何将900美元（约6300元人民币）变成一个价值8位数的品牌？\u003c/p\u003e\\n\u003cp\u003e护肤品牌Bushbalm的三个创始人仅仅投资了900美元创业。然后他们通过众筹，并向投资者募集集锦，实现了大规模增长。👉\u003ca href=\\\"/blog/beauty-brand-the-lip-bar\\\" target=\\\"_blank\\\"\u003e了解他们是怎么做到的\u003c/a\u003e（英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e有些企业比其他企业更容易启动引导式创业方式。低投资的点子，如代发货或按需打印，不需要库存，是这种方法的最佳选择。另一些小企业主则先用个人储蓄支付启动成本，然后再进行引导式增长。然而，制定一个可靠的商业计划仍然很重要，以防日后决定寻求额外资金。\u003c/p\u003e\\n\u003cp\u003e🦘 想更快地发展业务？跳到\u003ca href=\\\"#fund2\\\"\u003e融资2.0\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\" style=\\\"text-align: left;\\\"\u003e\\n\u003ca href=\\\"#fund2\\\" a=\\\"\\\"\u003e\\n\u003cp class=\\\"heading--4\\\" style=\\\"text-align: left;\\\"\u003e融资助你发展业务\u003c/p\u003e\\n\u003cp style=\\\"text-align: left;\\\"\u003e告别冗长的申请表格纸张，快速获得资金，助你的企业蓬勃发展。只需点击几下，即可从你的界面进入Shopify资金（Shopify Capital）。\u003c/p\u003e\\n\u003cp\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Shopify capital\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-capital_7eb2fa8a-2d99-459d-8f5f-e77ba8ff5ab3.jpg?v=1664300057\\\"\u003e\u003c/p\u003e\\n\u003c/a\u003e\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/capital\\\" target=\\\"_blank\\\"\u003e获得资助\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e\u003cstrong\u003e4. 决定产品来源\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e现在，你已验证了自己的产品创意，锁定了自己的商业计划，并准备将其付诸实践。是时候发挥创意了。本章节将带你了解在准备创业的过程中制造、生产或采购产品的各种选择。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制作或生产产品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你的产品是手工制品，你可在自己家中、租用的工作室、办公室或合作社中设一个合适的空间，动手开干。务必要查看相关国家开设家庭业务的相关法律要求，尤其是销售食品或化妆品。一般都会有关于通风和其他安全协议的规定。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🏭 成功故事：从手作到规模生产\u003c/p\u003e\\n\u003cp\u003e梅根·考克斯（Meghan Cox）以手工制作开启她的护肤品系列，最后却转向生产商，然后设立了自己的产品实验室。听她讲述Amalie品牌的成长过程：👉\u003ca href=\\\"/blog/start-skincare-line\\\" target=\\\"_blank\\\"\u003e梅根的创业故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果你的产品需要在第三方工厂生产，可能需要寻找一个生产合作伙伴。一个好的生产商必须了解你所在的行业，熟悉你的产品或市场特有的包装和标签法律，并能成为你业务上真正的合作伙伴。\u003c/p\u003e\\n\u003cp\u003e有些生产商会参与产品开发过程，为你提供最佳实践建议，帮助你完成成品。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e寻找供货商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你选择销售现成产品，你需要研究供应商或其他品牌，以便从它们那里采购。以下不同业务模式供你参考，点击查看深入分析，如何寻找不同模式的产品，以及一些示例：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e代发货：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/dropshipping-suppliers\\\" target=\\\"_blank\\\"\u003e最佳的全球代发货供应商\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e按需打印：\u003c/strong\u003e\u003ca href=\\\"/blog/print-on-demand-companies\\\" target=\\\"_blank\\\"\u003e最佳按需打印公司和网站\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e批发：\u003c/strong\u003e\u003ca href=\\\"/wholesale-suppliers\\\" target=\\\"_blank\\\"\u003e如何为你的业务找到合适的批发供应商\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🧾 免费工具：购货单模板（英文）\u003c/p\u003e\\n\u003cp\u003e仅仅4步，填写公司和购买信息，即可自动生成专业的购货单，供你下载和打印。\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/tools/purchase-order-template\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e尝试购货单模板\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e\u003cstrong\u003e5. 研究货运策略\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e对于小企业主来说，发货通常是创业过程中最具挑战性的问题之一。幸运的是，简化这一任务的工具在不断完善。Shopify等电商平台整合了各种费率，助你做出明智的货运决策。应用集成可以解决特定的运输问题，或助你更轻松地管理库存。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e设置运输和履行\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在决定企业的运输策略时，你首先需要决定如何处理\u003ca href=\\\"/blog/order-fulfillment\\\" target=\\\"_blank\\\"\u003e订单履行\u003c/a\u003e。对于许多新企业主来说，这意味着要亲自逐一包装和运送订单。除非你选择的是代发货或按需打印业务模式，否则，在创业初期自己管理订单履行有助于你更好地全面了解业务。\u003c/p\u003e\\n\u003cp\u003e随着业务的发展，你可能会决定将\u003ca href=\\\"/zh/blog/shipping-and-fulfillment\\\" target=\\\"_blank\\\"\u003e发货和履行\u003c/a\u003e外包给第三方物流（3PL）公司。研究不同的\u003ca href=\\\"/blog/fulfillment-services\\\" target=\\\"_blank\\\"\u003e履约服务\u003c/a\u003e，看看哪种适合你不断成长的业务。\u003c/p\u003e\\n\u003cp\u003e运费通常是影响客户是否购买的一个因素。你可决定提供免费送货服务，并将该成本计入零售价格；如果你要转嫁成本，则应采取措施尽可能降低成本。\u003c/p\u003e\\n\u003cp\u003e有以下几种降低运费的方法：\u003c/p\u003e\\n\u003cp\u003e✅ 减少包裹重量（例如，在适用的情况下，使用聚酯邮袋代替纸板）\u003c/p\u003e\\n\u003cp\u003e✅ 为产品选择合适尺寸的包装\u003c/p\u003e\\n\u003cp\u003e✅ 尽可能使用统一运费\u003c/p\u003e\\n\u003cp\u003e✅ 通过Shopify发货（Shopify Shipping）来降低运输成本\u003c/p\u003e\\n\u003cp\u003e✅ 了解费率变化，以便做出相应调整\u003c/p\u003e\\n\u003cp\u003e✅ 为本地客户提供本地送货或取货服务\u003c/p\u003e\\n\u003cp\u003e💡 \u003cstrong\u003e提示：\u003c/strong\u003e 利用免费工具和模板创建\u003ca href=\\\"/blog/shipping-policy\\\" target=\\\"_blank\\\"\u003e货运政策\u003c/a\u003e、生成\u003ca href=\\\"/zh/tools/shipping-label-template\\\" target=\\\"_blank\\\"\u003e发货标签\u003c/a\u003e，并填写\u003ca href=\\\"/tools/bill-of-lading\\\" target=\\\"_blank\\\"\u003e提货单\u003c/a\u003e。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍕 成功故事：披萨的邮寄旅程\u003c/p\u003e\\n\u003cp\u003e在这期的Shopify大师专栏中，创业者汤姆·艾略特（Thom Elliot）和詹姆斯·艾略特（James Elliot）讲述他们如何经过不断试错的过程（还有“爆炸的面团”），终于为他们的披萨套盒找到了合适的发货策略。👉\u003cstrong\u003e听听\u003c/strong\u003e\u003ca href=\\\"/blog/pizza-pilgrims-pivot\\\" target=\\\"_blank\\\"\u003e他们的故事\u003c/a\u003e（英文）。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e了解国际航运\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e如果你计划进行国际运输，请记住，还需要几个步骤。首先，确保你的产品在运输目的地国家是合法的，必须遵守当地的标签和包装要求，并且了解如何完成海关报关工作。\u003c/p\u003e\\n\u003cp\u003e关税和税款通常是在包裹到达时，客户所承担的责任。你可以选择在结账时提前收取这些费用，使其透明化。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e管理库存\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你使用履约服务、代发货，或按需打印业务模式，\u003ca href=\\\"/retail/inventory-management\\\" target=\\\"_blank\\\"\u003e库存管理\u003c/a\u003e通常完全由他们这些合作伙伴处理。否则，井然有序地管理库存可确保你做出明智的决定，安排生产，重新订购库存，以免客户失望。\u003c/p\u003e\\n\u003cp\u003e以下是\u003ca href=\\\"https://apps.shopify.com/?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=12206421\u0026amp;utm_campaign=bestapps\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify应用商店\u003c/a\u003e里一些评分最高的库存应用。这些应用与你的电商商店集成，自动化生成任务，并发送低库存通知。\u003c/p\u003e\\n\u003cp\u003e👀 预测：\u003ca href=\\\"https://apps.shopify.com/cartbite?surface_detail=fulfillment-managing-inventory-inventory-forecasting\u0026amp;surface_inter_position=2\u0026amp;surface_intra_position=1\u0026amp;surface_type=subcategory\\\"\u003eKB Back In Stock\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e⏩ 优化：\u003ca href=\\\"https://apps.shopify.com/trunk\\\"\u003eTrunk - Stock Sync \u0026amp; Bundling\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e✉️ 追踪：\u003ca href=\\\"https://apps.shopify.com/back-in-stock-notifications\\\"\u003eNotify Me! Back in Stock Alert\u003c/a\u003e（支持中文界面）\u003c/p\u003e\\n\u003cp\u003e🤝 同步：\u003ca href=\\\"https://apps.shopify.com/stock-sync?surface_detail=fulfillment-managing-inventory-inventory-sync\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=5\u0026amp;surface_type=category\\\"\u003esynX: Stock Sync\u003c/a\u003e（支持中文界面）\u003c/p\u003e\\n\u003cp\u003e🚰 补给：\u003ca href=\\\"https://apps.shopify.com/supliful\\\"\u003eSUPLIFUL\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🔔 库存提醒：\u003ca href=\\\"https://apps.shopify.com/ordersify-product-alerts\\\"\u003eOrdersify: Restocked Alerts\u003c/a\u003e （支持中文界面）\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e找到你的社区\u003c/p\u003e\\n\u003cp\u003eShopify社区拥有超过90万商家。进入社区，建立关系，分享学习经验，参与有意义的谈话。\u003c/p\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/networking-conversations-and-business-cards.jpg?v=1664300163\\\" alt=\\\"一男一女在户外阳台微笑交谈，交换名片\\\" style=\\\"float: none;\\\"\u003e\u003c/p\u003e\\n\u003ca href=\\\"https://community.shopify.com/\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e加入社区\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e6. 制定品牌策略和品牌定位\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e除了独特的产品或堪称典范的服务，你的品牌也是客户决定从你处购买的驱动力。品牌不仅仅是一个企业名称或logo。它是一套指导原则和设计规范，以此讲述你的故事、创造一致性并建立信任感。\u003ca href=\\\"/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003e品牌\u003c/a\u003e建设工作为你的品牌发展奠定基础，并在此基础上做出创造性决策。\u003c/p\u003e\\n\u003cp\u003e在\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e创建品牌\u003c/a\u003e时，确保考虑品牌的所有组成部分：\u003c/p\u003e\\n\u003cp\u003e✅ 基本要素（你是谁，你卖什么）\u003c/p\u003e\\n\u003cp\u003e✅ 你代表什么（宗旨宣言、品牌价值和品牌承诺）\u003c/p\u003e\\n\u003cp\u003e✅ 你\u003ca href=\\\"/blog/unique-selling-proposition\\\" target=\\\"_blank\\\"\u003e独特的销售主张\u003c/a\u003e（客户为什么要选择你而不是竞争对手）\u003c/p\u003e\\n\u003cp\u003e✅ 你的品牌故事（有时与你的个人故事相同）\u003c/p\u003e\\n\u003cp\u003e✅ 品牌声音（品牌传播中始终如一的语调和语言）\u003c/p\u003e\\n\u003cp\u003e✅ 品牌视觉识别（logo、风格指南和品牌名称）\u003c/p\u003e\\n\u003cp\u003e要制定\u003ca href=\\\"/blog/brand-strategy\\\" target=\\\"_blank\\\"\u003e品牌战略\u003c/a\u003e，先回答以下问题： 你希望顾客在与你的品牌互动时有什么感觉？什么对你来说最重要（比如回馈社会、优质的客户服务、公平的员工工资）？什么样的颜色和设计风格吸引你并代表你想要达到的氛围？这些问题的答案将有助于为接下来的品牌塑造工作提供参考。\u003c/p\u003e\\n\u003cp\u003e接着，对企业名称和\u003ca href=\\\"/zh/domains\\\" target=\\\"_blank\\\"\u003e域名\u003c/a\u003e进行头脑风暴。重要的是，你要对任何潜在的企业名称进行研究，查看它是否已被使用（因此可能会引起混淆或法律问题），以及是否有社交账号和域名。一旦确定了名称，就要通过建立社交资料和\u003ca href=\\\"/zh/blog/register-domain-name\\\" target=\\\"_blank\\\"\u003e注册域名\u003c/a\u003e来确保其安全性。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e如果你想不出一个能代表自己品牌的名称，可以试试这些免费的\u003ca href=\\\"/zh/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003e企业名称生成器\u003c/a\u003e和\u003ca href=\\\"/zh/tools/domain-name-generator\\\" target=\\\"_blank\\\"\u003e域名生成器\u003c/a\u003e工具。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e建立品牌声音和品牌故事\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e品牌声音是企业与客户和世界对话的方式。它包括语调、个性、品牌词汇和俚语。确定自己独特的品牌声音之所以非常重要，是因为它能：\u003c/p\u003e\\n\u003cp\u003e✨ 激发识别度\u003c/p\u003e\\n\u003cp\u003e👓 影响认知\u003c/p\u003e\\n\u003cp\u003e🤝 建立信任\u003c/p\u003e\\n\u003cp\u003e🔌 建立联系\u003c/p\u003e\\n\u003cp\u003e👨🏽‍🤝‍👨🏻 确保一致性（无论谁撰写品牌文案）\u003c/p\u003e\\n\u003cp\u003e创建一份风格指南，并坚持按此操作。明确规定品牌声音，包括“应做”和“不应做”的，（品牌视觉要求将售后详细介绍） 。例如“我们的品牌声音是自信的。我们的品牌声音不居高临下\\\"。这能确保在你雇佣或外包营销任务时，品牌声音保持一致。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍊成功故事：护肤用品创业者将其个人故事与品牌故事相融合\u003c/p\u003e\\n\u003cp\u003e夏洛特·周（Charlotte Cho）讲述她的个人故事和文化是如何在两个护肤品牌创建工作中起到关键作用的。以一名广受欢迎的美容博客主起步，她逐渐建立起自己的可信度，最终得以成功创业。\u003ca href=\\\"/blog/brand-storytelling\\\" target=\\\"_blank\\\"\u003e阅读故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e你的品牌声音会在你的”关于我们“页面，以及你网站的其他\u003ca href=\\\"https://www.shopify.com/blog/copywriting\\\"\u003e文案\u003c/a\u003e和营销活动中起到讲述品牌故事的作用。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e设计视觉识别系统 \u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你的视觉识别系统包括任何影响客户和公众如何看待你品牌的东西。这包括logo、网站上使用的字体、摄影和色彩选择。\u003c/p\u003e\\n\u003cp\u003e你\u003ca href=\\\"/blog/brand-guidelines\\\" target=\\\"_blank\\\"\u003e品牌指南\u003c/a\u003e或风格指南都应该包含这些设计决策和内容。如果你不是设计师，也可以通过一些免费工具和专业人士的建议来\u003ca href=\\\"/blog/how-to-diy-a-visual-brand\\\" target=\\\"_blank\\\"\u003eDIY你的视觉品牌\u003c/a\u003e，\u003ca href=\\\"/blog/how-to-design-logo\\\" target=\\\"_blank\\\"\u003e设计logo\u003c/a\u003e：\u003c/p\u003e\\n\u003cp\u003e✅ \u003cstrong\u003e保持简单。\u003c/strong\u003e简单的logo用途最广，从网站图标到告示牌广告，都能派上用场。\u003c/p\u003e\\n\u003cp\u003e✅ \u003cstrong\u003e创造不同版本。\u003c/strong\u003e文字标志和图标的不同变体版本可让你的logo适用于的不同地方。\u003c/p\u003e\\n\u003cp\u003e✅ \u003cstrong\u003e考虑语境。\u003c/strong\u003e如果在logo中使用可识别的符号或物体，应考虑这些符号在不同的环境和文化中意味着什么信息。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eDIY你的品牌标识\u003c/p\u003e\\n\u003cp\u003eShopify的logo制作器免费而易用。不需任何技能，即可使用各种美丽的模板制造出独一无二的logo。\u003c/p\u003e\\n\u003cp\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个平板屏幕上正为各社媒平台设计品牌Logo\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/hatchful-logo-maker.jpg?v=1664300203\\\"\u003e\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/zh/tools/logo-maker\\\" target=\\\"_blank\\\"\u003e马上创作你的logo\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e如果你正为DIY自己的视觉识别系统而大伤脑筋，向\u003ca href=\\\"/partners/directory\\\" target=\\\"_blank\\\"\u003eShopify专家\u003c/a\u003e（Shopify Expert）求助吧。你可得到可靠专业人士的帮助，为你打造品牌元素，比如logo，色谱和社交模板。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e让品牌栩栩如生\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e作为\u003ca href=\\\"/blog/branding-design\\\" target=\\\"_blank\\\"\u003e品牌设计\u003c/a\u003e的一部分，你将对摄影、印刷材料和包装等事宜做出决策，确保在每个客户接触点都能获得一致的体验。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e拍摄产品照片\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e对于依赖二维图片来讲述三维产品故事的\u003ca href=\\\"/blog/ecommerce-brands\\\" target=\\\"_blank\\\"\u003e电商品牌\u003c/a\u003e来说，摄影非常重要。摄影挑起了大梁，要呈现给观众亲身感受或试穿产品的想象。这就是为什么好的\u003ca href=\\\"/blog/ecommerce-photography\\\" target=\\\"_blank\\\"\u003e电商摄影\u003c/a\u003e可以增强买家信心，提高转化率。\u003c/p\u003e\\n\u003cp\u003e大多数企业都能从以下两种类型的图片获益：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e产品照片：\u003c/strong\u003e 这通常是产品本身的清晰细节照片，有时由模特展示，但几乎都是在纯净的背景下拍摄的。这些照片非常适合产品和系列的页面。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e生活方式照片：\u003c/strong\u003e 这些照片更具吸引力，能在环境或行动中展示产品。它们讲述了一个故事，启发客户想象在自己的生活中使用产品，或利用产品创造自己的风格。这些照片适用于网站首页、社交媒体账户和\u003ca href=\\\"/blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales\\\" target=\\\"_blank\\\"\u003e数字样册\u003c/a\u003e。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e通过为创业者提供免费图片资源的\u003ca href=\\\"https://burst.shopify.com/\\\"\u003eBurst\u003c/a\u003e，你可以看到第一张产品照片和第二张生活方式照片之间的区别：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"产品照片：蓝色背景，一只蓝色茶壶和两只蓝色茶杯\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/a-blue-kettle-and-tin-mug-against-a-blue-background.jpg?v=1726772046\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"生活方式照片：一只手拿着咖啡壶，正制作手冲咖啡\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/copper-kettle-pour-over-coffee.jpg?v=1726772103\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e如果你因为预算有限而决定走DIY摄影路线，那么你只需一套简单的照明套件和一部\u003ca href=\\\"/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\\\" target=\\\"_blank\\\"\u003e智能手机\u003c/a\u003e，仍然可以拍摄出专业的照片。\u003c/p\u003e\\n\u003cp\u003e📚 \u003cstrong\u003e阅读：\u003c/strong\u003e \u003ca href=\\\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" target=\\\"_blank\\\"\u003e完美产品摄影设置DIY指南\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003cp\u003e你的DIY照片可能需要稍加编辑，才能在网站上发布。你可使用在线免费或廉价的设计和照片编辑工具。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🛠️ 试试：\u003c/strong\u003e\u003ca href=\\\"/tools/image-resizer\\\" target=\\\"_blank\\\"\u003eShopify Image Resizer\u003c/a\u003e可为你的网站优化产品照片。\u003c/p\u003e\\n\u003cp\u003e在你可以安排拍摄之前，紧要关头之时，图片库照片是一个很好的解决方案，满足你的图片需求。你可以在各种\u003ca href=\\\"/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\\\" target=\\\"_blank\\\"\u003e在线图片库\u003c/a\u003e上寻找能捕捉品牌生活方式的图片，用于产品系列页面、主页或营销活动中。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e设计产品包装\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e你的视觉品牌标识还将出现在产品包装、运输材料和其他印刷营销资料（如包装插页）上。从线上最终与你的品牌互动，到之后收到订单，客户都应获得一致性的无缝体验。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🧁成功故事：为什么做好包装对品牌至关重要\u003c/p\u003e\\n\u003cp\u003ePastreez的两位创始人夫妇带着他们对传统法国甜点的热爱搬到美国，发开新市场。他们面临的挑战：包装必须保护娇嫩的点心，并代表他们的品牌，还要能成为独特的礼物。👉\u003ca href=\\\"/blog/pastreez-email-building\\\" target=\\\"_blank\\\"\u003e阅读他们的故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e💝 以下资源供你浏览，助你选择适合你业务的包装设计：（英文）\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/ecommerce-packaging\\\" target=\\\"_blank\\\"\u003e产品包装指南大全\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/sustainable-packaging-and-shipping-solutions\\\" target=\\\"_blank\\\"\u003e环保包装：6个可持续性包装点子\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e7. 创建网站\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e此时你已经锁定了某样产品，并全力投入于你的品牌。现在是将所有这些辛苦工作的成果放在网站上，展示给全世界的时候了。你必须挑选合适的\u003ca href=\\\"/zh/blog/best-ecommerce-website-builder\\\" target=\\\"_blank\\\"\u003e电商建站工具\u003c/a\u003e，权衡他们所提供的不同的功能、\u003ca href=\\\"/blog/ecommerce-website-cost\\\" target=\\\"_blank\\\"\u003e价格\u003c/a\u003e和易用程度。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🧰 仅需几分钟，即可搭建网站\u003c/p\u003e\\n\u003cp\u003e功能齐全、多种集成，轻松搭建令人炫目的网站。无需编程技能，随意拖曳板块，完成网站定制。\u003c/p\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-website-builder.png?v=1664300390\\\" alt=\\\"一个正在搭建的网站排版，显示几双球鞋\\\" style=\\\"float: none;\\\"\u003e\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/zh/website-builder\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eShopify建站工具\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e设计搭建电商网站\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e一旦你选定了一个平台，即可\u003ca href=\\\"/zh/blog/build-a-website\\\" target=\\\"_blank\\\"\u003e搭建网站\u003c/a\u003e，上传产品和品牌标识等。你可以考虑使用\u003ca href=\\\"https://apps.shopify.com/?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=12206421\u0026amp;utm_campaign=bestapps\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify应用商店\u003c/a\u003e里的各种应用加强你的网店功能。有很多\u003ca href=\\\"/zh/blog/free-shopify-apps\\\" target=\\\"_blank\\\"\u003e免费的Shopify应用\u003c/a\u003e，比如预约系统，自动退货系统等等。\u003c/p\u003e\\n\u003cp\u003e设计网站可以是有趣的过程。设计一个看上去专业的网站其实很简单，甚至不需设计技能。这是因为有很多工具和模板，你只要拖曳它们即可，不需编程技术。\u003c/p\u003e\\n\u003cp\u003e首先从模板开始。\u003ca href=\\\"https://themes.shopify.com/?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify模板商店\u003c/a\u003e有100多种模板适合各种品味和行业。对于预算有限的新手来说，也有一些\u003ca href=\\\"/zh/blog/shopify-theme\\\" target=\\\"_blank\\\"\u003e免费模板\u003c/a\u003e可供选择。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e不确定哪种模板适合你的业务？不如做一下我们的\u003ca href=\\\"/blog/website-template-quiz\\\" target=\\\"_blank\\\"\u003e测试\u003c/a\u003e，找出答案。\u003c/p\u003e\\n\u003cp\u003e根据你的品牌指南，你可以：\u003c/p\u003e\\n\u003cp\u003e🎨 根据你选定的字体和颜色，定制模板\u003c/p\u003e\\n\u003cp\u003e🎨 重新编排你的\u003ca href=\\\"/blog/homepage-design\\\" target=\\\"_blank\\\"\u003e主页\u003c/a\u003e排版，突出重点\u003c/p\u003e\\n\u003cp\u003e🎨 以适合网站发布的\u003ca href=\\\"/zh/blog/image-sizes\\\" target=\\\"_blank\\\"\u003e优化尺寸\u003c/a\u003e上传产品和生活方式图片\u003c/p\u003e\\n\u003cp\u003e🎨 在你的\u003ca href=\\\"/zh/blog/how-to-write-an-about-us-page\\\" target=\\\"_blank\\\"\u003e“关于我们”\u003c/a\u003e页面、\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e和\u003ca href=\\\"/zh/blog/landing-page-design\\\" target=\\\"_blank\\\"\u003e落地页\u003c/a\u003e上传内容。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e炫目模板，适合各行各业\u003c/p\u003e\\n\u003cp\u003e从100多种模板中挑选最合适你业务的，根据你的品牌进行定制，无缝衔接。\u003c/p\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-themes-store.jpg?v=1664300442\\\" alt=\\\"产品页面显示女式高跟鞋和手提袋\\\" style=\\\"float: none;\\\"\u003e\u003c/p\u003e\\n\u003ca href=\\\"https://themes.shopify.com/?locale=zh-CN\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e浏览模板\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e🆘需要帮助？浏览我们的免费课程，让零经验的小白也能设计网站。或者前往我们的Shopify专家网络，聘请一位专业人士。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e启动你的业务\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e尽管离你的业务全面开启还有一段距离，但你现在已经将网站上线，处于软起动状态了！这是相当关键的一步，你可以着重于测试网闸、收集顾客反馈，在你正式开张前做一些调整。\u003c/p\u003e\\n\u003cp\u003e🛑在你启动网站之前，是不是已经考虑周全了？存下这份\u003ca href=\\\"/blog/shopify-store-launch-checklist\\\" target=\\\"_blank\\\"\u003e电商清单\u003c/a\u003e15个要点，确保每一项都已打勾完成。\u003c/p\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e8. 注册公司\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e取决于你的业务所在国家或地区，你应该依法操办生产、营销和货运等事宜。\u003c/p\u003e\\n\u003cp\u003e首先你必须决定你的企业结构。有时候，你必须正式注册你的公司，你得向当地政府机构和有关部门确认这一点。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e决定企业结构\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e有几种类型的企业结构（或法律结构、企业实体）值得考虑，但在选择之前，了解每种结构的特点非常重要。例如，你知道有限责任公司（LLC）和独资企业的区别吗？C类公司适合你吗？\u003c/p\u003e\\n\u003cp\u003e如果你准备在美国设立公司，可查阅以下资源（英文），了解更多信息。有关公司的定义或许基本适用于全球各国或各地区，但你仍需仔细查看当地法规。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e有限责任公司（LLC）： \u003ca href=\\\"/blog/start-an-llc\\\" target=\\\"_blank\\\"\u003e如何创办有限责任公司\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e独资企业： \u003ca href=\\\"/blog/sole-proprietor\\\" target=\\\"_blank\\\"\u003e独资企业结构指南\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eC类公司： \u003ca href=\\\"/blog/what-is-a-c-corporation\\\" target=\\\"_blank\\\"\u003e如何组建和运营C类公司\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eB类公司： \u003ca href=\\\"/blog/what-is-b-corporation\\\" target=\\\"_blank\\\"\u003e如何申请B类公司认证\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eS类公司： \u003ca href=\\\"/blog/benefits-of-an-s-corp\\\" target=\\\"_blank\\\"\u003e什么是S类公司？了解其优势\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e有限责任合伙企业（LLP）：\u003ca href=\\\"/blog/limited-liability-partnership\\\" target=\\\"_blank\\\"\u003e有限责任合伙企业得4种好处\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e经营别称（DBA）： \u003ca href=\\\"/blog/what-is-doing-business-as-dba\\\" target=\\\"_blank\\\"\u003e什么是经营别称（DBA）？定义和指南\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e无论你选择独资经营还是与他人合伙经营，都必须清楚地列出企业所有权的细节。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e注册企业和税务登记\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在某些情况下，你可能不需要正式注册即可开展业务。例如，在加拿大和欧洲一些国家，收入低于一定门槛的小型企业无需正式注册，也无需征收和提交销售税。\u003c/p\u003e\\n\u003cp\u003e在美国，获得营业执照的要求因州而异，在某些情况下，你可能不需要营业执照。如果你确实需要营业执照，请在开始申请前确保具备以下条件：\u003c/p\u003e\\n\u003cp\u003e✅拥有者姓名和联系信息\u003c/p\u003e\\n\u003cp\u003e✅企业名称和联系信息\u003c/p\u003e\\n\u003cp\u003e✅你的雇主识别号 (EIN) 或同等信息\u003c/p\u003e\\n\u003cp\u003e✅所有必要的许可证\u003c/p\u003e\\n\u003cp\u003e✅所有必需的表格或文件\u003c/p\u003e\\n\u003cp\u003e✅提交这些文件的相关费用\u003c/p\u003e\\n\u003cp\u003e根据你的业务结构和规模，你可能还需要在税务局登记注册，以便收取并缴纳销售税。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e企业保险\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e当发生意外困难时，保护你自己、你的企业和员工非常重要。考虑一下所有可能导致业务停滞的情况，包括：自然灾害、员工健康问题、一批次品，甚至是诉讼。购买保险是最好的保障。\u003c/p\u003e\\n\u003cp\u003e有几种类型的\u003ca href=\\\"/blog/types-of-business-insurance\\\" target=\\\"_blank\\\"\u003e企业保险\u003c/a\u003e可以考虑。其中包括：企业财产保险、工人赔偿保险、职业责任保险、产品责任保险和业务中断保险等等。了解每种保险的特点，看是否适用于你。你可能还会对企业主保单（BOP）感兴趣，该保单将上述多种类型的保险捆绑在一起。\u003c/p\u003e\\n\u003cp\u003e🛑\u003cstrong\u003e注意：\u003c/strong\u003e根据企业结构的不同，在与企业有关的法律事务中，你可能需要或不需要承担个人责任（这通常由职业责任保险承保）。不过，在购买保险之前，请咨询专业人士，以确定个人责任保护对你是否必要。\u003c/p\u003e\\n\u003cp\u003e随着企业的发展，你可能还需要实施其他类型的保护措施：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e为员工提供医疗保险。公平、有竞争力的工资是吸引和留住人才的好方法。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/how-to-patent-name\\\" target=\\\"_blank\\\"\u003e注册商标或申请专利\u003c/a\u003e可以合法保护你的知识产权，如发明或企业名称。\u003c/li\u003e\\n\u003cli\u003e撰写并发布一套\u003ca href=\\\"/zh/tools/policy-generator/terms-and-conditions\\\" target=\\\"_blank\\\"\u003e服务条款和条件\u003c/a\u003e，向客户概述使用服务时的法律要求，以此来保护你的公司。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡 \u003cstrong\u003e提示：\u003c/strong\u003e 各国或地区就保险种类和条款各有不同，当地保险顾问或律师可帮助你确定\u003ca href=\\\"/blog/types-of-business-insurance\\\" target=\\\"_blank\\\"\u003e哪些类型的商业保险\u003c/a\u003e适合你的企业。\u003c/p\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e9. 管理财务\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e企业成功的关键通常可以归结为在正确的时间为正确的市场找到正确的产品。但保持成功取决于许多其他的幕后事情。如果你能很好地控制自己的财务状况，就能确保不超支，并在风向变化时有保障。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e开设企业银行账户\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e开立企业银行账户是重要的第一步。至少，它可以让你\u003ca href=\\\"/blog/separating-business-vs-personal-finances\\\" target=\\\"_blank\\\"\u003e将个人财务和企业财务分开\u003c/a\u003e。它还能让你与银行建立良好的关系，成为你财务成功的长期合作伙伴。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e跳过银行\u003c/p\u003e\\n\u003cp\u003e使用Shopify开支平衡账号（Shopify Balance），实现快速支付，轻松管理财务。\u003c/p\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-balance.jpg?v=1664300504\\\" alt=\\\"黄色背景下有shopify logo的两张卡，写有nomads字样\\\" style=\\\"float: none;\\\"\u003e\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/balance\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解更多\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e了解市场上的各种企业银行产品（如企业信用卡），以确定哪种适合你的需求。在为你的企业选择合适的银行时，考虑以下问题：\u003c/p\u003e\\n\u003cp\u003e💰这家银行对小型企业友好吗？\u003c/p\u003e\\n\u003cp\u003e💰该银行在市场上的声誉如何？\u003c/p\u003e\\n\u003cp\u003e💰 它是否为你的行业提供量身定制的解决方案和财务建议？\u003c/p\u003e\\n\u003cp\u003e💰该银行的收费结构如何？\u003c/p\u003e\\n\u003cp\u003e💰该银行的贷款程序是否简便？\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e管理你的企业财务\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你的商业计划书（本文第二步骤）应该包括财务计划。如果你已经写了，现在是时候执行了。如果还没有写，可参考以下资源开始动手。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e企业财务词汇表\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e在了解企业财务的过程中，你可能会遇到一些新术语。以下是一些\u003ca href=\\\"/blog/financial-statements\\\" target=\\\"_blank\\\"\u003e财务报表\u003c/a\u003e和概念的解释。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e资产负债表\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e资产负债表列出企业的资产、负债和股东权益。通过资产负债表，可快速了解企业在计入所有负债或债务以及股东收益后的价值。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e损益表\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e损益表（或叫收益表、利润和损失）通过计算收入减去支出，告诉你企业赚了多少钱。这些报表通常按月、季或年编写，具体视企业而定。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e现金流量表\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/cash-flow-statement\\\" target=\\\"_blank\\\"\u003e现金流量表\u003c/a\u003e（CFS）是一份总结特定时期现金进出交易的财务报表。该报表能让创始人详细了解公司的现金状况。\u003ca href=\\\"/blog/cash-flow-management\\\" target=\\\"_blank\\\"\u003e管理现金流\u003c/a\u003e对公司持续的财务健康至关重要。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e选择小型企业会计软件\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e许多企业主都使用简单的电子表格来管理他们的\u003ca href=\\\"/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\\\" target=\\\"_blank\\\"\u003e小企业会计\u003c/a\u003e，这种方法对于大多数刚起步的小企业来说完全没有问题。如果你需要更多功能和自动化，或者你的业务结构更复杂，市场上有几款\u003ca href=\\\"/blog/small-business-accounting-tools\\\" target=\\\"_blank\\\"\u003e小型企业会计工具\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e💡 \u003cstrong\u003e提示：\u003c/strong\u003e 专业会计师可帮助你了解企业会计的来龙去脉，包括对会计软件提供建议，并为报税做好准备。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e缴纳营业税\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e为纳税时间做好准备意味着全年都要管理财务，而不是在最后一刻才手忙脚乱。这是因为如果你的企业欠税，你不希望出现任何意外。确保了解营业税的截止日期，以及根据你的企业结构需要缴纳的税种。\u003c/p\u003e\\n\u003cp\u003e别忘了，作为小企业主，你可以\u003ca href=\\\"/blog/small-business-tax-deductions\\\" target=\\\"_blank\\\"\u003e抵扣\u003c/a\u003e多种类型的采购税款。比如以下清单提到的几种：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e运费\u003c/li\u003e\\n\u003cli\u003e工作空间租金和水电费\u003c/li\u003e\\n\u003cli\u003e专业服务（如会计）费用\u003c/li\u003e\\n\u003cli\u003e网站费用\u003c/li\u003e\\n\u003cli\u003e差旅费\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e在核销任何费用之前，可咨询你的会计师。不同行业和国家对业务费用的规定各不相同。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e征税\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e你的企业是否应该对网上购物收取销售税？答案并不简单。这取决于很多因素，包括你的经营地点、客户所在地、所销售的商品类型（有些产品不征税）以及你的收入。\u003c/p\u003e\\n\u003cp\u003e一旦确定应该征收销售税，你就需要申请销售税许可证（或税号、或EIN），在网店中设置税率，从符合条件的购物中收税，并在纳税时汇出这些税款。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 提示：\u003c/strong\u003e 将收取的税款存入一个单独的商业银行账户，这样在报税前不会被动用，也不会与收入混在一起。\u003c/p\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e11. 推广业务\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e推广被认为是对创业者来说最具挑战性的工作之一，却也是最花时间和费用的。经营一个成功的网站需要持续的推广，积极引流，将来访者们转化为买家。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制定推广计划\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e除了财务计划，你的商业计划书也应该包括大概的\u003ca href=\\\"/blog/marketing-plan\\\" target=\\\"_blank\\\"\u003e推广计划\u003c/a\u003e。推广计划就是你利用什么策略将产品推销至目标受众。这是一个帮助你制定目标和后备计划的路线图。\u003c/p\u003e\\n\u003cp\u003e💡提示：如果你的思路卡住了，可浏览这些\u003ca href=\\\"/blog/marketing-plan-examples\\\" target=\\\"_blank\\\"\u003e推广计划示例\u003c/a\u003e和\u003ca href=\\\"/blog/how-to-increase-website-traffic\\\" target=\\\"_blank\\\"\u003e提升网站流量\u003c/a\u003e的最佳主意，或可受到一些启发。\u003c/p\u003e\\n\u003cp\u003e现在来看一下各种推广计谋和渠道，为你的\u003ca href=\\\"/zh/blog/make-your-first-sale\\\" target=\\\"_blank\\\"\u003e第一单生意\u003c/a\u003e做好准备吧！\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e投资自然营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/organic-marketing\\\" target=\\\"_blank\\\"\u003e自然营销\u003c/a\u003e意味着不需要花钱的推广工作。随着社交媒体演算法的变化和更多竞争，自然有机生成的流量越来越难以提升。但是，仍然有一些聪明的办法可以用小预算吸引顾客。\u003c/p\u003e\\n\u003cp\u003e以下几个点子供参考：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e开启\u003ca href=\\\"/blog/shopify-pre-orders\\\" target=\\\"_blank\\\"\u003e预售订单\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\\\" target=\\\"_blank\\\"\u003e送出小礼物\u003c/a\u003e，以奖励社交媒体分享或关注\u003c/li\u003e\\n\u003cli\u003e送出\u003ca href=\\\"/blog/discounts-and-coupons\\\" target=\\\"_blank\\\"\u003e折扣码和打折券\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e主持盛大开幕活动，吸引人们到你的实体店\u003c/li\u003e\\n\u003cli\u003e进行内容营销（创作博客文章或视频）\u003c/li\u003e\\n\u003cli\u003e了解搜索引擎优化\u003c/li\u003e\\n\u003cli\u003e提供联盟计划\u003c/li\u003e\\n\u003cli\u003e积极参与社交团体\u003c/li\u003e\\n\u003cli\u003e更多\u003ca href=\\\"/zh/blog/how-to-promote-your-business\\\" target=\\\"_blank\\\"\u003e低成本和免费方法推广业务\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e以下章节将进一步详解这些点子。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e探索推广渠道\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/how-to-market-a-product\\\" target=\\\"_blank\\\"\u003e推广产品\u003c/a\u003e的渠道有好多个，但是哪个才是适合你的呢？最好的往往是你感觉舒服的那个，或者你已经知道你的目标受众花时间最多的那个。你可以分别测试不同渠道，花些时间和精力在上面，看哪个回报最好。\u003c/p\u003e\\n\u003cp\u003e了解以下几个推广渠道，分析哪个最适合你。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e电子邮件\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件营销\u003c/a\u003e可以成功地将潜在客户转化为客户，鼓励回头客，并激励忠实客户购买更多产品。这是一种很划算有效的营销工具，但与某些付费渠道相比，确实需要付出更多努力。扩大电子邮件列表，制作吸引人的内容，并以恰当的节奏发送是\u003ca href=\\\"https://www.shopify.com/zh/blog/create-a-newsletter\\\"\u003e电子邮件\u003c/a\u003e营销制胜的关键。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoogle（谷歌）\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e谷歌对你的潜在客户来说好比是个金矿，他们也许正在搜索你卖的东西。但是为了确保他们能找到你，你得出现在搜索结果之中。有几种办法可以做到，比如搜索引擎优化（SEO）和付费谷歌广告。\u003c/p\u003e\\n\u003cp\u003e搜索引擎优化（SEO）是一种自然营销策略，可提升你在搜索引擎中的网站排名。只要给谷歌发送“信号”，告诉它你的网站提供有价值的信息，符合搜索用户的\u003ca href=\\\"https://www.shopify.com/blog/search-intent\\\"\u003e搜索意图\u003c/a\u003e，那么你的网站排名就有可能更靠前。\u003c/p\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" target=\\\"_blank\\\"\u003eSEO优化终极指南：38个SEO优化技巧，助力网站流量稳步增长\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003eSEO营销是什么?如何进行SEO营销？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/google-ads-types\\\" target=\\\"_blank\\\"\u003e谷歌广告完整指南：19种广告类型及其投放指导\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eInstagram\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eInstagram是个视觉类的社交媒体平台，对有些品牌来说是很有效的营销工具。这个平台绝对值得你研究一下，无论是你打算用\u003ca href=\\\"https://www.shopify.com/zh/blog/instagram-ads\\\"\u003eInstagram广告\u003c/a\u003e向潜在顾客推销产品，还是打算以互动内容有机地扩大受众群，甚至就把它当成一个销售渠道。\u003c/p\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/instagram-marketing\\\" target=\\\"_blank\\\"\u003eInstagram 推广营销新手指南\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-instagram\\\" target=\\\"_blank\\\"\u003e7个切实可行的好主意，教你2024在Instagram上赚钱\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/14288561-how-to-build-a-massive-following-on-instagram\\\" target=\\\"_blank\\\"\u003eInstagram涨粉技巧大公开：17招妙计详解示例\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e你知道吗？\u003c/strong\u003e你可以直接使用\u003ca href=\\\"/blog/how-to-sell-on-instagram\\\" target=\\\"_blank\\\"\u003eInstagram购物功能\u003c/a\u003e向受众销售产品或服务。也记得看一下\u003ca href=\\\"https://www.linkpop.com/en\\\"\u003eLinkPop\u003c/a\u003e和\u003ca href=\\\"/zh/starter\\\" target=\\\"_blank\\\"\u003eShopify新手套餐\u003c/a\u003e，挖掘更多Instagram功能。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eFacebook\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eFacebook仍然是全世界最大的社交媒体平台，拥有290多亿用户。它也是众多企业用来和他们的社团互动的工具。企业也可投放付费的\u003ca href=\\\"/zh/blog/facebook-ads\\\" target=\\\"_blank\\\"\u003eFacebook广告\u003c/a\u003e，直接在上面销售。以下是Facebook营销的一些好处：\u003c/p\u003e\\n\u003cp\u003e✅了解你的目标受众\u003c/p\u003e\\n\u003cp\u003e✅内容形式多样化\u003c/p\u003e\\n\u003cp\u003e✅在你的用户活跃时张贴内容\u003c/p\u003e\\n\u003cp\u003e✅分享网红和用户生成的内容\u003c/p\u003e\\n\u003cp\u003e✅鼓励评论\u003c/p\u003e\\n\u003cp\u003e✅积极参与Facebook小组\u003c/p\u003e\\n\u003cp\u003e✅跟踪Facebook分析\u003c/p\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-facebook\\\" target=\\\"_blank\\\"\u003e如何在Facebook上赚钱：6种营利方式\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/facebook-marketing\\\" target=\\\"_blank\\\"\u003eFacebook营销教程：11个推广策略和诀窍助你生意兴隆\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/ad-library-facebook\\\" target=\\\"_blank\\\"\u003e善用Meta广告资料库，市场调研10种方法\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e你知道吗？\u003c/strong\u003e你可以直接在Facebook上无缝连接地向你的社交受众卖货。也可以浏览\u003ca href=\\\"https://apps.shopify.com/?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=12206421\u0026amp;utm_campaign=bestapps\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify应用\u003c/a\u003e，利用Facebook Messenger，使客户售后的交流更顺畅。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eTikTok（海外版抖音）\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e这是个相对比较新的平台，仍然有大把机会在上面做自然营销。要在这个平台上胜出，关键是时刻留意潮流动向，向你的目标受众提供与他们相关的吸睛内容。\u003c/p\u003e\\n\u003cp\u003e🔥 5个TikTok营销窍门：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e创造有价值的内容（你的受众要什么？）。\u003c/li\u003e\\n\u003cli\u003e内容具有针对性和亲和力。\u003c/li\u003e\\n\u003cli\u003e内容具有实质性，不做表面功夫。\u003c/li\u003e\\n\u003cli\u003e不要推销，而是打动观众。\u003c/li\u003e\\n\u003cli\u003e参与TikTok社区互动。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/tiktok-ads\\\" target=\\\"_blank\\\"\u003e海外版抖音广告新手指南：8步创建TikTok广告\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-go-viral-on-tiktok\\\" target=\\\"_blank\\\"\u003e想在TikTok上走红？15个小窍门\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-tiktok\\\" target=\\\"_blank\\\"\u003e海外版抖音盈利之道：7大技巧教你用TikTok赚钱\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e其他营销渠道\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e还有其他更多的平台适合你的业务做推广营销。Twitch在游戏玩家中受欢迎的平台，可能是电子产品业务的极佳推广渠道。而Pinterest主打DIY、手工和风格造型内容，如果你从事家装品牌业务，那可能是个营销的好地方。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eX：\u003ca href=\\\"/blog/twitter-marketing\\\" target=\\\"_blank\\\"\u003eX营销：新手指南\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eYouTube：\u003ca href=\\\"/zh/blog/how-to-make-money-on-youtube\\\" target=\\\"_blank\\\"\u003e如何在YouTube上赚钱: 7个简单策略\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eReddit： \u003ca href=\\\"/blog/how-to-use-reddit\\\" target=\\\"_blank\\\"\u003e如何利用Reddit开展业务\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eSnapchat：\u003ca href=\\\"/zh/blog/snapchat-ads\\\" target=\\\"_blank\\\"\u003eSnapchat广告指南：强化营销，汲取成功者的经验\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003ePinterest：\u003ca href=\\\"/zh/blog/pinterest-affiliate-marketing\\\" target=\\\"_blank\\\"\u003ePinterest联盟营销：如何在Pinterest上赚钱？\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eTwitch： \u003ca href=\\\"/zh/blog/how-to-make-money-on-twitch\\\" target=\\\"_blank\\\"\u003e如何在Twitch上赚钱\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e不论你使用那个营销渠道，你都要时不时发布强有力的“行动号召”（CTA），也就是招呼你平台上的受众直接前往你的网店或网站。参考\u003ca href=\\\"/blog/link-in-bio\\\" target=\\\"_blank\\\"\u003e如何善用社媒简介中的链接\u003c/a\u003e一文，达到为你网站引流的目的。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制定内容策略\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e内容创作无论是在你的网站上作为搜索引擎优化策略之一，还是在YouTube等其他平台上发布，都是增加流量、树立行业权威、为客户提供价值的好方法。\u003c/p\u003e\\n\u003cp\u003e🗒️ 内容营销模式有以下几种： \u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e博客等文字写作内容\u003c/li\u003e\\n\u003cli\u003e视频\u003c/li\u003e\\n\u003cli\u003e播客\u003c/li\u003e\\n\u003cli\u003e在线课程和教程\u003c/li\u003e\\n\u003cli\u003e社交媒体内容\u003c/li\u003e\\n\u003cli\u003e信息图表\u003c/li\u003e\\n\u003cli\u003e视觉内容\u003c/li\u003e\\n\u003cli\u003e电子书\u003c/li\u003e\\n\u003cli\u003ePDF和其他数码下载（模板、菜单、指南，免费字体等）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e你网站上的内容可以用来提升流量（通过SEO），你也可以通过注册才可阅读的方式来累计你的电子邮件列表。一些免费内容，比如短教程或菜单等，可以作为给潜在顾客的一点甜头，促使他们更有信心购买你的收费内容，比如一整本菜谱书或者整套课程。\u003c/p\u003e\\n\u003cp\u003e潜在顾客也可以在其他平台，比如YouTube上自然地发现你的业务。在YouTube上发布内容是另一种让自己出现在搜索结果中的方法，同时易于建立一个网上社区。\u003c/p\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/ecommerce-blog-post-templates\\\" target=\\\"_blank\\\"\u003e4个为商店引流的电商博客模板\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/video-marketing\\\" target=\\\"_blank\\\"\u003e视频营销指南：如何制作成功的海外营销视频？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/best-free-video-editing-software\\\" target=\\\"_blank\\\"\u003e15款免费好用的视频编辑软件推荐，让你秒变剪辑达人\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/how-to-create-an-online-course\\\" target=\\\"_blank\\\"\u003e10步创建线上课程\u003c/a\u003e （英文）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/free-content-marketing-creation-tools\\\" target=\\\"_blank\\\"\u003e在线业务的最佳内容创作工具\u003c/a\u003e （英文）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍜成功故事：一个纯素厨师如何在YouTube上创业\u003c/p\u003e\\n\u003cp\u003e威尔·杨（Wil Yeung）涉猎广泛：从做小提琴代发货到开发自己的消费品。这位连续创业者和自学成才的厨师通过YouTube内容策略建立了自己的最新事业——出售自己的食谱纸质书、电子书和在线课程。👉阅读\u003ca href=\\\"/blog/wil-yeung\\\" target=\\\"_blank\\\"\u003e威尔的故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e了解转化率优化\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/120261189-conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003e转化率优化\u003c/a\u003e（CRO）是一套提高网站转化率（流量中产生购买的百分比）的营销策略。通过设计抉择、效率改进和测试，有效的CRO可以鼓励更多访客采取行动。\u003c/p\u003e\\n\u003cp\u003e有以下几种提高网站转化率的方法：\u003c/p\u003e\\n\u003cp\u003e✅ 简化用户体验\u003c/p\u003e\\n\u003cp\u003e✅ 添加推荐\u003c/p\u003e\\n\u003cp\u003e✅ 使用高质量图片\u003c/p\u003e\\n\u003cp\u003e✅ 优化\u003ca href=\\\"/zh/blog/thank-your-customers\\\" target=\\\"_blank\\\"\u003e感谢邮件\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e✅ 提供免费送货服务\u003c/p\u003e\\n\u003cp\u003e✅ 优化页面加载时间\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e进行推广分析\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在不了解\u003ca href=\\\"/blog/basic-ecommerce-metrics\\\" target=\\\"_blank\\\"\u003e电商指标\u003c/a\u003e的情况下投放广告，很可能会浪费金钱和时间。你应该花时间学习分析工具，了解相关术语。如此你将准确了解营销支出和绩效，从而加倍努力，改进行之有效的方法，停止无用功。\u003c/p\u003e\\n\u003cp\u003e社交平台通常都有内置的分析工具界面，可以帮助你跟踪内容和营销活动的效果。你也可以在电商平台的内置报告中或通过\u003ca href=\\\"/zh/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\\\" target=\\\"_blank\\\"\u003e谷歌分析\u003c/a\u003e（Google Analytics）等工具找到网站的\u003ca href=\\\"/blog/marketing-analytics\\\" target=\\\"_blank\\\"\u003e营销分析\u003c/a\u003e。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e建立一个社区\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e社区是小众市场品牌的关键。获得成熟社区的认可，或创建一个新的社区，都需要你持之以恒的真挚努力，再加上个性化风格。\u003c/p\u003e\\n\u003cp\u003e不论你的目标受众是乳腺癌患者，原住民社区，还是变装皇后，都需要深度了解你所针对的社区。你需要倾听、参与，征集反馈。\u003c/p\u003e\\n\u003cp\u003e许多新品牌选择从他们已经参与的熟悉社区出发发展业务。由此，他们非常熟悉顾客的需求和市场缺口。如果你还不是你所想针对的社区一员，你得自省，自己是否是这一团体的最佳人选。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍬成功故事：社区是这个棉花糖品牌扩展的基石\u003c/p\u003e\\n\u003cp\u003e当XO棉花糖（XO Marshmallow）的创始人们把他们的业务从农贸市场搬到线上时，他们将亲身体验也一起搬了过去。他们强大的社交团体为他们赢得了宝贵的反馈，通过口口相传的好评，他们得以成功开启新业务。👉阅读\u003ca href=\\\"/blog/xo-marshmallow\\\" target=\\\"_blank\\\"\u003e他们的故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e一旦你建立了一个社区，维护它就显得尤为重要。社区管理涉及到在公共空间发展与受众的关系。有效的社区管理包括四个部分：\u003c/p\u003e\\n\u003cp\u003e👀 \u003cstrong\u003e监控：\u003c/strong\u003e跟踪与你品牌相关的对话\u003c/p\u003e\\n\u003cp\u003e💬 \u003cstrong\u003e参与：\u003c/strong\u003e主动与客户、潜在客户和网红互动\u003c/p\u003e\\n\u003cp\u003e🚔 \u003cstrong\u003e管理：\u003c/strong\u003e删除无附加价值或违反你品牌或平台条款的评论和对话\u003c/p\u003e\\n\u003cp\u003e📐 \u003cstrong\u003e衡量：\u003c/strong\u003e分析人们对你品牌的看法，获取真实、未经过滤的反馈意见\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e客户服务促进营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/customer-service\\\" target=\\\"_blank\\\"\u003e客户服务\u003c/a\u003e是日常业务运营的一部分，有助于让客户满意，同时也是一种营销工具。优质的客户服务会激发人们的口碑推荐——人们愿意分享积极的经历。你还可以调整典型的客户服务沟通方式，告知客户即将推出的促销活动或新产品，并在此过程中促进未来的销售。\u003c/p\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e11. 扩展业务\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e现在，你的小企业应该犹如一台运转良好的机器。产品照片已经到位，而你正在建立在线社区，也已经掌握了履行流程，希望能定期进行销售。\u003c/p\u003e\\n\u003cp\u003e这些成就真值得庆祝！如果你已经做到了这一步，就已经成功地将一个想法变成了一个活生生的小企业。那么下一步该怎么做呢？你可能决定继续做小生意，致力于与忠实客户群建立关系，独自管理一切。但也许你已经做好准备，向更远大目标进发。\u003c/p\u003e\\n\u003cp\u003e以下介绍的时企业成长的下一步，其中包括寻求额外资金，以及雇佣和管理员工。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e监控和调整\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在扩大规模之前，必须通过多种途径评估业务的健康状况。评估结果将增强你扩大业务规模的信心，并告知你如何扩大规模。以下是评估需要采取的一些步骤：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e检查您的关键绩效指标（KPI）。\u003c/strong\u003e在创业之初，你就设定了关键绩效指标（KPIs），用于衡量在实现业务目标方面的表现。设定这些指标很重要，但跟踪这些指标更为重要。你的业绩如何？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e获取客户反馈。\u003c/strong\u003e你的忠实客户是你企业的利益相关者，就像投资者一样--他们在用自己的钱为你下注。通过调查或分析客户支持所收集的信息，把握客户情绪。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e进行业务回顾。\u003c/strong\u003e你可以随时对业务进行全盘审视，也可以设定季度或年度回顾。评估你的财务状况、目标进展以及市场地位。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4 id=\\\"fund2\\\"\u003e\u003cstrong\u003e融资2.0\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你可能已经通过个人投资和自力更生开始创业，但如果你的计划规模更大，可能需要寻求商业资金。额外的资金可助你开设实体店、雇佣员工或开发新产品。\u003c/p\u003e\\n\u003cp\u003e在融资前，你需要准备好以下几点：\u003c/p\u003e\\n\u003cp\u003e✅ 更新你的商业计划，提出你的发展愿景\u003c/p\u003e\\n\u003cp\u003e✅ 收集财务报表\u003c/p\u003e\\n\u003cp\u003e✅ 撰写并练习\u003ca href=\\\"/blog/elevator-pitch\\\" target=\\\"_blank\\\"\u003e“电梯演讲”\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e✅ 寻找一位\u003ca href=\\\"/blog/how-to-find-a-mentor\\\" target=\\\"_blank\\\"\u003e创业导师\u003c/a\u003e，帮助你准备演讲，完善你的商业计划书\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp style=\\\"text-align: left;\\\" class=\\\"heading--4\\\"\u003e融资助你发展业务\u003c/p\u003e\\n\u003cp style=\\\"text-align: left;\\\"\u003e告别冗长的申请表格纸张，快速获得资金，助你的企业蓬勃发展。只需点击几下，即可从你的界面进入Shopify资金（Shopify Capital）。\u003c/p\u003e\\n\u003cp\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Shopify capital\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-capital_7eb2fa8a-2d99-459d-8f5f-e77ba8ff5ab3.jpg?v=1664300057\\\"\u003e\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.shopify.com/capital\\\" target=\\\"_blank\\\"\u003e获得资助\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e有几种为你的企业增长融资的方法，其中包括：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e商业贷款\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e小型企业贷款有多种来源，包括主要银行、信用社和其他贷款机构。重要的是要查看每种渠道的可选方案，以决定哪种贷款最适合你的企业。你可以请财务顾问帮你做出明智的决定。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💵 免费工具：商业贷款计算器 \u003c/p\u003e\\n\u003cp\u003e使用该工具计算你的贷款成本，包括总利息和月付款额，以及还款所需时间。\u003c/p\u003e\\n\u003ca href=\\\"https://www.shopify.com/tools/business-loan-calculator\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e试用商业贷款计算器\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e商业资助\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e许多类型的组织都提供小企业补助金。这些组织资助小企业，是为了弘扬其组织宗旨，为特定社区增加价值。鉴于此，，每笔资助的标准差异很大。\u003c/p\u003e\\n\u003cp\u003e小企业资助赠款不是贷款，你不必偿还资金。但你可能需要满足一些其他形式的期望值。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e众筹\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/equity-crowdfunding\\\" target=\\\"_blank\\\"\u003e众筹\u003c/a\u003e通常是指通过群众集资的私人推广活动，可以是在企业运营、新产品发布，或者某个企业重要里程碑到来之前。总之，它为企业筹集资金，而这些资金来自普通民众。他们不需要得到回报，但品牌通常会提供产品、会员或赠品等激励措施。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e壮大团队\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e为了实现企业的长期发展目标，你不可能永远身兼多职。随着业务的发展，你应专注于自己最喜欢的，以及最适合自己技能的工作。至于其他方面的工作，可以委托他人。有三种主要方法可以让你摆脱一些任务。\u003c/p\u003e\\n\u003cp\u003e首先，你可使用\u003ca href=\\\"/blog/business-bots-roundup\\\" target=\\\"_blank\\\"\u003e机器人\u003c/a\u003e应用来实现流程自动化。这些应用可以完成从发送客户通信到生成财务报告的所有工作，让你可以做更多的事情。\u003c/p\u003e\\n\u003cp\u003e但很快，你就可能需要人工帮助，尤其是当你需要卸载人工任务或雇佣员工做客服工作时。即使你的品牌指南中可能没有任何关于招聘的理念，那它仍然可作为一个很好的样本，帮助你确认新员工需要具备哪些素质。\u003c/p\u003e\\n\u003cp\u003e如果你还没准备好建立薪资体系或管理员工，外包是另一种在分身无术的情况下增加人力的方法。自由职业者、\u003ca href=\\\"/blog/how-to-hire-virtual-assistant-services\\\" target=\\\"_blank\\\"\u003e虚拟助理\u003c/a\u003e和合同员工都是成长型企业的选择。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e销往国际市场\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e发展品牌的另一种方式是拓展其他市场。可能是在现有的销售市场中寻找新的受众，也可能是跨国销售。在一头扎进全球电商之前，一定要做好功课。每个国家都有一套特定的法规。在海外销售或开设网点或仓库之前，请咨询律师的意见。\u003c/p\u003e\\n\u003ch2\u003e开始创业，设计生活\u003c/h2\u003e\\n\u003cp\u003e你成功了！你已经坐在了老板的位置上，并且在通往下一个大目标的路上了。这一路走来，你汲取了知识，从错误中吸取教训，倾其所能帮助自己的企业达到最佳表现。而最令人兴奋的是，你以自己的激情建立了一种新的生活方式。享受这段旅程吧，并记住：一路上照顾好自己。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2\u003e创业起步常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e没有钱可以创业吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e可以，你没钱也可以创业！投资较低的副业，如代发货或按需打印业务。这是在工作同时也创业的简单方法。你可以在发展过程中自筹资金，也可以考虑小额商业贷款或众筹活动。利用你已有的技能，并善用免费工具。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e怎样仅凭一个想法就创业？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e一旦有了创业想法，你就已经完成了创业的最大一步。现在是将想法付诸行动的时候了。以下步骤可助你开始小本创业，亦或可创建一个帝国。\u003c/p\u003e\\n\u003cli\u003e研究你的想法、产品、市场和受众\u003c/li\u003e\\n\u003cli\u003e计算启动成本\u003c/li\u003e\\n\u003cli\u003e寻找产品、供应商或原材料\u003c/li\u003e\\n\u003cli\u003e制定运输策略\u003c/li\u003e\\n\u003cli\u003e制定品牌战略和品牌识别（选择企业名称、设计logo等）\u003c/li\u003e\\n\u003cli\u003e搭建并启动网站\u003c/li\u003e\\n\u003cli\u003e决定企业结构，并在政府和税务局注册企业（领取营业执照）\u003c/li\u003e\\n\u003cli\u003e购买保险\u003c/li\u003e\\n\u003cli\u003e管理你的资金\u003c/li\u003e\\n\u003cli\u003e推广你的企业（建立社交媒体账户、编写营销计划等）\u003c/li\u003e\\n\u003cli\u003e扩大业务规模\u003c/li\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e应该什么时候创业？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e创业永远没有 “正确 ”的时间。你应该在有时间、精力和资金的情况下开始创业。在你还在工作的时候创业是一种低风险的方式，在向全职创业跃进之前先试水。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创业需要什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e创业需要以下这些：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e一个创业想法\u003c/li\u003e\\n\u003cli\u003e启动资金（个人储蓄、贷款或其他资本）\u003c/li\u003e\\n\u003cli\u003e为你的想法找到一个可行的市场或受众\u003c/li\u003e\\n\u003cli\u003e接触和销售该市场的方法（如网上商店）\u003c/li\u003e\\n\u003cli\u003e白手起家的激情和决心\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e最佳的创业方式是什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e最佳的创业方式就是大胆尝试。很多没有经验、启动预算低的人也可以创业。\u003c/p\u003e\\n\u003cp\u003e最成功的小企业是那些在正确的时间将正确的产品与正确的客户相匹配的企业。这些企业的创始人了解他们的市场，并建立了一个引人注目的品牌来适应市场。只要你努力评估你的想法是否可行，你就能在任何行业、以任何商业模式取得成功。在开始创业之前，先确定 “成功 ”对你意味着什么，并根据这一目标制定你的商业计划。\u003c/p\u003e\\n\u003cp\u003e在你推出一个基本想法后，便可以随时根据业务规模的扩大进行调整。关注客户反馈和市场趋势。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\",\"excerpt\",\"不论你已想到一个绝妙的产品创意，还是正在按部就班地规划未来创业，本文都能给你提供灵感，教你如何从筹划阶段到卖出第一单，助你创业起步。\",\"excerptHtml\",\"\u003cdiv style=\\\"text-align: left;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个人背着双肩包拿着小红旗翻山越岭走向远处的城堡和太阳，象征创业起步\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_db1c6056-6dfc-4b2c-9aa2-270e04e61482.png?v=1619444509\u0026amp;originalWidth=1848\u0026amp;originalHeight=782\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e\u003cspan style=\\\"font-weight: 400;\\\" data-mce-style=\\\"font-weight: 400;\\\" data-mce-fragment=\\\"1\\\"\u003e\u003c/span\u003e\u003cspan style=\\\"font-weight: 400;\\\" data-mce-style=\\\"font-weight: 400;\\\" data-mce-fragment=\\\"1\\\"\u003e不论你已想到一个绝妙的产品创意，还是正在按部就班地规划未来创业，本文都能给你提供灵感，教你如何从筹划阶段到卖出第一单，助你创业起步。\u003c/span\u003e\u003c/p\u003e\",\"seo\",{\"_1959\":1994,\"_342\":1995,\"_1803\":1989},\"SEO\",\"新手创业怎么起步？11个步骤详解助你白手起家 - Shopify 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是什么？官方科普贴带你了解独立站明星之选\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"introduction-to-shopify\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/what_is_shopify.png?format=webp\u0026v=1648642962\u0026width=1024\\\",\\\"imageAltText\\\":\\\"shopify是什么\\\",\\\"modifiedAt\\\":\\\"2022-03-31\\\"},{\\\"title\\\":\\\"速卖通是什么？最新最全速卖通简介与入驻指南！\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"the-definitive-guide-to-dropshipping-with-aliexpress\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/WechatIMG58.jpg?v=1623748421\u0026width=1024\\\",\\\"imageAltText\\\":\\\"速卖通\\\",\\\"modifiedAt\\\":\\\"2021-06-18\\\"},{\\\"title\\\":\\\"商业计划书范本：创建项目计划的实用框架\\\",\\\"tags\\\":[\\\"新手上路\\\"],\\\"handle\\\":\\\"business-plan-template\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/Business_plan.png?format=webp\u0026v=1637909358\u0026width=1024\\\",\\\"imageAltText\\\":\\\"商业计划书\\\",\\\"modifiedAt\\\":\\\"2021-11-26\\\"},{\\\"title\\\":\\\"虚拟产品销售指南：12 种适合在 Shopify 上销售的非实物产品\\\",\\\"tags\\\":[\\\" 新手上路\\\"],\\\"handle\\\":\\\"12-things-to-sell-on-shopify-other-than-products\\\",\\\"imageUrl\\\":\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\\\",\\\"imageAltText\\\":\\\"虚拟产品\\\",\\\"modifiedAt\\\":\\\"2022-03-01\\\"}]\",\"popular_blog_post_json\",\"imageUrl\",\"imageAltText\",\"imageClass\",\"modifiedAt\",\"2024年9月15日\",\"modifiedAtRaw\",\"metaDescription\",\"\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003c/div\u003e\\n\u003ch2 id=\\\"steps\\\"\u003e创业起步的11个步骤\u003c/h2\u003e\\n\u003col\u003e\\n\u003cli\u003e\u003ca href=\\\"#1\\\"\u003e搜寻创业点子\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#2\\\"\u003e调研产品和受众\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#3\\\"\u003e计算创业成本\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#4\\\"\u003e决定产品来源\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#5\\\"\u003e研究货运策略\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#6\\\"\u003e制定品牌策略和品牌定位\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#7\\\"\u003e创建网站\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#8\\\"\u003e注册公司\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#9\\\"\u003e管理财务\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#10\\\"\u003e推广业务\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"#11\\\"\u003e扩展业务\u003c/a\u003e\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003col\u003e\u003c/ol\u003e\\n\u003ch3 id=\\\"1\\\"\u003e\u003cstrong\u003e1. 搜寻创业点子\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e一切都始于一个想法。要缩小这个想法的范围，你得想清楚你想做什么样的业务，想要什么样的生活方式。你想卖现成的产品，以此作为轻松副业？还是想竭尽全力创造发明，以改变世界？你的社交媒体受众群是你开启个人品牌周边产品的完美市场吗？试着充实你的想法，看自己对此的投入程度。你可以使用这些\u003ca href=\\\"/zh/blog/business-plan-template\\\" target=\\\"_blank\\\"\u003e商业计划模板\u003c/a\u003e来帮助你理清思路。\u003c/p\u003e\\n\u003cp\u003e如果你思路卡住了，看看这些低投入的\u003ca href=\\\"/zh/blog/low-investment-business-ideas\\\" target=\\\"_blank\\\"\u003e小本创业点子\u003c/a\u003e，\u003ca href=\\\"/zh/blog/online-business-ideas\\\" target=\\\"_blank\\\"\u003e在线业务创意\u003c/a\u003e，以及\u003ca href=\\\"/zh/blog/business-opportunities\\\" target=\\\"_blank\\\"\u003e优质赚钱商机\u003c/a\u003e，或能给你些许灵感。而接下来，你要决定如何将创业点子付诸于现实：是自己做，投入生产，还是零售？\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e百万生意点子 始于足下\u003c/p\u003e\\n\u003cp\u003eShopify免费课程，教你从零开始学习创建线上业务，从第一天起步到第一笔销售。你将逐步开发好卖的产品，设立品牌，制定推广策略，等等。\u003c/p\u003e\\n\u003ca href=\\\"/first-sale?utm_campaign=First_Day_to_First_Sale\u0026amp;utm_source=blog\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解更多\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e开发你自己的产品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你可能想自己动手制作产品，或与生产商、按需打印公司，或贴牌定制公司合作开发产品。\u003c/p\u003e\u003cdiv id=\\\"text-cta\\\" class=\\\"hidden lg:block\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e🦘想直接售卖现成的产品？直接跳到\u003ca href=\\\"#existing\\\"\u003e售卖现成产品\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e制作或生产产品\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e以下文章提供一些独特的创业点子，你可以自己制作，或通过生产商生产这些产品：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/home-business\\\" target=\\\"_blank\\\"\u003e盘点40个在家创业的金点子，告别出门打工！\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/things-to-make-and-sell\\\" target=\\\"_blank\\\"\u003eDIY 业务：可亲手制作并在线销售的14种产品\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/product-ideas\\\" target=\\\"_blank\\\"\u003e如何找到新产品创意？16种方法帮你开阔思路\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/digital-products\\\" target=\\\"_blank\\\"\u003e什么是数字产品？如何在线销售10种热卖的数字产品\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/12-things-to-sell-on-shopify-other-than-products\\\" target=\\\"_blank\\\"\u003eShopify开店卖什么？13种全球购创意商品\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍝成功故事：84岁老奶奶传授烹饪技艺\u003c/p\u003e\\n\u003cp\u003e诺娜·奈莉纳（Nonna Nerina）在她所在的意大利小村庄里传授线上烹饪经验。听听她孙女分享奶奶如何开展成功的线上服务业务。 👉\u003cstrong\u003e点击阅读\u003c/strong\u003e\u003ca href=\\\"/blog/nonna-live\\\" target=\\\"_blank\\\"\u003e诺娜的故事\u003c/a\u003e（英文）。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e按需打印业务\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/print-on-demand\\\" target=\\\"_blank\\\"\u003e按需打印业务\u003c/a\u003e是指和别家公司合作，他们将你的设计制作成商品，比如T恤、首饰或马克杯等，并直接运送到你的顾客手中。这是一种快速低成本投资业务。你可以研究一下这些\u003ca href=\\\"/blog/print-on-demand-companies\\\" target=\\\"_blank\\\"\u003e按需打印公司\u003c/a\u003e，是否合适于你的业务想法。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e贴牌定制（或白牌）业务\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e如果你没有具体想法，也没有生产经验，\u003ca href=\\\"/zh/blog/private-label\\\" target=\\\"_blank\\\"\u003e贴牌定制\u003c/a\u003e或白牌业务能让你和有经验的生产商合作。他们可以将普通产品按你的品牌要求进行定制。你可以参考这些贴牌定制和\u003ca href=\\\"/blog/white-label-products\\\" target=\\\"_blank\\\"\u003e白牌产品\u003c/a\u003e的点子，从健身器材到化妆品，应有尽有。\u003c/p\u003e\\n\u003cp id=\\\"existing\\\"\u003e\u003cstrong\u003e售卖现成产品\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e如果你想快速起步，售卖现成产品是个好选择。你可以选择代发货，或者精心策划并零售其他品牌的产品。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003cstrong\u003e代发货业务\u003c/strong\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/what-is-dropshipping\\\" target=\\\"_blank\\\"\u003e代发货\u003c/a\u003e是一种在你自己网店售卖现成产品，却不用管理库存或货运的生意模式。你顾客下的单子将由其他商贩或生产商负责打理，你都不用管。你可以先\u003ca href=\\\"/zh/blog/best-dropshipping-products\\\" target=\\\"_blank\\\"\u003e寻找代发货产品\u003c/a\u003e和代发货合作伙伴，然后\u003ca href=\\\"/zh/blog/how-to-start-dropshipping\\\" target=\\\"_blank\\\"\u003e开始代发货业务\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e你也可以做白牌产品代发货，同时享受品牌产品和低成本商业模式的好处。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003cstrong\u003e精心策划或零售业务\u003c/strong\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e另一种不需自己产品的业务是通过精心策划和零售。有些生活方式和时尚品牌会从一些商贩和设计师处先收购产品，然后精心策划系列。你可以浏览\u003ca href=\\\"/blog/wholesale-marketplace\\\" target=\\\"_blank\\\"\u003e批发市场\u003c/a\u003e，搜寻想合作的品牌。流行的零售业务有古董、收藏或\u003ca href=\\\"/blog/211022217-sell-vintage-clothing-online\\\" target=\\\"_blank\\\"\u003e复古服装\u003c/a\u003e。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e开启副业\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你只是想浅尝创业的滋味呢？在你的全职工作之余，开启\u003ca href=\\\"/zh/blog/side-hustle\\\" target=\\\"_blank\\\"\u003e副业\u003c/a\u003e就是个低风险的试水方法，也能有额外收入。先不要辞去正职，浏览一下我们的\u003ca href=\\\"/zh/blog/passive-income-ideas\\\" target=\\\"_blank\\\"\u003e被动收入点子\u003c/a\u003e，以及可以\u003ca href=\\\"/zh/blog/make-money-online\\\" target=\\\"_blank\\\"\u003e在家赚钱的方法\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e社交媒体粉丝变现\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e建立受众群是开启业务工作中最具挑战的环节之一。如果你已经在社交媒体渠道上有了自己的粉丝基础，那么就已经完成了最难的工作！线上工具可以让受众群变现这件事相当容易。仔细挖掘你的平台，找到对内容创作者友好的业务点子。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-instagram\\\" target=\\\"_blank\\\"\u003e7个切实可行的好主意，教你2024在Instagram上赚钱\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-tiktok\\\" target=\\\"_blank\\\"\u003e2024年海外版抖音盈利之道：7大技巧教你用TikTok赚钱\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-make-merch-youtube\\\" target=\\\"_blank\\\"\u003eYouTube卖货指南：YouTube创作者如何通过周边产品盈利\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-make-money-on-twitch\\\" target=\\\"_blank\\\"\u003e如何在Twitch上赚钱：终极指南\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e\u003ca href=\\\"/zh/starter\\\" target=\\\"_blank\\\"\u003eShopify新手套餐\u003c/a\u003e（Shopify Starter Plan）对想快速销售而没有网站的内容创作者来说，是完美的选择。你也可以利用像\u003ca href=\\\"https://www.linkpop.com/en\\\"\u003eLinkpop\u003c/a\u003e这样的工具为你的社交媒体简介增强力度，招呼粉丝涌入你的商店。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e让你的社交媒体链接变得超级强大\u003c/p\u003e\\n\u003cp\u003eLinkpop这款工具可以为你所有的品牌链接定制落地页。免费、可定制，最重要的是：可购物。\u003c/p\u003e\\n\u003cp\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"绘图：两个智能手机屏幕显示打开的Linkpop购物功能\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/linkpop-shoppable.jpg?v=1664299888\\\"\u003e\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"https://www.linkpop.com/en\\\" target=\\\"_blank\\\"\u003e获取Linkpop\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e进入特定行业\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你已经选定了感兴趣的产品，那么了解清楚该行业的细微差别至关重要。浏览以下行业，点击相应的指南文章，阅读具有针对性的创业建议。\u003c/p\u003e\\n\u003cp\u003e👗 服装：\u003ca href=\\\"/zh/blog/how-to-start-a-clothing-line\\\"\u003e如何创立服装品牌：12步教程\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e👕 T恤：\u003ca href=\\\"/zh/blog/start-online-tshirt-business\\\"\u003e开启你的T恤生意\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e💍 珠宝： \u003ca href=\\\"/zh/blog/203365449-start-a-jewellery-making-business\\\"\u003e如何做珠宝首饰生意：9步指南\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🕯️ 蜡烛：\u003ca href=\\\"/zh/blog/candle-business\\\"\u003e手工蜡烛市场“钱景”如何？揭秘业务发展模式（附畅销品牌案例）\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🛋️ 家装： \u003ca href=\\\"/zh/blog/sell-furniture-online\\\"\u003e终极指南：如何在线销售家具和家居装饰品\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🌱 植物：\u003ca href=\\\"/zh/blog/sell-plants-online\\\"\u003e准备在网上卖绿植？解析植物产品的品牌塑造之路\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🎨 艺术：\u003ca href=\\\"/zh/blog/211990409-how-to-sell-art-online\\\"\u003e如何开始卖画？终极指南助你开展艺术品电商业务\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e英文资源：\u003c/p\u003e\\n\u003cp\u003e🥝 食品饮料：\u003ca href=\\\"/blog/213396233-how-to-start-a-food-business\\\"\u003e如何在线售卖食品（起步指南详解）\u0026nbsp;\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🙂 贴纸：\u003ca href=\\\"/blog/how-to-make-sell-stickers\\\"\u003e怎样制作并在线销售贴纸？\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e📚 书籍：\u003ca href=\\\"/blog/sell-books-online\\\"\u003e开启线上书店的终极指南\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🐶 宠物： \u003ca href=\\\"/blog/pet-business\\\"\u003e十大窍门让宠物业务有利可图\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🧴 护肤：\u003ca href=\\\"/blog/start-skincare-line\\\"\u003e11个步骤开启护肤用品业务\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💄 成功故事：她辞去了华尔街的“梦想工作”，转去生产口红\u003c/p\u003e\\n\u003cp\u003e梅丽莎·柏特勒（Melissa Butler）在她家厨房搅和各种色彩，开启了The Lip Bar。随着品牌的成长，彩妆行业的特殊要求促使她和技术成熟的生产商们合作。👉\u003cstrong\u003e阅读\u003c/strong\u003e\u003ca href=\\\"/blog/beauty-brand-the-lip-bar\\\" target=\\\"_blank\\\"\u003e梅丽莎的故事\u003c/a\u003e（英文）。\u003c/p\u003e\\n\u003c/div\u003e\\n🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\\n\u003ch3 id=\\\"2\\\"\u003e\u003cstrong\u003e2. 调研产品和受众\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e当你有了个绝佳的好主意，就应该将其\u003ca href=\\\"/blog/validate-product-ideas\\\" target=\\\"_blank\\\"\u003e付诸于行动\u003c/a\u003e！尽管你的产品或业务创意很令人兴奋，但必须有受众（也就是未来的顾客）的关注，才值得去兑现创意。\u003c/p\u003e\\n\u003cp\u003e在你真正投资前，有很多方法可做调研。你可以寻找市场空缺、不满足的受众，或者组建焦点小组，调查你的竞争对手。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e寻找目标受众\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你的\u003ca href=\\\"/blog/target-audience\\\" target=\\\"_blank\\\"\u003e目标受众\u003c/a\u003e或\u003ca href=\\\"/blog/target-market\\\" target=\\\"_blank\\\"\u003e目标市场\u003c/a\u003e是指你品牌的潜在客户。你应该将所有的营销力量和开支都对准他们。最重要的是要尽可能地精准定义他们。\u003c/p\u003e\\n\u003cp\u003e定位且熟悉你的目标受众之所以至关重要是因为：\u003c/p\u003e\\n\u003cp\u003e✅帮助你制定精明且划算的营销决策\u003c/p\u003e\\n\u003cp\u003e✅影响你的产品发展（因为你会有直接的反馈）\u003c/p\u003e\\n\u003cp\u003e✅提高收入（因为你把所有精力都投入在最值得的客户身上）\u003c/p\u003e\\n\u003cp\u003e建立\u003ca href=\\\"/blog/15275657-how-to-build-buyer-personas-for-better-marketing\\\" target=\\\"_blank\\\"\u003e买家画像\u003c/a\u003e是深入研究你的理想客户需求的有效方法。他们多大？喜欢什么？在哪个社交媒体平台上花最多时间？什么对他们是重要的？\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e进行市场调研\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/encyclopedia/market-research\\\" target=\\\"_blank\\\"\u003e市场调研\u003c/a\u003e是收集有关品牌潜在客户（或 “市场”）数据的过程。它可以验证你是否做对了，或是否需要做出改变。你可通过调查、焦点小组和访谈等方式进行市场调研。\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/market-analysis\\\" target=\\\"_blank\\\"\u003e市场分析\u003c/a\u003e的概念类似，但涉及对整个行业的研究，将直接从目标受众那里获得的见解与第三方来源（如报告和行业出版物）相结合。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e市场调研工具\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e市场上有几种工具可助你进行创业市场调研。这些工具包括Statista这样的数据聚合器、诸如Typeform的调查工具，以及Hootsuite等社交聆听工具，还有其他一些免费和付费工具。\u003c/p\u003e\\n\u003cp\u003e结合与你所在行业相关的报告和数据，以及你自己通过潜在客户调查或焦点小组进行的研究，会让你在进入市场前对市场有更全面的了解。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e了解市场趋势\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e了解市场趋势意味着要全面审视你所在的行业、竞争对手、客户偏好和整个市场。以下这些问题值得深思熟虑：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e消费者的长期趋势（也就是可持续性）是什么？\u003c/li\u003e\\n\u003cli\u003e针对你的产品或服务的搜索量如何？(谷歌趋势是一个免费工具，可以显示一段时间内的搜索兴趣。）\u003c/li\u003e\\n\u003cli\u003e在你的客户群中，出现了哪些\u003ca href=\\\"/ca/blog/consumer-trends\\\" target=\\\"_blank\\\"\u003e买家趋势\u003c/a\u003e？例如，你的目标客户喜欢通过哪些渠道购物？\u003c/li\u003e\\n\u003cli\u003e你的目标市场在哪些社交媒体平台上经常出现？这些平台的当前潮流是什么？正兴起的潮流又是什么？\u003c/li\u003e\\n\u003cli\u003e有什么社会和政治因素可能会影响市场？\u003c/li\u003e\\n\u003cli\u003e你所在的行业有哪些趋势预测可助你了解市场方向？\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e估算市场规模\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e要了解市场规模或企业的潜在客户数量，可遵循以下步骤：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e定义目标受众，确定总规模或总可寻址市场（TAM）。这是指如果你拥有 100%的市场份额，客户的最大数量。\u003c/li\u003e\\n\u003cli\u003e确定你将重点关注的细分市场。例如，你的产品可能面向女性，或者只面向某一特定地理区域的潜在客户。这就是可寻址服务市场（SAM）。\u003c/li\u003e\\n\u003cli\u003e计算这一细分市场的\u003ca href=\\\"/ca/retail/market-penetration\\\" target=\\\"_blank\\\"\u003e市场渗透率\u003c/a\u003e。你可使用行业基准进行估算。\u003c/li\u003e\\n\u003cli\u003e将SAM（可寻址服务市场）乘以市场渗透率，得出你的市场规模。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch4\u003e\u003cstrong\u003e分析竞争对手\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e了解竞争格局可以确保你的品牌在行业中脱颖而出。这项工作还将助你明确界定自己的\u003ca href=\\\"/blog/unique-selling-proposition\\\" target=\\\"_blank\\\"\u003e独特销售主张\u003c/a\u003e（USP），也就是与竞争对手相比，你的产品所能提供的优势。以下深度分析好文，可供你起步参考。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/what-is-competitive-intelligence\\\" target=\\\"_blank\\\"\u003e竞争分析的定义和指南\u003c/a\u003e（英文）\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/competitive-analysis\\\" target=\\\"_blank\\\"\u003e竞争分析是什么？如何开展竞争分析？（附免费模版）\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/swot-analysis\\\" target=\\\"_blank\\\"\u003eSWOT分析：找到竞争优势的简单方法\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"3\\\"\u003e\u003cstrong\u003e3. 计算创业成本\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e一旦你确认有受众渴望你的产品，并且你已经确定了自己的\u003ca href=\\\"/blog/value-proposition\\\" target=\\\"_blank\\\"\u003e价值主张\u003c/a\u003e，那么现在就到了谈钱的时候了。如果你有足够的资金来启动业务，并且能确定一个能够实现盈利的价格，那么你的业务就是可行的。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e撰写商业计划书\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e商业计划书是帮助你从银行或风险投资（VC）公司获得资金的文件。但即使你不寻求外部资金，商业计划书也会迫使你回答关于如何经营企业的重要问题。它包括从\u003ca href=\\\"/blog/mission-statement\\\" target=\\\"_blank\\\"\u003e宗旨宣言\u003c/a\u003e到财务数据等全面内容。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡7个商业计划书写作诀窍：\u003c/strong\u003e\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e了解你的受众。\u003c/li\u003e\\n\u003cli\u003e目标清晰。\u003c/li\u003e\\n\u003cli\u003e投入时间做调研。\u003c/li\u003e\\n\u003cli\u003e保持简单扼要。\u003c/li\u003e\\n\u003cli\u003e保持文字风格、语调一致。\u003c/li\u003e\\n\u003cli\u003e使用商业计划软件。\u003c/li\u003e\\n\u003cli\u003e参考其他\u003ca href=\\\"/zh/blog/business-plan-examples\\\" target=\\\"_blank\\\"\u003e商业计划案例\u003c/a\u003e，寻找灵感。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003ch4\u003e\u003cstrong\u003e计算成本\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e创业的真正成本是多少？这取决于许多因素，例如你是否需要库存或租赁空间。第一年花费的大部分资金包括了将利润再投资到业务中，而不是自掏腰包。这被称为“引导”，你会在本章节稍后了解更多这方面的信息。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e核算所有业务成本\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e你第一年的启动成本将帮助你支付从建立网站到购买库存，再到运行第一个付费广告的所有费用。以下是企业主报告的第一年支出明细：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/cost-to-start-a-business.png?v=1726770403\\\" alt=\\\"企业主报告的第一年支出明细图表\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e🚨 \u003cstrong\u003e提示：\u003c/strong\u003e别忘了考虑意外费用，如商业保险、税费、法务费用和运费。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e进行盈亏平衡分析\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/break-even-analysis\\\" target=\\\"_blank\\\"\u003e盈亏平衡分析\u003c/a\u003e是确定企业（或产品）盈利点的过程。它是一种财务计算方法，用于确定你需要销售多少产品才能收回生产成本。\u003c/p\u003e\\n\u003cp\u003e进行盈亏平衡分析有以下几个好处：\u003c/p\u003e\\n\u003cp\u003e✅ 助你做出明智的产品定价决策。\u003c/p\u003e\\n\u003cp\u003e✅ 降低风险，消除意外。\u003c/p\u003e\\n\u003cp\u003e✅ 为你的业务设定明智的目标。\u003c/p\u003e\\n\u003cp\u003e✅ 确定任何遗漏开支。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e确定利润率\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/what-is-profit-margin\\\" target=\\\"_blank\\\"\u003e利润率\u003c/a\u003e是企业盈利能力的衡量标准，以百分比表示。你的利润率取决于你所处的行业、市场设定的零售价格范围以及你的成本。如果你销售的商品数量较多（例如，销售数码艺术印刷品），利润率就可能较低；如果你销售的是奢侈品，那利润率可能较高。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💵 免费利润率计算器\u003c/p\u003e\\n\u003cp\u003e通过输入成本和加价来确定产品的销售价格。这款方便的工具可以立即计算出你的零售价、利润额和利润率。\u003c/p\u003e\\n\u003ca href=\\\"/zh/tools/profit-margin-calculator\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e试试利润率计算器\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e为产品定价\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/how-to-price-your-product\\\" target=\\\"_blank\\\"\u003e如何给产品定价\u003c/a\u003e可能是个很棘手的问题，但只要掌握一些基本计算方法，你就能自信地制定出合理的价格。简而言之，定价有三个步骤：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e计算\u003ca href=\\\"/blog/what-is-variable-cost\\\" target=\\\"_blank\\\"\u003e可变成本\u003c/a\u003e，即根据产品产量变化而变化的成本。\u003c/li\u003e\\n\u003cli\u003e加上\u003cstrong\u003e利润率\u003c/strong\u003e。\u003c/li\u003e\\n\u003cli\u003e不要忘记\u003ca href=\\\"/blog/fixed-asset\\\" target=\\\"_blank\\\"\u003e固定成本\u003c/a\u003e，即不受产量影响的持续经营成本（如办公场地租赁或水电费）。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e在制定价格时，请考虑常见的定价策略，如竞争定价、价值定价或基石定价。注意：每种策略都有其利弊，并非所有策略都适合你的独特业务。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e引导式创业\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e引导式创业是指用少量资金或零资金创办企业，并在企业成长过程中将利润投资回企业的过程。这种为企业提供资金的方法可能意味着增长速度较慢，但也能将风险和债务降至最低。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💰成功故事：这些创始人如何将900美元（约6300元人民币）变成一个价值8位数的品牌？\u003c/p\u003e\\n\u003cp\u003e护肤品牌Bushbalm的三个创始人仅仅投资了900美元创业。然后他们通过众筹，并向投资者募集集锦，实现了大规模增长。👉\u003ca href=\\\"/blog/beauty-brand-the-lip-bar\\\" target=\\\"_blank\\\"\u003e了解他们是怎么做到的\u003c/a\u003e（英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e有些企业比其他企业更容易启动引导式创业方式。低投资的点子，如代发货或按需打印，不需要库存，是这种方法的最佳选择。另一些小企业主则先用个人储蓄支付启动成本，然后再进行引导式增长。然而，制定一个可靠的商业计划仍然很重要，以防日后决定寻求额外资金。\u003c/p\u003e\\n\u003cp\u003e🦘 想更快地发展业务？跳到\u003ca href=\\\"#fund2\\\"\u003e融资2.0\u003c/a\u003e\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" style=\\\"text-align: left;\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003ca href=\\\"#fund2\\\" a=\\\"\\\"\u003e\\n\u003cp class=\\\"heading--4\\\" style=\\\"text-align: left;\\\"\u003e融资助你发展业务\u003c/p\u003e\\n\u003cp style=\\\"text-align: left;\\\"\u003e告别冗长的申请表格纸张，快速获得资金，助你的企业蓬勃发展。只需点击几下，即可从你的界面进入Shopify资金（Shopify Capital）。\u003c/p\u003e\\n\u003cp\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Shopify capital\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-capital_7eb2fa8a-2d99-459d-8f5f-e77ba8ff5ab3.jpg?v=1664300057\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003c/a\u003e\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/capital\\\" target=\\\"_blank\\\"\u003e获得资助\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"4\\\"\u003e\u003cstrong\u003e4. 决定产品来源\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e现在，你已验证了自己的产品创意，锁定了自己的商业计划，并准备将其付诸实践。是时候发挥创意了。本章节将带你了解在准备创业的过程中制造、生产或采购产品的各种选择。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制作或生产产品\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你的产品是手工制品，你可在自己家中、租用的工作室、办公室或合作社中设一个合适的空间，动手开干。务必要查看相关国家开设家庭业务的相关法律要求，尤其是销售食品或化妆品。一般都会有关于通风和其他安全协议的规定。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🏭 成功故事：从手作到规模生产\u003c/p\u003e\\n\u003cp\u003e梅根·考克斯（Meghan Cox）以手工制作开启她的护肤品系列，最后却转向生产商，然后设立了自己的产品实验室。听她讲述Amalie品牌的成长过程：👉\u003ca href=\\\"/blog/start-skincare-line\\\" target=\\\"_blank\\\"\u003e梅根的创业故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e如果你的产品需要在第三方工厂生产，可能需要寻找一个生产合作伙伴。一个好的生产商必须了解你所在的行业，熟悉你的产品或市场特有的包装和标签法律，并能成为你业务上真正的合作伙伴。\u003c/p\u003e\\n\u003cp\u003e有些生产商会参与产品开发过程，为你提供最佳实践建议，帮助你完成成品。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e寻找供货商\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你选择销售现成产品，你需要研究供应商或其他品牌，以便从它们那里采购。以下不同业务模式供你参考，点击查看深入分析，如何寻找不同模式的产品，以及一些示例：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e代发货：\u003c/strong\u003e\u003ca href=\\\"/zh/blog/dropshipping-suppliers\\\" target=\\\"_blank\\\"\u003e最佳的全球代发货供应商\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e按需打印：\u003c/strong\u003e\u003ca href=\\\"/blog/print-on-demand-companies\\\" target=\\\"_blank\\\"\u003e最佳按需打印公司和网站\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e批发：\u003c/strong\u003e\u003ca href=\\\"/wholesale-suppliers\\\" target=\\\"_blank\\\"\u003e如何为你的业务找到合适的批发供应商\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🧾 免费工具：购货单模板（英文）\u003c/p\u003e\\n\u003cp\u003e仅仅4步，填写公司和购买信息，即可自动生成专业的购货单，供你下载和打印。\u003c/p\u003e\\n\u003ca href=\\\"/tools/purchase-order-template\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e尝试购货单模板\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"5\\\"\u003e\u003cstrong\u003e5. 研究货运策略\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e对于小企业主来说，发货通常是创业过程中最具挑战性的问题之一。幸运的是，简化这一任务的工具在不断完善。Shopify等电商平台整合了各种费率，助你做出明智的货运决策。应用集成可以解决特定的运输问题，或助你更轻松地管理库存。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e设置运输和履行\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在决定企业的运输策略时，你首先需要决定如何处理\u003ca href=\\\"/blog/order-fulfillment\\\" target=\\\"_blank\\\"\u003e订单履行\u003c/a\u003e。对于许多新企业主来说，这意味着要亲自逐一包装和运送订单。除非你选择的是代发货或按需打印业务模式，否则，在创业初期自己管理订单履行有助于你更好地全面了解业务。\u003c/p\u003e\\n\u003cp\u003e随着业务的发展，你可能会决定将\u003ca href=\\\"/zh/blog/shipping-and-fulfillment\\\" target=\\\"_blank\\\"\u003e发货和履行\u003c/a\u003e外包给第三方物流（3PL）公司。研究不同的\u003ca href=\\\"/blog/fulfillment-services\\\" target=\\\"_blank\\\"\u003e履约服务\u003c/a\u003e，看看哪种适合你不断成长的业务。\u003c/p\u003e\\n\u003cp\u003e运费通常是影响客户是否购买的一个因素。你可决定提供免费送货服务，并将该成本计入零售价格；如果你要转嫁成本，则应采取措施尽可能降低成本。\u003c/p\u003e\\n\u003cp\u003e有以下几种降低运费的方法：\u003c/p\u003e\\n\u003cp\u003e✅ 减少包裹重量（例如，在适用的情况下，使用聚酯邮袋代替纸板）\u003c/p\u003e\\n\u003cp\u003e✅ 为产品选择合适尺寸的包装\u003c/p\u003e\\n\u003cp\u003e✅ 尽可能使用统一运费\u003c/p\u003e\\n\u003cp\u003e✅ 通过Shopify发货（Shopify Shipping）来降低运输成本\u003c/p\u003e\\n\u003cp\u003e✅ 了解费率变化，以便做出相应调整\u003c/p\u003e\\n\u003cp\u003e✅ 为本地客户提供本地送货或取货服务\u003c/p\u003e\\n\u003cp\u003e💡 \u003cstrong\u003e提示：\u003c/strong\u003e 利用免费工具和模板创建\u003ca href=\\\"/blog/shipping-policy\\\" target=\\\"_blank\\\"\u003e货运政策\u003c/a\u003e、生成\u003ca href=\\\"/zh/tools/shipping-label-template\\\" target=\\\"_blank\\\"\u003e发货标签\u003c/a\u003e，并填写\u003ca href=\\\"/tools/bill-of-lading\\\" target=\\\"_blank\\\"\u003e提货单\u003c/a\u003e。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍕 成功故事：披萨的邮寄旅程\u003c/p\u003e\\n\u003cp\u003e在这期的Shopify大师专栏中，创业者汤姆·艾略特（Thom Elliot）和詹姆斯·艾略特（James Elliot）讲述他们如何经过不断试错的过程（还有“爆炸的面团”），终于为他们的披萨套盒找到了合适的发货策略。👉\u003cstrong\u003e听听\u003c/strong\u003e\u003ca href=\\\"/blog/pizza-pilgrims-pivot\\\" target=\\\"_blank\\\"\u003e他们的故事\u003c/a\u003e（英文）。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e了解国际航运\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e如果你计划进行国际运输，请记住，还需要几个步骤。首先，确保你的产品在运输目的地国家是合法的，必须遵守当地的标签和包装要求，并且了解如何完成海关报关工作。\u003c/p\u003e\\n\u003cp\u003e关税和税款通常是在包裹到达时，客户所承担的责任。你可以选择在结账时提前收取这些费用，使其透明化。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e管理库存\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e如果你使用履约服务、代发货，或按需打印业务模式，\u003ca href=\\\"/retail/inventory-management\\\" target=\\\"_blank\\\"\u003e库存管理\u003c/a\u003e通常完全由他们这些合作伙伴处理。否则，井然有序地管理库存可确保你做出明智的决定，安排生产，重新订购库存，以免客户失望。\u003c/p\u003e\\n\u003cp\u003e以下是\u003ca href=\\\"https://apps.shopify.com?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=12206421\u0026amp;utm_campaign=bestapps\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify应用商店\u003c/a\u003e里一些评分最高的库存应用。这些应用与你的电商商店集成，自动化生成任务，并发送低库存通知。\u003c/p\u003e\\n\u003cp\u003e👀 预测：\u003ca href=\\\"https://apps.shopify.com/cartbite?surface_detail=fulfillment-managing-inventory-inventory-forecasting\u0026amp;surface_inter_position=2\u0026amp;surface_intra_position=1\u0026amp;surface_type=subcategory\\\"\u003eKB Back In Stock\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e⏩ 优化：\u003ca href=\\\"https://apps.shopify.com/trunk\\\"\u003eTrunk - Stock Sync \u0026amp; Bundling\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e✉️ 追踪：\u003ca href=\\\"https://apps.shopify.com/back-in-stock-notifications\\\"\u003eNotify Me! Back in Stock Alert\u003c/a\u003e（支持中文界面）\u003c/p\u003e\\n\u003cp\u003e🤝 同步：\u003ca href=\\\"https://apps.shopify.com/stock-sync?surface_detail=fulfillment-managing-inventory-inventory-sync\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=5\u0026amp;surface_type=category\\\"\u003esynX: Stock Sync\u003c/a\u003e（支持中文界面）\u003c/p\u003e\\n\u003cp\u003e🚰 补给：\u003ca href=\\\"https://apps.shopify.com/supliful\\\"\u003eSUPLIFUL\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e🔔 库存提醒：\u003ca href=\\\"https://apps.shopify.com/ordersify-product-alerts\\\"\u003eOrdersify: Restocked Alerts\u003c/a\u003e （支持中文界面）\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e找到你的社区\u003c/p\u003e\\n\u003cp\u003eShopify社区拥有超过90万商家。进入社区，建立关系，分享学习经验，参与有意义的谈话。\u003c/p\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/networking-conversations-and-business-cards.jpg?v=1664300163\\\" alt=\\\"一男一女在户外阳台微笑交谈，交换名片\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003ca href=\\\"https://community.shopify.com\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e加入社区\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"6\\\"\u003e\u003cstrong\u003e6. 制定品牌策略和品牌定位\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e除了独特的产品或堪称典范的服务，你的品牌也是客户决定从你处购买的驱动力。品牌不仅仅是一个企业名称或logo。它是一套指导原则和设计规范，以此讲述你的故事、创造一致性并建立信任感。\u003ca href=\\\"/blog/what-is-branding\\\" target=\\\"_blank\\\"\u003e品牌\u003c/a\u003e建设工作为你的品牌发展奠定基础，并在此基础上做出创造性决策。\u003c/p\u003e\\n\u003cp\u003e在\u003ca href=\\\"/zh/blog/how-to-build-a-brand\\\" target=\\\"_blank\\\"\u003e创建品牌\u003c/a\u003e时，确保考虑品牌的所有组成部分：\u003c/p\u003e\\n\u003cp\u003e✅ 基本要素（你是谁，你卖什么）\u003c/p\u003e\\n\u003cp\u003e✅ 你代表什么（宗旨宣言、品牌价值和品牌承诺）\u003c/p\u003e\\n\u003cp\u003e✅ 你\u003ca href=\\\"/blog/unique-selling-proposition\\\" target=\\\"_blank\\\"\u003e独特的销售主张\u003c/a\u003e（客户为什么要选择你而不是竞争对手）\u003c/p\u003e\\n\u003cp\u003e✅ 你的品牌故事（有时与你的个人故事相同）\u003c/p\u003e\\n\u003cp\u003e✅ 品牌声音（品牌传播中始终如一的语调和语言）\u003c/p\u003e\\n\u003cp\u003e✅ 品牌视觉识别（logo、风格指南和品牌名称）\u003c/p\u003e\\n\u003cp\u003e要制定\u003ca href=\\\"/blog/brand-strategy\\\" target=\\\"_blank\\\"\u003e品牌战略\u003c/a\u003e，先回答以下问题： 你希望顾客在与你的品牌互动时有什么感觉？什么对你来说最重要（比如回馈社会、优质的客户服务、公平的员工工资）？什么样的颜色和设计风格吸引你并代表你想要达到的氛围？这些问题的答案将有助于为接下来的品牌塑造工作提供参考。\u003c/p\u003e\\n\u003cp\u003e接着，对企业名称和\u003ca href=\\\"/zh/domains\\\" target=\\\"_blank\\\"\u003e域名\u003c/a\u003e进行头脑风暴。重要的是，你要对任何潜在的企业名称进行研究，查看它是否已被使用（因此可能会引起混淆或法律问题），以及是否有社交账号和域名。一旦确定了名称，就要通过建立社交资料和\u003ca href=\\\"/zh/blog/register-domain-name\\\" target=\\\"_blank\\\"\u003e注册域名\u003c/a\u003e来确保其安全性。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e如果你想不出一个能代表自己品牌的名称，可以试试这些免费的\u003ca href=\\\"/zh/tools/business-name-generator\\\" target=\\\"_blank\\\"\u003e企业名称生成器\u003c/a\u003e和\u003ca href=\\\"/zh/tools/domain-name-generator\\\" target=\\\"_blank\\\"\u003e域名生成器\u003c/a\u003e工具。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e建立品牌声音和品牌故事\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e品牌声音是企业与客户和世界对话的方式。它包括语调、个性、品牌词汇和俚语。确定自己独特的品牌声音之所以非常重要，是因为它能：\u003c/p\u003e\\n\u003cp\u003e✨ 激发识别度\u003c/p\u003e\\n\u003cp\u003e👓 影响认知\u003c/p\u003e\\n\u003cp\u003e🤝 建立信任\u003c/p\u003e\\n\u003cp\u003e🔌 建立联系\u003c/p\u003e\\n\u003cp\u003e👨🏽‍🤝‍👨🏻 确保一致性（无论谁撰写品牌文案）\u003c/p\u003e\\n\u003cp\u003e创建一份风格指南，并坚持按此操作。明确规定品牌声音，包括“应做”和“不应做”的，（品牌视觉要求将售后详细介绍） 。例如“我们的品牌声音是自信的。我们的品牌声音不居高临下\\\"。这能确保在你雇佣或外包营销任务时，品牌声音保持一致。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍊成功故事：护肤用品创业者将其个人故事与品牌故事相融合\u003c/p\u003e\\n\u003cp\u003e夏洛特·周（Charlotte Cho）讲述她的个人故事和文化是如何在两个护肤品牌创建工作中起到关键作用的。以一名广受欢迎的美容博客主起步，她逐渐建立起自己的可信度，最终得以成功创业。\u003ca href=\\\"/blog/brand-storytelling\\\" target=\\\"_blank\\\"\u003e阅读故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e你的品牌声音会在你的”关于我们“页面，以及你网站的其他\u003ca href=\\\"/blog/copywriting\\\"\u003e文案\u003c/a\u003e和营销活动中起到讲述品牌故事的作用。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e设计视觉识别系统\u0026nbsp;\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你的视觉识别系统包括任何影响客户和公众如何看待你品牌的东西。这包括logo、网站上使用的字体、摄影和色彩选择。\u003c/p\u003e\\n\u003cp\u003e你\u003ca href=\\\"/blog/brand-guidelines\\\" target=\\\"_blank\\\"\u003e品牌指南\u003c/a\u003e或风格指南都应该包含这些设计决策和内容。如果你不是设计师，也可以通过一些免费工具和专业人士的建议来\u003ca href=\\\"/blog/how-to-diy-a-visual-brand\\\" target=\\\"_blank\\\"\u003eDIY你的视觉品牌\u003c/a\u003e，\u003ca href=\\\"/blog/how-to-design-logo\\\" target=\\\"_blank\\\"\u003e设计logo\u003c/a\u003e：\u003c/p\u003e\\n\u003cp\u003e✅ \u003cstrong\u003e保持简单。\u003c/strong\u003e简单的logo用途最广，从网站图标到告示牌广告，都能派上用场。\u003c/p\u003e\\n\u003cp\u003e✅ \u003cstrong\u003e创造不同版本。\u003c/strong\u003e文字标志和图标的不同变体版本可让你的logo适用于的不同地方。\u003c/p\u003e\\n\u003cp\u003e✅ \u003cstrong\u003e考虑语境。\u003c/strong\u003e如果在logo中使用可识别的符号或物体，应考虑这些符号在不同的环境和文化中意味着什么信息。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003eDIY你的品牌标识\u003c/p\u003e\\n\u003cp\u003eShopify的logo制作器免费而易用。不需任何技能，即可使用各种美丽的模板制造出独一无二的logo。\u003c/p\u003e\\n\u003cp\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"一个平板屏幕上正为各社媒平台设计品牌Logo\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/hatchful-logo-maker.jpg?v=1664300203\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/zh/tools/logo-maker\\\" target=\\\"_blank\\\"\u003e马上创作你的logo\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e如果你正为DIY自己的视觉识别系统而大伤脑筋，向\u003ca href=\\\"/partners/directory\\\" target=\\\"_blank\\\"\u003eShopify专家\u003c/a\u003e（Shopify Expert）求助吧。你可得到可靠专业人士的帮助，为你打造品牌元素，比如logo，色谱和社交模板。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e让品牌栩栩如生\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e作为\u003ca href=\\\"/blog/branding-design\\\" target=\\\"_blank\\\"\u003e品牌设计\u003c/a\u003e的一部分，你将对摄影、印刷材料和包装等事宜做出决策，确保在每个客户接触点都能获得一致的体验。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e拍摄产品照片\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e对于依赖二维图片来讲述三维产品故事的\u003ca href=\\\"/blog/ecommerce-brands\\\" target=\\\"_blank\\\"\u003e电商品牌\u003c/a\u003e来说，摄影非常重要。摄影挑起了大梁，要呈现给观众亲身感受或试穿产品的想象。这就是为什么好的\u003ca href=\\\"/blog/ecommerce-photography\\\" target=\\\"_blank\\\"\u003e电商摄影\u003c/a\u003e可以增强买家信心，提高转化率。\u003c/p\u003e\\n\u003cp\u003e大多数企业都能从以下两种类型的图片获益：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e产品照片：\u003c/strong\u003e 这通常是产品本身的清晰细节照片，有时由模特展示，但几乎都是在纯净的背景下拍摄的。这些照片非常适合产品和系列的页面。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e生活方式照片：\u003c/strong\u003e 这些照片更具吸引力，能在环境或行动中展示产品。它们讲述了一个故事，启发客户想象在自己的生活中使用产品，或利用产品创造自己的风格。这些照片适用于网站首页、社交媒体账户和\u003ca href=\\\"/blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales\\\" target=\\\"_blank\\\"\u003e数字样册\u003c/a\u003e。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e通过为创业者提供免费图片资源的\u003ca href=\\\"https://burst.shopify.com\\\"\u003eBurst\u003c/a\u003e，你可以看到第一张产品照片和第二张生活方式照片之间的区别：\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"产品照片：蓝色背景，一只蓝色茶壶和两只蓝色茶杯\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/a-blue-kettle-and-tin-mug-against-a-blue-background.jpg?v=1726772046\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cdiv style=\\\"text-align: center;\\\"\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"生活方式照片：一只手拿着咖啡壶，正制作手冲咖啡\\\" src=\\\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/copper-kettle-pour-over-coffee.jpg?v=1726772103\\\" loading=\\\"lazy\\\"\u003e\u003c/div\u003e\\n\u003cp\u003e如果你因为预算有限而决定走DIY摄影路线，那么你只需一套简单的照明套件和一部\u003ca href=\\\"/blog/15163633-how-to-capture-high-quality-product-photos-with-your-smartphone\\\" target=\\\"_blank\\\"\u003e智能手机\u003c/a\u003e，仍然可以拍摄出专业的照片。\u003c/p\u003e\\n\u003cp\u003e📚 \u003cstrong\u003e阅读：\u003c/strong\u003e \u003ca href=\\\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\\\" target=\\\"_blank\\\"\u003e完美产品摄影设置DIY指南\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003cp\u003e你的DIY照片可能需要稍加编辑，才能在网站上发布。你可使用在线免费或廉价的设计和照片编辑工具。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e🛠️ 试试：\u003c/strong\u003e\u003ca href=\\\"/tools/image-resizer\\\" target=\\\"_blank\\\"\u003eShopify Image Resizer\u003c/a\u003e可为你的网站优化产品照片。\u003c/p\u003e\\n\u003cp\u003e在你可以安排拍摄之前，紧要关头之时，图片库照片是一个很好的解决方案，满足你的图片需求。你可以在各种\u003ca href=\\\"/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\\\" target=\\\"_blank\\\"\u003e在线图片库\u003c/a\u003e上寻找能捕捉品牌生活方式的图片，用于产品系列页面、主页或营销活动中。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e设计产品包装\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e你的视觉品牌标识还将出现在产品包装、运输材料和其他印刷营销资料（如包装插页）上。从线上最终与你的品牌互动，到之后收到订单，客户都应获得一致性的无缝体验。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🧁成功故事：为什么做好包装对品牌至关重要\u003c/p\u003e\\n\u003cp\u003ePastreez的两位创始人夫妇带着他们对传统法国甜点的热爱搬到美国，发开新市场。他们面临的挑战：包装必须保护娇嫩的点心，并代表他们的品牌，还要能成为独特的礼物。👉\u003ca href=\\\"/blog/pastreez-email-building\\\" target=\\\"_blank\\\"\u003e阅读他们的故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e💝 以下资源供你浏览，助你选择适合你业务的包装设计：（英文）\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/ecommerce-packaging\\\" target=\\\"_blank\\\"\u003e产品包装指南大全\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/blog/sustainable-packaging-and-shipping-solutions\\\" target=\\\"_blank\\\"\u003e环保包装：6个可持续性包装点子\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"7\\\"\u003e\u003cstrong\u003e7. 创建网站\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e此时你已经锁定了某样产品，并全力投入于你的品牌。现在是将所有这些辛苦工作的成果放在网站上，展示给全世界的时候了。你必须挑选合适的\u003ca href=\\\"/zh/blog/best-ecommerce-website-builder\\\" target=\\\"_blank\\\"\u003e电商建站工具\u003c/a\u003e，权衡他们所提供的不同的功能、\u003ca href=\\\"/blog/ecommerce-website-cost\\\" target=\\\"_blank\\\"\u003e价格\u003c/a\u003e和易用程度。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🧰 仅需几分钟，即可搭建网站\u003c/p\u003e\\n\u003cp\u003e功能齐全、多种集成，轻松搭建令人炫目的网站。无需编程技能，随意拖曳板块，完成网站定制。\u003c/p\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-website-builder.png?v=1664300390\\\" alt=\\\"一个正在搭建的网站排版，显示几双球鞋\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003ca href=\\\"/zh/website-builder\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003eShopify建站工具\u003c/a\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e设计搭建电商网站\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e一旦你选定了一个平台，即可\u003ca href=\\\"/zh/blog/build-a-website\\\" target=\\\"_blank\\\"\u003e搭建网站\u003c/a\u003e，上传产品和品牌标识等。你可以考虑使用\u003ca href=\\\"https://apps.shopify.com?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=12206421\u0026amp;utm_campaign=bestapps\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify应用商店\u003c/a\u003e里的各种应用加强你的网店功能。有很多\u003ca href=\\\"/zh/blog/free-shopify-apps\\\" target=\\\"_blank\\\"\u003e免费的Shopify应用\u003c/a\u003e，比如预约系统，自动退货系统等等。\u003c/p\u003e\\n\u003cp\u003e设计网站可以是有趣的过程。设计一个看上去专业的网站其实很简单，甚至不需设计技能。这是因为有很多工具和模板，你只要拖曳它们即可，不需编程技术。\u003c/p\u003e\\n\u003cp\u003e首先从模板开始。\u003ca href=\\\"https://themes.shopify.com?locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify模板商店\u003c/a\u003e有100多种模板适合各种品味和行业。对于预算有限的新手来说，也有一些\u003ca href=\\\"/zh/blog/shopify-theme\\\" target=\\\"_blank\\\"\u003e免费模板\u003c/a\u003e可供选择。\u003c/p\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e不确定哪种模板适合你的业务？不如做一下我们的\u003ca href=\\\"/blog/website-template-quiz\\\" target=\\\"_blank\\\"\u003e测试\u003c/a\u003e，找出答案。\u003c/p\u003e\\n\u003cp\u003e根据你的品牌指南，你可以：\u003c/p\u003e\\n\u003cp\u003e🎨 根据你选定的字体和颜色，定制模板\u003c/p\u003e\\n\u003cp\u003e🎨 重新编排你的\u003ca href=\\\"/blog/homepage-design\\\" target=\\\"_blank\\\"\u003e主页\u003c/a\u003e排版，突出重点\u003c/p\u003e\\n\u003cp\u003e🎨 以适合网站发布的\u003ca href=\\\"/zh/blog/image-sizes\\\" target=\\\"_blank\\\"\u003e优化尺寸\u003c/a\u003e上传产品和生活方式图片\u003c/p\u003e\\n\u003cp\u003e🎨 在你的\u003ca href=\\\"/zh/blog/how-to-write-an-about-us-page\\\" target=\\\"_blank\\\"\u003e“关于我们”\u003c/a\u003e页面、\u003ca href=\\\"/zh/blog/product-page-increase-conversions\\\" target=\\\"_blank\\\"\u003e产品页面\u003c/a\u003e和\u003ca href=\\\"/zh/blog/landing-page-design\\\" target=\\\"_blank\\\"\u003e落地页\u003c/a\u003e上传内容。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e炫目模板，适合各行各业\u003c/p\u003e\\n\u003cp\u003e从100多种模板中挑选最合适你业务的，根据你的品牌进行定制，无缝衔接。\u003c/p\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-themes-store.jpg?v=1664300442\\\" alt=\\\"产品页面显示女式高跟鞋和手提袋\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003ca href=\\\"https://themes.shopify.com?locale=zh-CN\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e浏览模板\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e🆘需要帮助？浏览我们的免费课程，让零经验的小白也能设计网站。或者前往我们的Shopify专家网络，聘请一位专业人士。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e启动你的业务\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e尽管离你的业务全面开启还有一段距离，但你现在已经将网站上线，处于软起动状态了！这是相当关键的一步，你可以着重于测试网闸、收集顾客反馈，在你正式开张前做一些调整。\u003c/p\u003e\\n\u003cp\u003e🛑在你启动网站之前，是不是已经考虑周全了？存下这份\u003ca href=\\\"/blog/shopify-store-launch-checklist\\\" target=\\\"_blank\\\"\u003e电商清单\u003c/a\u003e15个要点，确保每一项都已打勾完成。\u003c/p\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"8\\\"\u003e\u003cstrong\u003e8. 注册公司\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e取决于你的业务所在国家或地区，你应该依法操办生产、营销和货运等事宜。\u003c/p\u003e\\n\u003cp\u003e首先你必须决定你的企业结构。有时候，你必须正式注册你的公司，你得向当地政府机构和有关部门确认这一点。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e决定企业结构\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e有几种类型的企业结构（或法律结构、企业实体）值得考虑，但在选择之前，了解每种结构的特点非常重要。例如，你知道有限责任公司（LLC）和独资企业的区别吗？C类公司适合你吗？\u003c/p\u003e\\n\u003cp\u003e如果你准备在美国设立公司，可查阅以下资源（英文），了解更多信息。有关公司的定义或许基本适用于全球各国或各地区，但你仍需仔细查看当地法规。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e有限责任公司（LLC）： \u003ca href=\\\"/blog/start-an-llc\\\" target=\\\"_blank\\\"\u003e如何创办有限责任公司\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e独资企业： \u003ca href=\\\"/blog/sole-proprietor\\\" target=\\\"_blank\\\"\u003e独资企业结构指南\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eC类公司： \u003ca href=\\\"/blog/what-is-a-c-corporation\\\" target=\\\"_blank\\\"\u003e如何组建和运营C类公司\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eB类公司： \u003ca href=\\\"/blog/what-is-b-corporation\\\" target=\\\"_blank\\\"\u003e如何申请B类公司认证\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eS类公司： \u003ca href=\\\"/blog/benefits-of-an-s-corp\\\" target=\\\"_blank\\\"\u003e什么是S类公司？了解其优势\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e有限责任合伙企业（LLP）：\u003ca href=\\\"/blog/limited-liability-partnership\\\" target=\\\"_blank\\\"\u003e有限责任合伙企业得4种好处\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e经营别称（DBA）： \u003ca href=\\\"/blog/what-is-doing-business-as-dba\\\" target=\\\"_blank\\\"\u003e什么是经营别称（DBA）？定义和指南\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e无论你选择独资经营还是与他人合伙经营，都必须清楚地列出企业所有权的细节。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e注册企业和税务登记\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在某些情况下，你可能不需要正式注册即可开展业务。例如，在加拿大和欧洲一些国家，收入低于一定门槛的小型企业无需正式注册，也无需征收和提交销售税。\u003c/p\u003e\\n\u003cp\u003e在美国，获得营业执照的要求因州而异，在某些情况下，你可能不需要营业执照。如果你确实需要营业执照，请在开始申请前确保具备以下条件：\u003c/p\u003e\\n\u003cp\u003e✅拥有者姓名和联系信息\u003c/p\u003e\\n\u003cp\u003e✅企业名称和联系信息\u003c/p\u003e\\n\u003cp\u003e✅你的雇主识别号 (EIN) 或同等信息\u003c/p\u003e\\n\u003cp\u003e✅所有必要的许可证\u003c/p\u003e\\n\u003cp\u003e✅所有必需的表格或文件\u003c/p\u003e\\n\u003cp\u003e✅提交这些文件的相关费用\u003c/p\u003e\\n\u003cp\u003e根据你的业务结构和规模，你可能还需要在税务局登记注册，以便收取并缴纳销售税。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e企业保险\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e当发生意外困难时，保护你自己、你的企业和员工非常重要。考虑一下所有可能导致业务停滞的情况，包括：自然灾害、员工健康问题、一批次品，甚至是诉讼。购买保险是最好的保障。\u003c/p\u003e\\n\u003cp\u003e有几种类型的\u003ca href=\\\"/blog/types-of-business-insurance\\\" target=\\\"_blank\\\"\u003e企业保险\u003c/a\u003e可以考虑。其中包括：企业财产保险、工人赔偿保险、职业责任保险、产品责任保险和业务中断保险等等。了解每种保险的特点，看是否适用于你。你可能还会对企业主保单（BOP）感兴趣，该保单将上述多种类型的保险捆绑在一起。\u003c/p\u003e\\n\u003cp\u003e🛑\u003cstrong\u003e注意：\u003c/strong\u003e根据企业结构的不同，在与企业有关的法律事务中，你可能需要或不需要承担个人责任（这通常由职业责任保险承保）。不过，在购买保险之前，请咨询专业人士，以确定个人责任保护对你是否必要。\u003c/p\u003e\\n\u003cp\u003e随着企业的发展，你可能还需要实施其他类型的保护措施：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e为员工提供医疗保险。公平、有竞争力的工资是吸引和留住人才的好方法。\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/how-to-patent-name\\\" target=\\\"_blank\\\"\u003e注册商标或申请专利\u003c/a\u003e可以合法保护你的知识产权，如发明或企业名称。\u003c/li\u003e\\n\u003cli\u003e撰写并发布一套\u003ca href=\\\"/zh/tools/policy-generator/terms-and-conditions\\\" target=\\\"_blank\\\"\u003e服务条款和条件\u003c/a\u003e，向客户概述使用服务时的法律要求，以此来保护你的公司。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡 \u003cstrong\u003e提示：\u003c/strong\u003e 各国或地区就保险种类和条款各有不同，当地保险顾问或律师可帮助你确定\u003ca href=\\\"/blog/types-of-business-insurance\\\" target=\\\"_blank\\\"\u003e哪些类型的商业保险\u003c/a\u003e适合你的企业。\u003c/p\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"9\\\"\u003e\u003cstrong\u003e9. 管理财务\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e企业成功的关键通常可以归结为在正确的时间为正确的市场找到正确的产品。但保持成功取决于许多其他的幕后事情。如果你能很好地控制自己的财务状况，就能确保不超支，并在风向变化时有保障。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e开设企业银行账户\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e开立企业银行账户是重要的第一步。至少，它可以让你\u003ca href=\\\"/blog/separating-business-vs-personal-finances\\\" target=\\\"_blank\\\"\u003e将个人财务和企业财务分开\u003c/a\u003e。它还能让你与银行建立良好的关系，成为你财务成功的长期合作伙伴。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e跳过银行\u003c/p\u003e\\n\u003cp\u003e使用Shopify开支平衡账号（Shopify Balance），实现快速支付，轻松管理财务。\u003c/p\u003e\\n\u003cp\u003e\u003cimg src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-balance.jpg?v=1664300504\\\" alt=\\\"黄色背景下有shopify logo的两张卡，写有nomads字样\\\" style=\\\"float: none;\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003ca href=\\\"/balance\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e了解更多\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e了解市场上的各种企业银行产品（如企业信用卡），以确定哪种适合你的需求。在为你的企业选择合适的银行时，考虑以下问题：\u003c/p\u003e\\n\u003cp\u003e💰这家银行对小型企业友好吗？\u003c/p\u003e\\n\u003cp\u003e💰该银行在市场上的声誉如何？\u003c/p\u003e\\n\u003cp\u003e💰 它是否为你的行业提供量身定制的解决方案和财务建议？\u003c/p\u003e\\n\u003cp\u003e💰该银行的收费结构如何？\u003c/p\u003e\\n\u003cp\u003e💰该银行的贷款程序是否简便？\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e管理你的企业财务\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你的商业计划书（本文第二步骤）应该包括财务计划。如果你已经写了，现在是时候执行了。如果还没有写，可参考以下资源开始动手。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e企业财务词汇表\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e在了解企业财务的过程中，你可能会遇到一些新术语。以下是一些\u003ca href=\\\"/blog/financial-statements\\\" target=\\\"_blank\\\"\u003e财务报表\u003c/a\u003e和概念的解释。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e资产负债表\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e资产负债表列出企业的资产、负债和股东权益。通过资产负债表，可快速了解企业在计入所有负债或债务以及股东收益后的价值。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e损益表\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e损益表（或叫收益表、利润和损失）通过计算收入减去支出，告诉你企业赚了多少钱。这些报表通常按月、季或年编写，具体视企业而定。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e现金流量表\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/blog/cash-flow-statement\\\" target=\\\"_blank\\\"\u003e现金流量表\u003c/a\u003e（CFS）是一份总结特定时期现金进出交易的财务报表。该报表能让创始人详细了解公司的现金状况。\u003ca href=\\\"/blog/cash-flow-management\\\" target=\\\"_blank\\\"\u003e管理现金流\u003c/a\u003e对公司持续的财务健康至关重要。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e选择小型企业会计软件\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e许多企业主都使用简单的电子表格来管理他们的\u003ca href=\\\"/zh/blog/15334373-small-business-accounting-101-ten-steps-to-get-your-startup-on-track\\\" target=\\\"_blank\\\"\u003e小企业会计\u003c/a\u003e，这种方法对于大多数刚起步的小企业来说完全没有问题。如果你需要更多功能和自动化，或者你的业务结构更复杂，市场上有几款\u003ca href=\\\"/blog/small-business-accounting-tools\\\" target=\\\"_blank\\\"\u003e小型企业会计工具\u003c/a\u003e。\u003c/p\u003e\\n\u003cp\u003e💡 \u003cstrong\u003e提示：\u003c/strong\u003e 专业会计师可帮助你了解企业会计的来龙去脉，包括对会计软件提供建议，并为报税做好准备。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e缴纳营业税\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e为纳税时间做好准备意味着全年都要管理财务，而不是在最后一刻才手忙脚乱。这是因为如果你的企业欠税，你不希望出现任何意外。确保了解营业税的截止日期，以及根据你的企业结构需要缴纳的税种。\u003c/p\u003e\\n\u003cp\u003e别忘了，作为小企业主，你可以\u003ca href=\\\"/blog/small-business-tax-deductions\\\" target=\\\"_blank\\\"\u003e抵扣\u003c/a\u003e多种类型的采购税款。比如以下清单提到的几种：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e运费\u003c/li\u003e\\n\u003cli\u003e工作空间租金和水电费\u003c/li\u003e\\n\u003cli\u003e专业服务（如会计）费用\u003c/li\u003e\\n\u003cli\u003e网站费用\u003c/li\u003e\\n\u003cli\u003e差旅费\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e在核销任何费用之前，可咨询你的会计师。不同行业和国家对业务费用的规定各不相同。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e征税\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e你的企业是否应该对网上购物收取销售税？答案并不简单。这取决于很多因素，包括你的经营地点、客户所在地、所销售的商品类型（有些产品不征税）以及你的收入。\u003c/p\u003e\\n\u003cp\u003e一旦确定应该征收销售税，你就需要申请销售税许可证（或税号、或EIN），在网店中设置税率，从符合条件的购物中收税，并在纳税时汇出这些税款。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e💡 提示：\u003c/strong\u003e 将收取的税款存入一个单独的商业银行账户，这样在报税前不会被动用，也不会与收入混在一起。\u003c/p\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"10\\\"\u003e\u003cstrong\u003e11. 推广业务\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e推广被认为是对创业者来说最具挑战性的工作之一，却也是最花时间和费用的。经营一个成功的网站需要持续的推广，积极引流，将来访者们转化为买家。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制定推广计划\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e除了财务计划，你的商业计划书也应该包括大概的\u003ca href=\\\"/blog/marketing-plan\\\" target=\\\"_blank\\\"\u003e推广计划\u003c/a\u003e。推广计划就是你利用什么策略将产品推销至目标受众。这是一个帮助你制定目标和后备计划的路线图。\u003c/p\u003e\\n\u003cp\u003e💡提示：如果你的思路卡住了，可浏览这些\u003ca href=\\\"/blog/marketing-plan-examples\\\" target=\\\"_blank\\\"\u003e推广计划示例\u003c/a\u003e和\u003ca href=\\\"/blog/how-to-increase-website-traffic\\\" target=\\\"_blank\\\"\u003e提升网站流量\u003c/a\u003e的最佳主意，或可受到一些启发。\u003c/p\u003e\\n\u003cp\u003e现在来看一下各种推广计谋和渠道，为你的\u003ca href=\\\"/zh/blog/make-your-first-sale\\\" target=\\\"_blank\\\"\u003e第一单生意\u003c/a\u003e做好准备吧！\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e投资自然营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/organic-marketing\\\" target=\\\"_blank\\\"\u003e自然营销\u003c/a\u003e意味着不需要花钱的推广工作。随着社交媒体演算法的变化和更多竞争，自然有机生成的流量越来越难以提升。但是，仍然有一些聪明的办法可以用小预算吸引顾客。\u003c/p\u003e\\n\u003cp\u003e以下几个点子供参考：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e开启\u003ca href=\\\"/blog/shopify-pre-orders\\\" target=\\\"_blank\\\"\u003e预售订单\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/72726597-how-to-grow-your-business-with-giveaways-and-viral-contests\\\" target=\\\"_blank\\\"\u003e送出小礼物\u003c/a\u003e，以奖励社交媒体分享或关注\u003c/li\u003e\\n\u003cli\u003e送出\u003ca href=\\\"/blog/discounts-and-coupons\\\" target=\\\"_blank\\\"\u003e折扣码和打折券\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003e主持盛大开幕活动，吸引人们到你的实体店\u003c/li\u003e\\n\u003cli\u003e进行内容营销（创作博客文章或视频）\u003c/li\u003e\\n\u003cli\u003e了解搜索引擎优化\u003c/li\u003e\\n\u003cli\u003e提供联盟计划\u003c/li\u003e\\n\u003cli\u003e积极参与社交团体\u003c/li\u003e\\n\u003cli\u003e更多\u003ca href=\\\"/zh/blog/how-to-promote-your-business\\\" target=\\\"_blank\\\"\u003e低成本和免费方法推广业务\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e以下章节将进一步详解这些点子。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e探索推广渠道\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/how-to-market-a-product\\\" target=\\\"_blank\\\"\u003e推广产品\u003c/a\u003e的渠道有好多个，但是哪个才是适合你的呢？最好的往往是你感觉舒服的那个，或者你已经知道你的目标受众花时间最多的那个。你可以分别测试不同渠道，花些时间和精力在上面，看哪个回报最好。\u003c/p\u003e\\n\u003cp\u003e了解以下几个推广渠道，分析哪个最适合你。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e电子邮件\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/email-marketing-metrics\\\" target=\\\"_blank\\\"\u003e电子邮件营销\u003c/a\u003e可以成功地将潜在客户转化为客户，鼓励回头客，并激励忠实客户购买更多产品。这是一种很划算有效的营销工具，但与某些付费渠道相比，确实需要付出更多努力。扩大电子邮件列表，制作吸引人的内容，并以恰当的节奏发送是\u003ca href=\\\"/zh/blog/create-a-newsletter\\\"\u003e电子邮件\u003c/a\u003e营销制胜的关键。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eGoogle（谷歌）\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e谷歌对你的潜在客户来说好比是个金矿，他们也许正在搜索你卖的东西。但是为了确保他们能找到你，你得出现在搜索结果之中。有几种办法可以做到，比如搜索引擎优化（SEO）和付费谷歌广告。\u003c/p\u003e\\n\u003cp\u003e搜索引擎优化（SEO）是一种自然营销策略，可提升你在搜索引擎中的网站排名。只要给谷歌发送“信号”，告诉它你的网站提供有价值的信息，符合搜索用户的\u003ca href=\\\"/blog/search-intent\\\"\u003e搜索意图\u003c/a\u003e，那么你的网站排名就有可能更靠前。\u003c/p\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/seo-checklist-online-store\\\" target=\\\"_blank\\\"\u003eSEO优化终极指南：38个SEO优化技巧，助力网站流量稳步增长\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/seo-marketing\\\" target=\\\"_blank\\\"\u003eSEO营销是什么?如何进行SEO营销？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/google-ads-types\\\" target=\\\"_blank\\\"\u003e谷歌广告完整指南：19种广告类型及其投放指导\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003eInstagram\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eInstagram是个视觉类的社交媒体平台，对有些品牌来说是很有效的营销工具。这个平台绝对值得你研究一下，无论是你打算用\u003ca href=\\\"/zh/blog/instagram-ads\\\"\u003eInstagram广告\u003c/a\u003e向潜在顾客推销产品，还是打算以互动内容有机地扩大受众群，甚至就把它当成一个销售渠道。\u003c/p\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/instagram-marketing\\\" target=\\\"_blank\\\"\u003eInstagram 推广营销新手指南\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-instagram\\\" target=\\\"_blank\\\"\u003e7个切实可行的好主意，教你2024在Instagram上赚钱\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/14288561-how-to-build-a-massive-following-on-instagram\\\" target=\\\"_blank\\\"\u003eInstagram涨粉技巧大公开：17招妙计详解示例\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e你知道吗？\u003c/strong\u003e你可以直接使用\u003ca href=\\\"/blog/how-to-sell-on-instagram\\\" target=\\\"_blank\\\"\u003eInstagram购物功能\u003c/a\u003e向受众销售产品或服务。也记得看一下\u003ca href=\\\"https://www.linkpop.com/en\\\"\u003eLinkPop\u003c/a\u003e和\u003ca href=\\\"/zh/starter\\\" target=\\\"_blank\\\"\u003eShopify新手套餐\u003c/a\u003e，挖掘更多Instagram功能。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eFacebook\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eFacebook仍然是全世界最大的社交媒体平台，拥有290多亿用户。它也是众多企业用来和他们的社团互动的工具。企业也可投放付费的\u003ca href=\\\"/zh/blog/facebook-ads\\\" target=\\\"_blank\\\"\u003eFacebook广告\u003c/a\u003e，直接在上面销售。以下是Facebook营销的一些好处：\u003c/p\u003e\\n\u003cp\u003e✅了解你的目标受众\u003c/p\u003e\\n\u003cp\u003e✅内容形式多样化\u003c/p\u003e\\n\u003cp\u003e✅在你的用户活跃时张贴内容\u003c/p\u003e\\n\u003cp\u003e✅分享网红和用户生成的内容\u003c/p\u003e\\n\u003cp\u003e✅鼓励评论\u003c/p\u003e\\n\u003cp\u003e✅积极参与Facebook小组\u003c/p\u003e\\n\u003cp\u003e✅跟踪Facebook分析\u003c/p\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-facebook\\\" target=\\\"_blank\\\"\u003e如何在Facebook上赚钱：6种营利方式\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/facebook-marketing\\\" target=\\\"_blank\\\"\u003eFacebook营销教程：11个推广策略和诀窍助你生意兴隆\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/ad-library-facebook\\\" target=\\\"_blank\\\"\u003e善用Meta广告资料库，市场调研10种方法\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e你知道吗？\u003c/strong\u003e你可以直接在Facebook上无缝连接地向你的社交受众卖货。也可以浏览\u003ca href=\\\"https://apps.shopify.com?utm_source=post\u0026amp;utm_medium=blog\u0026amp;utm_term=12206421\u0026amp;utm_campaign=bestapps\u0026amp;locale=zh-CN\\\" target=\\\"_blank\\\"\u003eShopify应用\u003c/a\u003e，利用Facebook Messenger，使客户售后的交流更顺畅。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eTikTok（海外版抖音）\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e这是个相对比较新的平台，仍然有大把机会在上面做自然营销。要在这个平台上胜出，关键是时刻留意潮流动向，向你的目标受众提供与他们相关的吸睛内容。\u003c/p\u003e\\n\u003cp\u003e🔥 5个TikTok营销窍门：\u003c/p\u003e\\n\u003col\u003e\\n\u003cli\u003e创造有价值的内容（你的受众要什么？）。\u003c/li\u003e\\n\u003cli\u003e内容具有针对性和亲和力。\u003c/li\u003e\\n\u003cli\u003e内容具有实质性，不做表面功夫。\u003c/li\u003e\\n\u003cli\u003e不要推销，而是打动观众。\u003c/li\u003e\\n\u003cli\u003e参与TikTok社区互动。\u003c/li\u003e\\n\u003c/ol\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/tiktok-ads\\\" target=\\\"_blank\\\"\u003e海外版抖音广告新手指南：8步创建TikTok广告\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/how-to-go-viral-on-tiktok\\\" target=\\\"_blank\\\"\u003e想在TikTok上走红？15个小窍门\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/make-money-on-tiktok\\\" target=\\\"_blank\\\"\u003e海外版抖音盈利之道：7大技巧教你用TikTok赚钱\u003c/a\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e\u003cstrong\u003e其他营销渠道\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e还有其他更多的平台适合你的业务做推广营销。Twitch在游戏玩家中受欢迎的平台，可能是电子产品业务的极佳推广渠道。而Pinterest主打DIY、手工和风格造型内容，如果你从事家装品牌业务，那可能是个营销的好地方。\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003eX：\u003ca href=\\\"/blog/twitter-marketing\\\" target=\\\"_blank\\\"\u003eX营销：新手指南\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eYouTube：\u003ca href=\\\"/zh/blog/how-to-make-money-on-youtube\\\" target=\\\"_blank\\\"\u003e如何在YouTube上赚钱: 7个简单策略\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eReddit： \u003ca href=\\\"/blog/how-to-use-reddit\\\" target=\\\"_blank\\\"\u003e如何利用Reddit开展业务\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eSnapchat：\u003ca href=\\\"/zh/blog/snapchat-ads\\\" target=\\\"_blank\\\"\u003eSnapchat广告指南：强化营销，汲取成功者的经验\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003ePinterest：\u003ca href=\\\"/zh/blog/pinterest-affiliate-marketing\\\" target=\\\"_blank\\\"\u003ePinterest联盟营销：如何在Pinterest上赚钱？\u003c/a\u003e\\n\u003c/li\u003e\\n\u003cli\u003eTwitch： \u003ca href=\\\"/zh/blog/how-to-make-money-on-twitch\\\" target=\\\"_blank\\\"\u003e如何在Twitch上赚钱\u003c/a\u003e\\n\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e💡\u003cstrong\u003e提示：\u003c/strong\u003e不论你使用那个营销渠道，你都要时不时发布强有力的“行动号召”（CTA），也就是招呼你平台上的受众直接前往你的网店或网站。参考\u003ca href=\\\"/blog/link-in-bio\\\" target=\\\"_blank\\\"\u003e如何善用社媒简介中的链接\u003c/a\u003e一文，达到为你网站引流的目的。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e制定内容策略\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e内容创作无论是在你的网站上作为搜索引擎优化策略之一，还是在YouTube等其他平台上发布，都是增加流量、树立行业权威、为客户提供价值的好方法。\u003c/p\u003e\\n\u003cp\u003e🗒️ 内容营销模式有以下几种：\u0026nbsp;\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e博客等文字写作内容\u003c/li\u003e\\n\u003cli\u003e视频\u003c/li\u003e\\n\u003cli\u003e播客\u003c/li\u003e\\n\u003cli\u003e在线课程和教程\u003c/li\u003e\\n\u003cli\u003e社交媒体内容\u003c/li\u003e\\n\u003cli\u003e信息图表\u003c/li\u003e\\n\u003cli\u003e视觉内容\u003c/li\u003e\\n\u003cli\u003e电子书\u003c/li\u003e\\n\u003cli\u003ePDF和其他数码下载（模板、菜单、指南，免费字体等）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003e你网站上的内容可以用来提升流量（通过SEO），你也可以通过注册才可阅读的方式来累计你的电子邮件列表。一些免费内容，比如短教程或菜单等，可以作为给潜在顾客的一点甜头，促使他们更有信心购买你的收费内容，比如一整本菜谱书或者整套课程。\u003c/p\u003e\\n\u003cp\u003e潜在顾客也可以在其他平台，比如YouTube上自然地发现你的业务。在YouTube上发布内容是另一种让自己出现在搜索结果中的方法，同时易于建立一个网上社区。\u003c/p\u003e\\n\u003cp\u003e🔎\u003cstrong\u003e了解更多：\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/ecommerce-blog-post-templates\\\" target=\\\"_blank\\\"\u003e4个为商店引流的电商博客模板\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/video-marketing\\\" target=\\\"_blank\\\"\u003e视频营销指南：如何制作成功的海外营销视频？\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\u003ca href=\\\"/zh/blog/best-free-video-editing-software\\\" target=\\\"_blank\\\"\u003e15款免费好用的视频编辑软件推荐，让你秒变剪辑达人\u003c/a\u003e\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/how-to-create-an-online-course\\\" target=\\\"_blank\\\"\u003e10步创建线上课程\u003c/a\u003e （英文）\u003c/li\u003e\\n\u003cli\u003e\\n\u003ca href=\\\"/blog/free-content-marketing-creation-tools\\\" target=\\\"_blank\\\"\u003e在线业务的最佳内容创作工具\u003c/a\u003e （英文）\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍜成功故事：一个纯素厨师如何在YouTube上创业\u003c/p\u003e\\n\u003cp\u003e威尔·杨（Wil Yeung）涉猎广泛：从做小提琴代发货到开发自己的消费品。这位连续创业者和自学成才的厨师通过YouTube内容策略建立了自己的最新事业——出售自己的食谱纸质书、电子书和在线课程。👉阅读\u003ca href=\\\"/blog/wil-yeung\\\" target=\\\"_blank\\\"\u003e威尔的故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003ch4\u003e\u003cstrong\u003e了解转化率优化\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/120261189-conversion-rate-optimization\\\" target=\\\"_blank\\\"\u003e转化率优化\u003c/a\u003e（CRO）是一套提高网站转化率（流量中产生购买的百分比）的营销策略。通过设计抉择、效率改进和测试，有效的CRO可以鼓励更多访客采取行动。\u003c/p\u003e\\n\u003cp\u003e有以下几种提高网站转化率的方法：\u003c/p\u003e\\n\u003cp\u003e✅ 简化用户体验\u003c/p\u003e\\n\u003cp\u003e✅ 添加推荐\u003c/p\u003e\\n\u003cp\u003e✅ 使用高质量图片\u003c/p\u003e\\n\u003cp\u003e✅ 优化\u003ca href=\\\"/zh/blog/thank-your-customers\\\" target=\\\"_blank\\\"\u003e感谢邮件\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e✅ 提供免费送货服务\u003c/p\u003e\\n\u003cp\u003e✅ 优化页面加载时间\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e进行推广分析\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在不了解\u003ca href=\\\"/blog/basic-ecommerce-metrics\\\" target=\\\"_blank\\\"\u003e电商指标\u003c/a\u003e的情况下投放广告，很可能会浪费金钱和时间。你应该花时间学习分析工具，了解相关术语。如此你将准确了解营销支出和绩效，从而加倍努力，改进行之有效的方法，停止无用功。\u003c/p\u003e\\n\u003cp\u003e社交平台通常都有内置的分析工具界面，可以帮助你跟踪内容和营销活动的效果。你也可以在电商平台的内置报告中或通过\u003ca href=\\\"/zh/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\\\" target=\\\"_blank\\\"\u003e谷歌分析\u003c/a\u003e（Google Analytics）等工具找到网站的\u003ca href=\\\"/blog/marketing-analytics\\\" target=\\\"_blank\\\"\u003e营销分析\u003c/a\u003e。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e建立一个社区\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e社区是小众市场品牌的关键。获得成熟社区的认可，或创建一个新的社区，都需要你持之以恒的真挚努力，再加上个性化风格。\u003c/p\u003e\\n\u003cp\u003e不论你的目标受众是乳腺癌患者，原住民社区，还是变装皇后，都需要深度了解你所针对的社区。你需要倾听、参与，征集反馈。\u003c/p\u003e\\n\u003cp\u003e许多新品牌选择从他们已经参与的熟悉社区出发发展业务。由此，他们非常熟悉顾客的需求和市场缺口。如果你还不是你所想针对的社区一员，你得自省，自己是否是这一团体的最佳人选。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e🍬成功故事：社区是这个棉花糖品牌扩展的基石\u003c/p\u003e\\n\u003cp\u003e当XO棉花糖（XO Marshmallow）的创始人们把他们的业务从农贸市场搬到线上时，他们将亲身体验也一起搬了过去。他们强大的社交团体为他们赢得了宝贵的反馈，通过口口相传的好评，他们得以成功开启新业务。👉阅读\u003ca href=\\\"/blog/xo-marshmallow\\\" target=\\\"_blank\\\"\u003e他们的故事\u003c/a\u003e （英文）\u003c/p\u003e\\n\u003c/div\u003e\\n\u003cp\u003e一旦你建立了一个社区，维护它就显得尤为重要。社区管理涉及到在公共空间发展与受众的关系。有效的社区管理包括四个部分：\u003c/p\u003e\\n\u003cp\u003e👀 \u003cstrong\u003e监控：\u003c/strong\u003e跟踪与你品牌相关的对话\u003c/p\u003e\\n\u003cp\u003e💬 \u003cstrong\u003e参与：\u003c/strong\u003e主动与客户、潜在客户和网红互动\u003c/p\u003e\\n\u003cp\u003e🚔 \u003cstrong\u003e管理：\u003c/strong\u003e删除无附加价值或违反你品牌或平台条款的评论和对话\u003c/p\u003e\\n\u003cp\u003e📐 \u003cstrong\u003e衡量：\u003c/strong\u003e分析人们对你品牌的看法，获取真实、未经过滤的反馈意见\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e客户服务促进营销\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/customer-service\\\" target=\\\"_blank\\\"\u003e客户服务\u003c/a\u003e是日常业务运营的一部分，有助于让客户满意，同时也是一种营销工具。优质的客户服务会激发人们的口碑推荐——人们愿意分享积极的经历。你还可以调整典型的客户服务沟通方式，告知客户即将推出的促销活动或新产品，并在此过程中促进未来的销售。\u003c/p\u003e\\n\u003cp\u003e🦘 跳回“11个步骤”\u003ca href=\\\"#steps\\\"\u003e目录\u003c/a\u003e\u003c/p\u003e\\n\u003ch3 id=\\\"11\\\"\u003e\u003cstrong\u003e11. 扩展业务\u003c/strong\u003e\u003c/h3\u003e\\n\u003cp\u003e现在，你的小企业应该犹如一台运转良好的机器。产品照片已经到位，而你正在建立在线社区，也已经掌握了履行流程，希望能定期进行销售。\u003c/p\u003e\\n\u003cp\u003e这些成就真值得庆祝！如果你已经做到了这一步，就已经成功地将一个想法变成了一个活生生的小企业。那么下一步该怎么做呢？你可能决定继续做小生意，致力于与忠实客户群建立关系，独自管理一切。但也许你已经做好准备，向更远大目标进发。\u003c/p\u003e\\n\u003cp\u003e以下介绍的时企业成长的下一步，其中包括寻求额外资金，以及雇佣和管理员工。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e监控和调整\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e在扩大规模之前，必须通过多种途径评估业务的健康状况。评估结果将增强你扩大业务规模的信心，并告知你如何扩大规模。以下是评估需要采取的一些步骤：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e检查您的关键绩效指标（KPI）。\u003c/strong\u003e在创业之初，你就设定了关键绩效指标（KPIs），用于衡量在实现业务目标方面的表现。设定这些指标很重要，但跟踪这些指标更为重要。你的业绩如何？\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e获取客户反馈。\u003c/strong\u003e你的忠实客户是你企业的利益相关者，就像投资者一样--他们在用自己的钱为你下注。通过调查或分析客户支持所收集的信息，把握客户情绪。\u003c/li\u003e\\n\u003cli\u003e\\n\u003cstrong\u003e进行业务回顾。\u003c/strong\u003e你可以随时对业务进行全盘审视，也可以设定季度或年度回顾。评估你的财务状况、目标进展以及市场地位。\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003ch4 id=\\\"fund2\\\"\u003e\u003cstrong\u003e融资2.0\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e你可能已经通过个人投资和自力更生开始创业，但如果你的计划规模更大，可能需要寻求商业资金。额外的资金可助你开设实体店、雇佣员工或开发新产品。\u003c/p\u003e\\n\u003cp\u003e在融资前，你需要准备好以下几点：\u003c/p\u003e\\n\u003cp\u003e✅ 更新你的商业计划，提出你的发展愿景\u003c/p\u003e\\n\u003cp\u003e✅ 收集财务报表\u003c/p\u003e\\n\u003cp\u003e✅ 撰写并练习\u003ca href=\\\"/blog/elevator-pitch\\\" target=\\\"_blank\\\"\u003e“电梯演讲”\u003c/a\u003e\u003c/p\u003e\\n\u003cp\u003e✅ 寻找一位\u003ca href=\\\"/blog/how-to-find-a-mentor\\\" target=\\\"_blank\\\"\u003e创业导师\u003c/a\u003e，帮助你准备演讲，完善你的商业计划书\u003c/p\u003e\\n\u003cdiv style=\\\"text-align: left;\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp style=\\\"text-align: left;\\\" class=\\\"heading--4\\\"\u003e融资助你发展业务\u003c/p\u003e\\n\u003cp style=\\\"text-align: left;\\\"\u003e告别冗长的申请表格纸张，快速获得资金，助你的企业蓬勃发展。只需点击几下，即可从你的界面进入Shopify资金（Shopify Capital）。\u003c/p\u003e\\n\u003cp\u003e\u003cimg style=\\\"float: none;\\\" alt=\\\"Shopify capital\\\" src=\\\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify-capital_7eb2fa8a-2d99-459d-8f5f-e77ba8ff5ab3.jpg?v=1664300057\\\" loading=\\\"lazy\\\"\u003e\u003c/p\u003e\\n\u003ca class=\\\"marketing-button marketing-button--small\\\" href=\\\"/capital\\\" target=\\\"_blank\\\"\u003e获得资助\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e有几种为你的企业增长融资的方法，其中包括：\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e商业贷款\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e小型企业贷款有多种来源，包括主要银行、信用社和其他贷款机构。重要的是要查看每种渠道的可选方案，以决定哪种贷款最适合你的企业。你可以请财务顾问帮你做出明智的决定。\u003c/p\u003e\\n\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\\\" data-component-name=\\\"blog-cta-marketing\\\"\u003e\\n\u003cp class=\\\"heading--4\\\"\u003e💵 免费工具：商业贷款计算器\u0026nbsp;\u003c/p\u003e\\n\u003cp\u003e使用该工具计算你的贷款成本，包括总利息和月付款额，以及还款所需时间。\u003c/p\u003e\\n\u003ca href=\\\"/tools/business-loan-calculator\\\" class=\\\"marketing-button marketing-button--small\\\" target=\\\"_blank\\\"\u003e试用商业贷款计算器\u003c/a\u003e\\n\u003c/div\u003e\\n\u003cp\u003e\u003cstrong\u003e商业资助\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e许多类型的组织都提供小企业补助金。这些组织资助小企业，是为了弘扬其组织宗旨，为特定社区增加价值。鉴于此，，每笔资助的标准差异很大。\u003c/p\u003e\\n\u003cp\u003e小企业资助赠款不是贷款，你不必偿还资金。但你可能需要满足一些其他形式的期望值。\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003e众筹\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003e\u003ca href=\\\"/zh/blog/equity-crowdfunding\\\" target=\\\"_blank\\\"\u003e众筹\u003c/a\u003e通常是指通过群众集资的私人推广活动，可以是在企业运营、新产品发布，或者某个企业重要里程碑到来之前。总之，它为企业筹集资金，而这些资金来自普通民众。他们不需要得到回报，但品牌通常会提供产品、会员或赠品等激励措施。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e壮大团队\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e为了实现企业的长期发展目标，你不可能永远身兼多职。随着业务的发展，你应专注于自己最喜欢的，以及最适合自己技能的工作。至于其他方面的工作，可以委托他人。有三种主要方法可以让你摆脱一些任务。\u003c/p\u003e\\n\u003cp\u003e首先，你可使用\u003ca href=\\\"/blog/business-bots-roundup\\\" target=\\\"_blank\\\"\u003e机器人\u003c/a\u003e应用来实现流程自动化。这些应用可以完成从发送客户通信到生成财务报告的所有工作，让你可以做更多的事情。\u003c/p\u003e\\n\u003cp\u003e但很快，你就可能需要人工帮助，尤其是当你需要卸载人工任务或雇佣员工做客服工作时。即使你的品牌指南中可能没有任何关于招聘的理念，那它仍然可作为一个很好的样本，帮助你确认新员工需要具备哪些素质。\u003c/p\u003e\\n\u003cp\u003e如果你还没准备好建立薪资体系或管理员工，外包是另一种在分身无术的情况下增加人力的方法。自由职业者、\u003ca href=\\\"/blog/how-to-hire-virtual-assistant-services\\\" target=\\\"_blank\\\"\u003e虚拟助理\u003c/a\u003e和合同员工都是成长型企业的选择。\u003c/p\u003e\\n\u003ch4\u003e\u003cstrong\u003e销往国际市场\u003c/strong\u003e\u003c/h4\u003e\\n\u003cp\u003e发展品牌的另一种方式是拓展其他市场。可能是在现有的销售市场中寻找新的受众，也可能是跨国销售。在一头扎进全球电商之前，一定要做好功课。每个国家都有一套特定的法规。在海外销售或开设网点或仓库之前，请咨询律师的意见。\u003c/p\u003e\\n\u003ch2\u003e开始创业，设计生活\u003c/h2\u003e\\n\u003cp\u003e你成功了！你已经坐在了老板的位置上，并且在通往下一个大目标的路上了。这一路走来，你汲取了知识，从错误中吸取教训，倾其所能帮助自己的企业达到最佳表现。而最令人兴奋的是，你以自己的激情建立了一种新的生活方式。享受这段旅程吧，并记住：一路上照顾好自己。\u003c/p\u003e\\n\u003cdiv id=\\\":R0:\\\" data-component-name=\\\"blog-read-more\\\" class=\\\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\\\"\u003e\u003ch2 class=\\\"!mt-0 mb-6 font-aktivgroteskextended\\\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\\\"!mt-0 !mb-0\\\"\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/business-opportunities\\\"\u003e2021年最赚钱的23个商机\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/home-business\\\"\u003e如何在家挣钱？13个用于在家创业的项目建议\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/sell-plants-online\\\"\u003e准备在网上卖绿植？解析植物产品的品牌塑造之路\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/trending-products\\\"\u003e畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/instagram-ads\\\"\u003e在 Instagram 打广告教学指南攻略，新手小白必看！\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/swot-analysis\\\"\u003eSWOT 分析：找到竞争优势的简单方法\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/online-business-ideas\\\"\u003e【副业推荐】16种适合新手起步的构想，帮助你获取客户\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/business-model\\\"\u003e成功商业模式案例分析：从代发货到会员制电商，哪种模式最适合你\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/dropshipping-model\\\"\u003e代发货模式：新手商家的起步之路\u003c/a\u003e\u003c/li\u003e\u003cli class=\\\"mt-2\\\"\u003e\u003ca href=\\\"/zh/blog/canadian-holiday-marketing\\\"\u003e加拿大市场特点分析：7 大节日营销指南助力 Shopify 商家爆单\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\\\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\\\" id=\\\"faq-section\\\"\u003e\\n\u003cdiv itemscope=\\\"\\\" itemtype=\\\"https://schema.org/FAQPage\\\"\u003e\\n\u003ch2\u003e创业起步常见问题\u003c/h2\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e没有钱可以创业吗？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e可以，你没钱也可以创业！投资较低的副业，如代发货或按需打印业务。这是在工作同时也创业的简单方法。你可以在发展过程中自筹资金，也可以考虑小额商业贷款或众筹活动。利用你已有的技能，并善用免费工具。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e怎样仅凭一个想法就创业？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e一旦有了创业想法，你就已经完成了创业的最大一步。现在是将想法付诸行动的时候了。以下步骤可助你开始小本创业，亦或可创建一个帝国。\u003c/p\u003e\\n\u003cli\u003e研究你的想法、产品、市场和受众\u003c/li\u003e\\n\u003cli\u003e计算启动成本\u003c/li\u003e\\n\u003cli\u003e寻找产品、供应商或原材料\u003c/li\u003e\\n\u003cli\u003e制定运输策略\u003c/li\u003e\\n\u003cli\u003e制定品牌战略和品牌识别（选择企业名称、设计logo等）\u003c/li\u003e\\n\u003cli\u003e搭建并启动网站\u003c/li\u003e\\n\u003cli\u003e决定企业结构，并在政府和税务局注册企业（领取营业执照）\u003c/li\u003e\\n\u003cli\u003e购买保险\u003c/li\u003e\\n\u003cli\u003e管理你的资金\u003c/li\u003e\\n\u003cli\u003e推广你的企业（建立社交媒体账户、编写营销计划等）\u003c/li\u003e\\n\u003cli\u003e扩大业务规模\u003c/li\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e应该什么时候创业？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e创业永远没有 “正确 ”的时间。你应该在有时间、精力和资金的情况下开始创业。在你还在工作的时候创业是一种低风险的方式，在向全职创业跃进之前先试水。\u003c/p\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e创业需要什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e创业需要以下这些：\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e一个创业想法\u003c/li\u003e\\n\u003cli\u003e启动资金（个人储蓄、贷款或其他资本）\u003c/li\u003e\\n\u003cli\u003e为你的想法找到一个可行的市场或受众\u003c/li\u003e\\n\u003cli\u003e接触和销售该市场的方法（如网上商店）\u003c/li\u003e\\n\u003cli\u003e白手起家的激情和决心\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003c/div\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"mainEntity\\\" itemtype=\\\"https://schema.org/Question\\\"\u003e\\n\u003ch3 itemprop=\\\"name\\\"\u003e最佳的创业方式是什么？\u003c/h3\u003e\\n\u003cdiv itemscope=\\\"\\\" itemprop=\\\"acceptedAnswer\\\" itemtype=\\\"https://schema.org/Answer\\\"\u003e\\n\u003cdiv itemprop=\\\"text\\\"\u003e\\n\u003cp\u003e最佳的创业方式就是大胆尝试。很多没有经验、启动预算低的人也可以创业。\u003c/p\u003e\\n\u003cp\u003e最成功的小企业是那些在正确的时间将正确的产品与正确的客户相匹配的企业。这些企业的创始人了解他们的市场，并建立了一个引人注目的品牌来适应市场。只要你努力评估你的想法是否可行，你就能在任何行业、以任何商业模式取得成功。在开始创业之前，先确定 “成功 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Weiss founder of TheWaystoWealth]\",\"https://www.thewaystowealth.com/author/rjweiss/\",{\"_385\":2136,\"_387\":2137},\"Pinterest - [Pinterest Scheduling]\",\"https://later.com/pinterest-scheduling/\",{\"_385\":2139,\"_387\":2140},\"Hootsuite - [Pinterest Scheduler \u0026 Analytics]\",\"https://www.hootsuite.com/pinterest\",{\"_385\":2142,\"_387\":2143},\"Pinterest - [Rich Pins Help]\",\"https://help.pinterest.com/en/business/article/rich-pins\",{\"_385\":2145,\"_387\":2146},\"Pinterest - [Crochet Community Board]\",\"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/\",{\"_385\":2148,\"_387\":2149},\"Side Hustle Tips - [Side Hustle Tips]\",\"https://www.sidehustle.tips/\",{\"_385\":2151,\"_387\":2152},\"Pinterest - [Pinterest Analytics]\",\"https://analytics.pinterest.com/\",{\"_385\":2154,\"_387\":2155},\"Pinterest - [Creative Best 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'/pricing')}}\",{\"_1093\":3302,\"_3172\":368,\"_385\":334,\"_2536\":3296},\"下一个大企业家就是您！\",{\"_1093\":3304,\"_3172\":3305,\"_385\":334,\"_2536\":3306},\"将您梦想中的业务变为现实\",\"Shopify 拥有您建立、经营和扩展业务所需的一切。只等您踏出第一步。\",\"https://help.shopify.com/en/manual/intro-to-shopify\",\"articleVideoExp\",{\"_3309\":3310},\"lightButtonText\",\"Shopify 如何运作\",{\"_1093\":3209,\"_3172\":3312},\"探索集合一切线下和线上销售所需功能的 POS 系统。\",\"aboutShopifyExp\",{\"_2690\":3315,\"_2696\":3317},{\"_385\":467,\"_2536\":3316},\"{{site, url(path: '/about-shopify')}}\",{\"_385\":3318,\"_2536\":3316},\"查看功能和套餐\",\"whatIsShopifyIntExp\",{\"_2690\":3321,\"_2696\":3323},{\"_385\":334,\"_2536\":3322},\"{{site, url(path: '/blog/what-is-shopify')}}\",{\"_385\":334,\"_2536\":3316},\"dropShippingCtaCoreBlogExp\",{\"_1093\":3326,\"_3172\":368,\"_385\":334,\"_2536\":3327},\"立即使用 Shopify 开启代发货业务\",\"{{site, url(path: '/dropshipping')}}\",{\"_1093\":3212,\"_3172\":3329,\"_375\":3330,\"_3331\":3332},\"订阅我们的博客，即可免费获取开展电子商务业务的技巧、灵感和资源。所有这些资源都会直接发送到您的收件箱。\",\"随时取消订阅。输入您的电子邮件地址，即表示您同意接收来自 Shopify 的营销电子邮件。\",\"conversionCta\",{\"_385\":3215,\"_3333\":3334,\"_455\":3335},\"emailPlaceholder\",\"在此处输入电子邮件地址\",{\"_1093\":3218,\"_127\":3219},{\"_1093\":3337,\"_56\":3338},\"Shopify 最新动态\",{\"_385\":3339},\"查看全部\",{\"_3264\":3341,\"_3342\":3343,\"_3291\":3344,\"_361\":3206},\"使用 Shopify 开展全渠道销售\",\"subheadHtml\",\"随时随地学习。免费试用 Shopify，探索您开创、经营和扩展业务所需的全部工具。\",{\"_385\":298,\"_2536\":3293},\"textCta\",{\"_2536\":3293,\"_385\":3347},\"点击此处，立即使用 Shopify 开始在线销售\",\"rightColSideBannerTitle\",\"利用 POS，把握所有销售商机。\",{\"_40\":3351},\"资料来源\",\"aiSummary\",{\"_125\":3354},\"AI 摘要\",\"getInTouchBanner\",{\"_342\":3357,\"_125\":310,\"_3358\":310},\"\u003ctitle\u003e获得独特的 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href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003e隐私政策\u003c/a\u003e。\",\"thanks\",{\"_1093\":3459,\"_344\":3460,\"_3461\":3462,\"_3463\":3464,\"_462\":3465},\"感谢您的注册！\",\"{{date}}见！我们将在活动开始之前，向您发送活动的唯一链接。\",\"subheading_onehourbefore\",\"活动的观看链接即将通过电子邮件发送给您。\",\"subheading_after\",\"请检查您的电子邮件，获取视频录像的链接。\",\"添加到日历\",\"homeLink\",{\"_385\":3468},\"前往 Shopify.com\",\"protected\",{\"_344\":3471},\"这是一项私人活动。\",\"event\",{\"_3457\":3474},{\"_1093\":3459,\"_3475\":3476,\"_3477\":3478,\"_344\":3479,\"_3480\":3481,\"_3482\":3483,\"_462\":3465},\"heading_bookmeeting\",\"感谢您的请求\",\"heading_isFull\",\"感谢您加入等候名单\",\"期待与您见面！\",\"subheading_bookmeeting\",\"我们会尽快与您联系，确认会面事宜。\",\"subheading_isFull\",\"我们会与您联系，确认注册状态。\",{\"_3457\":3485,\"_3488\":3489},{\"_1093\":3486,\"_462\":3487},\"谢谢\",\"Shopify Plus 销售专家会尽快与您联系。\",\"callUs\",{\"_1093\":3490,\"_462\":3491,\"_3291\":3492},\"想要更快开始聊天？致电我们。\",\"周一到周五上午 9 点到下午 6 点 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Shopify.\",{\"_1093\":3828,\"_127\":3829},\"Thank you for subscription!\",\"Check your email for instructions.\",{\"_342\":3831,\"_1803\":3832,\"_3216\":3833},\"The newsletter for entrepreneurs\",\"Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify. By proceeding, you agree to the \u003ca href=\\\"{{site, url(path: '/legal/terms', locale: 'en')}}\\\" target='_blank'\u003eTerms and Conditions\u003c/a\u003e and \u003ca href=\\\"{{site, url(path: '/legal/privacy', locale: 'en')}}\\\" target='_blank'\u003ePrivacy Policy\u003c/a\u003e.\",\"popular posts\",{\"_449\":3836,\"_3169\":3838},{\"_429\":3837},\"Please enter a valid email address.\",{\"_3232\":3839,\"_3234\":3840,\"_274\":3843},\"Get updates\",{\"_1093\":3841,\"_3172\":3842,\"_3178\":1337},\"Thanks for subscribing.\",\"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.\",\"Something went wrong, please try again later!\",{\"_342\":3845},\"Read more\",{\"_342\":3847},\"Related article\",{\"_3247\":3849,\"_3251\":3852,\"_3255\":3855,\"_451\":3859},{\"_1093\":3850,\"_1780\":3851,\"_3178\":1345},\"Grow your business with the Shopify Partner Program\",\"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.\",{\"_1093\":3853,\"_1780\":3854,\"_3178\":1345},\"Build apps for Shopify merchants\",\"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. 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Join for free and access revenue share opportunities, developer preview environments, and educational resources.\",{\"_3264\":3862,\"_3266\":3863,\"_3268\":3864,\"_3270\":3865,\"_3272\":3866,\"_3274\":3867,\"_3276\":3868,\"_3278\":3869},\"Share article\",\"Updated on\",\"Published on\",\"Updated by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e on \u003cupdatedDate\u003e{{updatedOn}}\u003cupdatedDate/\u003e\",\"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e\",\"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e\",\"Reviewed\",\"Written\",{\"_3282\":3871},{\"_385\":494},{\"_1093\":3873,\"_3172\":3874,\"_1974\":3875,\"_3291\":3877,\"_3294\":3878,\"_3297\":3879,\"_2690\":3881,\"_2696\":3884,\"_3307\":3887,\"_3207\":3889,\"_3313\":3891,\"_3319\":3895,\"_3324\":3899},\"Start selling with Shopify today\",\"Start your free trial with Shopify today—then use these resources to guide you through every step of the process.\",{\"_3289\":3876},\"My alt.\",{\"_2536\":3293,\"_385\":1342},{\"_2536\":3296,\"_385\":1358},{\"_385\":3880,\"_2536\":3300},\"See plans\",{\"_1093\":3882,\"_3172\":3883,\"_385\":1358,\"_2536\":3296},\"The next big entrepreneur: you\",\"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.\",{\"_1093\":3885,\"_3172\":3886,\"_385\":1358,\"_2536\":3306},\"LET’S MAKE YOUR BUSINESS HAPPEN\",\"Shopify has everything you need to build, run, and grow a business. All you've got to do is start.\",{\"_3309\":3888},\"How does Shopify work\",{\"_1093\":3820,\"_3172\":3890},\"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.\",{\"_2690\":3892,\"_2696\":3893},{\"_385\":1405,\"_2536\":3316},{\"_385\":3894,\"_2536\":3316},\"View features and plans\",{\"_2690\":3896,\"_2696\":3898},{\"_385\":1358,\"_2536\":3897},\"{{site, url(path: '/blog/was-is-shopify')}}\",{\"_385\":1358,\"_2536\":3316},{\"_1093\":3900,\"_3172\":3883,\"_385\":1358,\"_2536\":3327},\"Start dropshipping with Shopify today\",{\"_1093\":3822,\"_3172\":3902,\"_375\":3903,\"_3331\":3904},\"Subscribe to our blog and get free ecommerce tips, inspiration, and resources delivered directly to your inbox.\",\"Unsubscribe anytime. By entering your email, you agree to receive marketing emails from Shopify.\",{\"_385\":3825,\"_3333\":3905,\"_455\":3906},\"Email here\",{\"_1093\":3828,\"_127\":3829},{\"_1093\":3908,\"_56\":3909},\"Latest from Shopify\",{\"_385\":3910},\"See all\",{\"_3264\":3912,\"_3342\":3913,\"_3291\":3914,\"_361\":3818},\"Sell anywhere with Shopify\",\"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.\",{\"_385\":1342,\"_2536\":3293},{\"_2536\":3293,\"_385\":3916},\"Click here to start selling online now with Shopify\",\"The point of sale for every sale.\",{\"_40\":3919},\"Sources\",{\"_125\":3921},\"AI Summary\",{\"_342\":3923,\"_125\":1348,\"_3358\":3924},\"\u003ctitle\u003eGet the only point of sale that gives you \u003chighlight\u003emore\u003c/highlight\u003e\u003c/title\u003e\",\"get in touch\",{\"_3390\":3926,\"_3472\":3980,\"_1063\":3987,\"_3493\":3994,\"_3232\":3998,\"_3503\":4001,\"_3686\":3687},{\"_3392\":3927,\"_3394\":3928,\"_22\":3929,\"_429\":3932,\"_3402\":3935,\"_342\":3938,\"_1059\":3941,\"_3412\":3943,\"_3416\":3946,\"_3422\":3950,\"_3439\":3959,\"_3454\":3968,\"_3457\":3970,\"_3466\":3976,\"_3469\":3978},\"Sorry but we’re having some problems completing your registration.\",\"Please send us an email at \u003ca href=\\\"mailto:plus@shopify.com\\\"\u003eplus@shopify.com\u003c/a\u003e or try again later.\",{\"_61\":3930,\"_274\":3931},\"Full name\",\"Please enter your full name\",{\"_61\":3933,\"_274\":3934},\"Business email\",\"Please enter a valid email address\",{\"_61\":3936,\"_274\":3937},\"Business phone\",\"Please enter your business phone number\",{\"_61\":3939,\"_274\":3940},\"Job title\",\"Please enter your job title\",{\"_61\":1673,\"_274\":3942},\"Please enter your company name\",{\"_61\":3944,\"_274\":3945},\"Website URL\",\"Please enter your website URL\",{\"_61\":3947,\"_274\":3948,\"_3420\":3949},\"Access code\",\"Please enter the access code to continue\",\"Incorrect access code. Please try again\",{\"_61\":3951,\"_274\":3952,\"_3426\":3953},\"Annual revenue\",\"Please enter your annual revenue\",{\"_3428\":1332,\"_3429\":3954,\"_3431\":3955,\"_3433\":3956,\"_3435\":3957,\"_3437\":3958},\"Unknown\",\"Up to 1 million dollars\",\"1 to 30 million dollars\",\"30 to 100 million dollars\",\"Over 100 million dollars\",{\"_61\":3960,\"_274\":3961,\"_3426\":3962},\"Annual offline revenue\",\"Please enter your annual offline revenue\",{\"_3428\":1332,\"_3444\":3963,\"_3446\":3964,\"_3448\":3965,\"_3450\":3966,\"_3452\":3967},\"$0 to $250,000\",\"$250,000 to $500,000\",\"$500,000 to $1,000,000\",\"$1,000,000 to $10,000,000\",\"$10,000,000+\",{\"_61\":3969},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"{{site, url(path: '/legal/privacy')}}\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1093\":3971,\"_344\":3972,\"_3461\":3973,\"_3463\":3974,\"_462\":3975},\"Thank you for registering!\",\"See you on {{date}}! We'll send you a unique link for the event before it begins.\",\"A link for you to watch the event will be emailed to you shortly.\",\"Please check your email for a link to the recorded video.\",\"Add to your calendar\",{\"_385\":3977},\"Go to Shopify.com\",{\"_344\":3979},\"This is a private event.\",{\"_3457\":3981},{\"_1093\":3971,\"_3475\":3982,\"_3477\":3983,\"_344\":3984,\"_3480\":3985,\"_3482\":3986,\"_462\":3975},\"Thank you for your request\",\"Thank you for joining the waitlist\",\"We will see you soon.\",\"We will reach out shortly to confirm your meeting.\",\"We will be in touch to confirm your registration status.\",{\"_3457\":3988,\"_3488\":3991},{\"_1093\":3989,\"_462\":3990},\"Thank you\",\"A Shopify Plus sales expert will contact you soon.\",{\"_1093\":3992,\"_462\":3993,\"_3291\":3492},\"Want to chat sooner? Give us a call.\",\"Monday to Friday 9am-6pm ET\",{\"_3457\":3995},{\"_1093\":3996,\"_3497\":3997},\"Thank you for your interest in this resource\",\"Download now\",{\"_61\":3999,\"_3501\":4000},\"Submit\",\"Submitting...\",{\"_3392\":3927,\"_3394\":3928,\"_22\":4002,\"_429\":4003,\"_3402\":4004,\"_342\":4005,\"_1059\":4006,\"_3412\":4007,\"_3511\":4008,\"_3578\":4043,\"_3454\":4047,\"_3613\":4049,\"_3618\":4052,\"_3622\":4055,\"_3626\":4058,\"_3647\":4070,\"_3649\":4071,\"_3653\":4074,\"_269\":4077,\"_3660\":4079,\"_3677\":4094},{\"_61\":3930,\"_274\":3931},{\"_61\":3933,\"_274\":3934},{\"_61\":3936,\"_274\":3937},{\"_61\":3939,\"_274\":3940},{\"_61\":1673,\"_274\":3942},{\"_61\":3944,\"_274\":3945},{\"_61\":4009,\"_274\":4010,\"_3426\":4011},\"Industry\",\"Please select your industry\",{\"_3428\":1332,\"_3516\":4012,\"_3518\":4013,\"_3520\":4014,\"_3522\":4015,\"_3524\":4016,\"_3526\":4017,\"_3528\":4018,\"_3530\":4019,\"_3532\":4020,\"_3534\":4021,\"_3536\":4022,\"_3538\":4023,\"_3540\":4024,\"_3542\":4025,\"_3544\":4026,\"_3546\":4027,\"_3548\":4028,\"_3550\":4029,\"_3552\":4030,\"_3554\":4031,\"_3556\":4032,\"_3558\":4033,\"_3560\":4034,\"_3562\":4035,\"_3564\":4036,\"_3566\":4037,\"_3568\":4038,\"_3570\":4039,\"_3572\":4040,\"_3574\":4041,\"_3576\":4042},\"Adult\",\"Alcohol\",\"Animals \u0026 Pet Supplies\",\"Apparel \u0026 Accessories\",\"Art \u0026 Photography\",\"Aviation \u0026 Aerospace\",\"Baby \u0026 Toddler\",\"Banking, Finance, Insurance\",\"Charity, Non-Profit \u0026 Organizations\",\"Construction \u0026 Industrial\",\"Education\",\"Electronics \u0026 Gadgets\",\"Entertainment\",\"Food \u0026 Beverage (excl. Alcohol)\",\"Furniture\",\"Gifts \u0026 Collectibles\",\"Health \u0026 Beauty (excl. Pharma)\",\"Home Decor\",\"Jewelry\",\"Media \u0026 Communication\",\"Regulated Industry - Cannabis\",\"Regulated Industry - Firearms\",\"Regulated Industry - Pharma\",\"Regulated Industry - Tobacco\",\"Services\",\"Sports \u0026 Recreation (excl. Firearms)\",\"Stationery \u0026 Office Supplies\",\"Toys \u0026 Games\",\"Travel \u0026 Tourism\",\"Vehicles \u0026 Parts\",\"Other\",{\"_61\":4044,\"_274\":4045,\"_3426\":4046},\"Current POS solution\",\"Please select your current POS solution\",{\"_3428\":1332,\"_3583\":3584,\"_3585\":3586,\"_3587\":3588,\"_3589\":3590,\"_3591\":3592,\"_3593\":3594,\"_3595\":3596,\"_3597\":3598,\"_3576\":4042,\"_3599\":3600,\"_3601\":3602,\"_3603\":3604,\"_3605\":3606,\"_3607\":3608,\"_3609\":3610},{\"_61\":3969,\"_375\":4048},\"By submitting this form, you agree to receive promotional messages from Shopify and the partners that provide these resources about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails.\",{\"_3426\":4050},{\"_3428\":1332,\"_3616\":4051},\"Less than $250,000\",{\"_61\":4053,\"_274\":4054},\"Annual online revenue\",\"Please enter your annual online revenue\",{\"_61\":4056,\"_274\":4057},\"Annual in-store revenue\",\"Please enter your annual in-store revenue\",{\"_61\":4059,\"_274\":4060,\"_3426\":4061},\"Current retail locations\",\"Please select your current number of retail locations \",{\"_3428\":1332,\"_3631\":4062,\"_3633\":4063,\"_3635\":4064,\"_3637\":4065,\"_3639\":4066,\"_3641\":4067,\"_3643\":4068,\"_3645\":4069},\"1\",\"2 to 3\",\"4 to 10\",\"11 to 20\",\"21 to 200\",\"200+\",\"No locations\",\"Opening soon\",{\"_61\":3939,\"_274\":3940},{\"_61\":4072,\"_274\":4073},\"City\",\"Please enter your city\",{\"_61\":4075,\"_274\":4076},\"State\",\"Please select your state\",{\"_61\":1331,\"_274\":4078,\"_3659\":1332},\"Please select your country\",{\"_61\":4080,\"_3663\":4081,\"_3426\":4082,\"_3675\":4092,\"_274\":4093},\"Please indicate dietary restriction/food allergy\",\"Optional\",[4083,4084,4085,4086,4087,4088,4089,4090,4091,4092],\"Dairy Free\",\"Gluten Free\",\"Halal\",\"Kosher\",\"Lactose Free\",\"Nut allergy\",\"Shellfish\",\"Vegan\",\"Vegetarian\",\"Others\",\"Please enter your dietary restrictions\",{\"_61\":4095,\"_3663\":4081,\"_3426\":4096,\"_3675\":4092,\"_274\":4101},\"Please let us know if you have any accessibility requirements\",[4097,4098,4099,4100,4092],\"Hearing\",\"Lactation/Nursing Room\",\"Mobility\",\"Vision\",\"Please enter your accessibility requirements\",{\"_4103\":4104},\"steps\",{\"_4105\":4106,\"_4112\":4113,\"_4142\":4143},\"first\",{\"_125\":4107,\"_1093\":4108,\"_1974\":4109},\"Find your next move\",\"Want to start \u003cbr/\u003e a business?\",{\"_3289\":4110,\"_2028\":4111},\"Two women in a store\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/df9e72ff9ac5e96023bc845cee04f0a9.png\",\"second\",{\"_4114\":4115,\"_1093\":4141},\"answers\",[4116,4121,4126,4131,4136],{\"_1796\":4117,\"_385\":4120},{\"_2028\":4118,\"_3289\":4119},\"https://cdn.shopify.com/b/shopify-brochure2-assets/f131d37fec928de52288a34726eaea52.svg\",\"Message icon\",\"Brainstorming and exploring ideas\",{\"_1796\":4122,\"_385\":4125},{\"_2028\":4123,\"_3289\":4124},\"https://cdn.shopify.com/b/shopify-brochure2-assets/31c8a6a1446732f1d290432b4a2262da.svg\",\"Flower icon\",\"Unsure how to bring my idea to life\",{\"_1796\":4127,\"_385\":4130},{\"_2028\":4128,\"_3289\":4129},\"https://cdn.shopify.com/b/shopify-brochure2-assets/22d627c8d3b8046d3bcb5d7ce2a0bd76.svg\",\"Box icon\",\"Need help sourcing my product\",{\"_1796\":4132,\"_385\":4135},{\"_2028\":4133,\"_3289\":4134},\"https://cdn.shopify.com/b/shopify-brochure2-assets/269ed153fc36296cf4205d1d6e8a0436.svg\",\"Bag icon\",\"Ready to start selling\",{\"_1796\":4137,\"_385\":4140},{\"_2028\":4138,\"_3289\":4139},\"https://cdn.shopify.com/b/shopify-brochure2-assets/cc4602d242b74309a6d39cd4d8bc61b6.svg\",\"Phone icon\",\"Selling casually but want to launch online\",\"What best describes your current status?\",\"third\",{\"_4144\":4145},\"cards\",[4146,4162,4172,4184,4193],{\"_4147\":4148,\"_4151\":4152,\"_3365\":4155},\"headingGroup\",{\"_3264\":4149,\"_3342\":4150},\"Find your next big idea\",\"Use these resources to get inspired or refine your idea.\",\"img\",{\"_3289\":4153,\"_2028\":4154},\"Start a business\",\"https://cdn.shopify.com/b/shopify-brochure2-assets/a76063d2fb8f57b3f70337724ac28ae9.png\",[4156,4159],{\"_385\":4157,\"_387\":4158},\"Small business ideas\",\"{{blog, url(path: '/low-investment-business-ideas')}}\",{\"_385\":4160,\"_387\":4161},\"How to come up with an idea\",\"{{blog, url(path: '/how-to-come-up-with-a-business-idea')}}\",{\"_4147\":4163,\"_4151\":4166,\"_3365\":4168},{\"_3264\":4164,\"_3342\":4165},\"Turn your idea into reality\",\"Learn everything you need to know to go from idea to first sale.\",{\"_3289\":4153,\"_2028\":4167},\"https://cdn.shopify.com/b/shopify-brochure2-assets/72e4f94a7b17ce43ed5940fafdc123ec.png\",[4169],{\"_385\":4170,\"_387\":4171},\"Read the guide\",\"{{blog, url(path: '/how-to-start-a-business')}}\",{\"_4147\":4173,\"_4151\":4176,\"_3365\":4178},{\"_3264\":4174,\"_3342\":4175},\"Bring your product to life\",\"Explore your options when it comes to sourcing and manufacturing.\",{\"_3289\":4153,\"_2028\":4177},\"https://cdn.shopify.com/b/shopify-brochure2-assets/ad1dd9d07f8161178139f03e74925f23.png\",[4179,4181],{\"_385\":1561,\"_387\":4180},\"{{blog, url(path: '/product-sourcing-apps')}}\",{\"_385\":4182,\"_387\":4183},\"Product manufacturing\",\"{{blog, url(path: '/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea')}}\",{\"_4147\":4185,\"_4151\":4188,\"_3365\":4190},{\"_3264\":4186,\"_3342\":4187},\"Start selling with Shopify\",\"Make it official: Launch your online store to make your first sale.\",{\"_3289\":4153,\"_2028\":4189},\"https://cdn.shopify.com/b/shopify-brochure2-assets/db3301ed4fd748fc35a434cb9583cbf5.png\",[4191],{\"_385\":1342,\"_387\":4192},\"https://accounts.shopify.com/store-create\",{\"_4147\":4194,\"_4151\":4197,\"_3365\":4199},{\"_3264\":4195,\"_3342\":4196},\"Start your online store\",\"Build your own online storefront to grow your customer base and boost sales.\",{\"_3289\":4153,\"_2028\":4198},\"https://cdn.shopify.com/b/shopify-brochure2-assets/7de4a3ef9692cd213c2c1b2e2737a4eb.png\",[4200],{\"_385\":4201,\"_387\":3316},\"Learn about Shopify\",{\"_3284\":4203,\"_2050\":4269,\"_3345\":4308,\"_2532\":4347},{\"_2690\":4204,\"_2696\":4243},{\"_4205\":4206},\"clusters\",[4207,4211,4215,4219,4223,4227,4231,4235,4239],{\"_4208\":584,\"_1093\":4209,\"_3172\":4210},\"cluster\",\"START DROPSHIPPING TODAY\",\"Connect your store to dropshipping suppliers and sell with the internet's best checkout.\",{\"_4208\":4212,\"_1093\":4213,\"_3172\":4214},\"start a business\",\"START YOUR BUSINESS WITH SHOPIFY\",\"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow.\",{\"_4208\":4216,\"_1093\":4217,\"_3172\":4218},\"business ideas\",\"DISCOVER YOUR BUSINESS\",\"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow.\",{\"_4208\":4220,\"_1093\":4221,\"_3172\":4222},\"print on demand\",\"PRINT ON DEMAND WITH SHOPIFY\",\"Create and sell custom products without the stress of shipping.\",{\"_4208\":4224,\"_1093\":4225,\"_3172\":4226},\"shopify branded\",\"BUILD YOUR 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Try it out.\",{\"_4205\":4244},[4245,4248,4250,4252,4255,4257,4260,4263,4266],{\"_4208\":584,\"_1093\":4246,\"_3172\":4247},\"DROPSHIPPING? LET'S GO.\",\"Build your store and connect to dropshipping suppliers. Sell through your website and socials with the internet's best checkout.\",{\"_4208\":4212,\"_1093\":3885,\"_3172\":4249},\"Shopify has everything you need to build, run, and grow your business. All you have to do is start.\",{\"_4208\":4216,\"_1093\":4251,\"_3172\":4218},\"HEY, THAT'S A GREAT IDEA!\",{\"_4208\":4220,\"_1093\":4253,\"_3172\":4254},\"CLICK, PRINT, CHA-CHING 🛍️\",\"Create and sell custom print-on-demand products without the stress of storage or shipping.\",{\"_4208\":4224,\"_1093\":4256,\"_3172\":4226},\"SEE WHY BRANDS TRUST SHOPIFY\",{\"_4208\":4228,\"_1093\":4258,\"_3172\":4259},\"STARTING A SIDE HUSTLE?\",\"With Shopify’s tools and apps, holding down a side hustle has never been easier.\",{\"_4208\":4232,\"_1093\":4261,\"_3172\":4262},\"READY TO OPEN YOUR STORE?\",\"Try Shopify’s website builder, world-leading checkout, and sales tools for free.\",{\"_4208\":4236,\"_1093\":4264,\"_3172\":4265},\"CRAFT WINNING CAMPAIGNS\",\"Turn clicks into customers with Shopify's multichannel marketing tools.\",{\"_4208\":4240,\"_1093\":4267,\"_3172\":4268},\"MULTICHANNEL SELLING SIMPLIFIED\",\"Simplify multichannel selling with seamless social media and marketplace integrations.\",{\"_2690\":4270,\"_2696\":4289},{\"_4205\":4271},[4272,4274,4276,4277,4279,4281,4283,4285,4287],{\"_4208\":584,\"_3201\":4273,\"_3203\":3817},\"Start your dropshipping business today.\",{\"_4208\":4212,\"_3201\":4275,\"_3203\":3817},\"Build your dream business today.\",{\"_4208\":4216,\"_3201\":4275,\"_3203\":3817},{\"_4208\":4220,\"_3201\":4278,\"_3203\":955},\"Start your \u003cbr/\u003e\u003cb\u003eprint on demand\u003c/b\u003e\u003cbr/\u003e business.\",{\"_4208\":4224,\"_3201\":4280,\"_3203\":3817},\"Create your online store today.\",{\"_4208\":4228,\"_3201\":4282,\"_3203\":3817},\"Start your side hustle today.\",{\"_4208\":4232,\"_3201\":4284,\"_3203\":3817},\"Start your online store today.\",{\"_4208\":4236,\"_3201\":4286,\"_3203\":3817},\"Try Shopify’s marketing tools today.\",{\"_4208\":4240,\"_3201\":4288,\"_3203\":955},\"Sell online and in person, \u003cb\u003ewherever your customers are.\u003c/b\u003e\",{\"_4205\":4290},[4291,4293,4295,4298,4299,4301,4303,4304,4306],{\"_4208\":584,\"_3201\":4292,\"_3203\":955},\"Connect with \u003cb\u003edropshipping suppliers.\u003c/b\u003e\",{\"_4208\":4212,\"_3201\":4294,\"_3203\":955},\"Try Shopify's \u003cbr/\u003e\u003cb\u003estore builder\u003c/b\u003e and world-leading checkout.\",{\"_4208\":4216,\"_3201\":4296,\"_3203\":4297},\"Turn ideas into\u003cbr/\u003e income with a\",\"free trial.\",{\"_4208\":4220,\"_3201\":4296,\"_3203\":4297},{\"_4208\":4224,\"_3201\":4300,\"_3203\":955},\"Every tool you need to power \u003cb\u003eyour business.\u003c/b\u003e\",{\"_4208\":4228,\"_3201\":4302,\"_3203\":955},\"Run a \u003cbr/\u003ezero-investment\u003cbr/\u003ebusiness.\",{\"_4208\":4232,\"_3201\":4294,\"_3203\":955},{\"_4208\":4236,\"_3201\":4305,\"_3203\":955},\"Reach every customer with \u003cb\u003eemail, SEO, and social tools.\u003c/b\u003e\",{\"_4208\":4240,\"_3201\":4307,\"_3203\":955},\"Move your business to Shopify.\",{\"_2690\":4309,\"_2696\":4328},{\"_4205\":4310},[4311,4313,4315,4316,4318,4320,4322,4324,4326],{\"_4208\":584,\"_385\":4312},\"Click here to start dropshipping with Shopify\",{\"_4208\":4212,\"_385\":4314},\"Click here to start your business with Shopify\",{\"_4208\":4216,\"_385\":4314},{\"_4208\":4220,\"_385\":4317},\"Click here to build your print on demand store\",{\"_4208\":4224,\"_385\":4319},\"Click here to build your online store with Shopify\",{\"_4208\":4228,\"_385\":4321},\"Click here to start your side hustle with Shopify\",{\"_4208\":4232,\"_385\":4323},\"Click here to start building your online store\",{\"_4208\":4236,\"_385\":4325},\"Click here to start marketing on Shopify\",{\"_4208\":4240,\"_385\":4327},\"Start your business with Shopify’s all-in-one platform\",{\"_4205\":4329},[4330,4332,4334,4335,4337,4339,4341,4343,4345],{\"_4208\":584,\"_385\":4331},\"🚀 Click here to launch your dropshipping store\",{\"_4208\":4212,\"_385\":4333},\"🚀 Click here to launch your business with Shopify\",{\"_4208\":4216,\"_385\":4333},{\"_4208\":4220,\"_385\":4336},\"🚀 Click here to launch your print on demand store\",{\"_4208\":4224,\"_385\":4338},\"🚀 Click here to launch your store with Shopify\",{\"_4208\":4228,\"_385\":4340},\"🚀 Click here to launch your side hustle\",{\"_4208\":4232,\"_385\":4342},\"🚀 Click here to launch your store\",{\"_4208\":4236,\"_385\":4344},\"🚀 Click here to launch your next marketing campaign\",{\"_4208\":4240,\"_385\":4346},\"🚀 Click here to launch with Shopify’s all-in-one platform\",{\"_2534\":4348,\"_2538\":4352,\"_2541\":4356,\"_2544\":4360,\"_2547\":4364,\"_2550\":4368,\"_2552\":4372,\"_2555\":4376,\"_2558\":4380,\"_2561\":4384,\"_2564\":4388,\"_2566\":4391,\"_2569\":4395,\"_2571\":4398,\"_2574\":4402,\"_2577\":4406,\"_2580\":4410,\"_2583\":4414,\"_2586\":4418,\"_2589\":4422,\"_2592\":4426,\"_2595\":4430,\"_2597\":4433,\"_2600\":4437,\"_2603\":4441,\"_2606\":4445,\"_2609\":4449,\"_2612\":4453,\"_2614\":4455,\"_2617\":4459,\"_2619\":4462,\"_2622\":4466,\"_2625\":4470,\"_2628\":4474,\"_2631\":4478,\"_2634\":4482,\"_2637\":4486,\"_2639\":4489,\"_2642\":4493,\"_2645\":4497,\"_2648\":4499,\"_2651\":4503},{\"_1093\":4349,\"_3172\":4350,\"_3178\":4351},\"Get paid by brands you love with Shopify Collabs\",\"Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.\",\"Learn about Shopify Collabs\",{\"_1093\":4353,\"_3172\":4354,\"_3178\":4355},\"Find influencers to drive sales with Shopify Collabs\",\"Shopify Collabs makes it easy to partner with creators, promote your products, reach new customers, grow your sales, and track affiliate performance all from Shopify admin.\",\"Discover Shopify Collabs\",{\"_1093\":4357,\"_3172\":4358,\"_3178\":4359},\"Reach customers everywhere they are with Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.\",\"Explore Shopify’s sales channels\",{\"_1093\":4361,\"_3172\":4362,\"_3178\":4363},\"Sell where people search with Shopify\",\"Shopify comes with powerful tools that help you list, promote and sell products on Google. Get your product in front of new shoppers who are looking for what you’re selling, from one back office.\",\"Start selling on Google\",{\"_1093\":4365,\"_3172\":4366,\"_3178\":4367},\"Start selling your products on Facebook\",\"Shopify comes with powerful tools that help you list, promote and sell products on Facebook. Create product collections, showcase your brand and products, and make sales on Facebook from one place.\",\"Start selling on Facebook\",{\"_1093\":4369,\"_3172\":4370,\"_3178\":4371},\"Start selling your products on Instagram\",\"Shopify comes with powerful tools that help you list, promote and sell products on Instagram. Create product collections, showcase your brand and products, and make sales on Instagram from one place.\",\"Start selling on Instagram\",{\"_1093\":4373,\"_3172\":4374,\"_3178\":4375},\"Connect with shoppers on TikTok\",\"Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.\",\"Start selling on TikTok\",{\"_1093\":4377,\"_3172\":4378,\"_3178\":4379},\"Set up shop on TikTok\",\"Help boost sales with creative content that converts the next generation of customers.\",\"Install now\",{\"_1093\":4381,\"_3172\":4382,\"_3178\":4383},\"Start selling your products on YouTube from Shopify\",\"Shopify comes with powerful tools that help you promote and sell products on YouTube. Sync your product catalog, tag or pin products in livestreams, and manage all your sales from Shopify.\",\"Start selling on YouTube\",{\"_1093\":4385,\"_3172\":4386,\"_3178\":4387},\"Boost sales with buy now, pay later\",\"Shop Pay Installments gives customers flexibility at checkout by letting them pay in 4 interest-free payments or monthly installments up to 12 months. Increase average order values, reduce abandoned carts, and turn more browsers into buyers today.\",\"Discover Shop Pay Installments\",{\"_1093\":4389,\"_3172\":4390,\"_3178\":4387},\"Reduce abandoned carts with Shop Pay Installments\",\"With Shop Pay Installments, you can offer customers flexible payment plans at checkout and lower abandoned carts on larger purchases by up to 28%. Increase average order values and turn more browsers into buyers today.\",{\"_1093\":4392,\"_3172\":4393,\"_3178\":4394},\"Start accepting payments fast with Shopify Payments\",\"Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\",\"Discover Shopify Payments\",{\"_1093\":4396,\"_3172\":4397,\"_3178\":4394},\"Take control of your cash flow with Shopify Payments\",\"Only with Shopify Payments can you track your orders and payments all in one place. Have a complete view of your finances, accept local currencies and payment types for a smooth checkout experience.\",{\"_1093\":4399,\"_3172\":4400,\"_3178\":4401},\"Market your business with Shopify’s marketing automation tools\",\"Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.\",\"Discover Shopify’s marketing automation tools\",{\"_1093\":4403,\"_3172\":4404,\"_3178\":4405},\"Create branded emails in minutes with Shopify Email\",\"With Shopify Email, you can easily create, send, automate, and track email campaigns, all from your Shopify admin—no coding required.\",\"Discover Shopify Email\",{\"_1093\":4407,\"_3172\":4408,\"_3178\":4409},\"Get better ad performance with Shopify Audiences\",\"Shopify Audiences helps you find relevant buyers and lower advertising costs with custom audience lists—powered by Shopify’s unique insights from commerce data.\",\"Discover Shopify Audiences\",{\"_1093\":4411,\"_3172\":4412,\"_3178\":4413},\"Put your customer data to work with Shopify’s customer segmentation\",\"Shopify’s built-in segmentation tools help you discover insights about your customers, build segments as targeted as your marketing plans with filters based on your customers’ demographic and behavioral data, and drive sales with timely and personalized emails.\",\"Discover Shopify segmentation\",{\"_1093\":4415,\"_3172\":4416,\"_3178\":4417},\"Know your audience to grow it\",\"Discover powerful insights about your customers by creating unique segments, then reach out with personalized campaigns to drive sales.\",\"Build your audience\",{\"_1093\":4419,\"_3172\":4420,\"_3178\":4421},\"Create and customize marketing automations from Shopify\",\"Shopify’s built-in marketing automation tools help you connect with customers at critical moments in their journey—from subscribing to your newsletter to placing their first order and every milestone in between.\",\"Explore Shopify automations\",{\"_1093\":4423,\"_3172\":4424,\"_3178\":4425},\"Drive your business forward with Shopify’s analytics\",\"Shopify's user-friendly reports and analytics capabilities help you make better decisions, faster. Choose from pre-built dashboards and reports, or build your own to spot trends, capitalize on opportunities, and supercharge your decision-making.\",\"Explore Shopify’s analytics\",{\"_1093\":4427,\"_3172\":4428,\"_3178\":4429},\"Take the stress out of sales tax with Shopify Tax\",\"With Shopify Tax, you can oversee your current sales tax obligations from Shopify admin, collect the right amount at checkout with product and location-specific accuracy, and let Shopify automatically apply rate and regulatory changes whenever they happen.\",\"Explore Shopify Tax\",{\"_1093\":4431,\"_3172\":4432,\"_3178\":4429},\"Manage your sales tax from Shopify\",\"Shopify Tax puts sales tax insights and collection in your control, and makes everything manageable from your Shopify admin.\",{\"_1093\":4434,\"_3172\":4435,\"_3178\":4436},\"Manage your money where you make it with Shopify Balance\",\"Shopify Balance is a free financial account that lets you manage your business’s money from Shopify admin. Pay no monthly fees, get payouts up to seven days earlier, and earn cashback on eligible purchases.\",\"Discover Shopify Balance\",{\"_1093\":4438,\"_3172\":4439,\"_3178\":4440},\"Earn cashback rewards with Shopify Credit\",\"Get up to 3% cashback on your eligible marketing spend, including on TikTok, Meta, and Google, using Shopify Credit—the business card designed for Shopify entrepreneurs. No fees, no interest, no credit checks.\",\"Explore Shopify Credit\",{\"_1093\":4442,\"_3172\":4443,\"_3178\":4444},\"Get funding to run your business with Shopify Capital\",\"Shopify Capital makes it easy to get funding quickly and use it for inventory, marketing, and more. Automatically make payments as a percentage of your daily sales. No compounding interest. No schedules. No surprises.\",\"Explore Shopify Capital\",{\"_1093\":4446,\"_3172\":4447,\"_3178\":4448},\"Increase recurring revenue with the Shopify Subscriptions app\",\"The free Shopify Subscriptions app lets you offer subscription services and integrates seamlessly with your Shopify admin. Install it today to increase repeat purchases and customer lifetime value.\",\"Install Shopify Subscriptions\",{\"_1093\":4450,\"_3172\":4451,\"_3178\":4452},\"Create product bundles with the Shopify Bundles app\",\"Product bundles are a great way to increase cart values and ensure your products are discovered by more shoppers. Download the free Shopify Bundles app to quickly and easily create bundles for your products and variants from your Shopify admin.\",\"Install Shopify Bundles\",{\"_1093\":4454,\"_3172\":4451,\"_3178\":4452},\"Increase average order values with the Shopify Bundles app\",{\"_1093\":4456,\"_3172\":4457,\"_3178\":4458},\"Unify your inventory management with Shopify\",\"Only Shopify helps you manage warehouse, pop-up shop, and retail store inventory from the same back office. Shopify automatically syncs stock quantities as you receive, sell, return, or exchange products online or in-person—no manual reconciling necessary.\",\"Explore inventory management on Shopify\",{\"_1093\":4460,\"_3172\":4461,\"_3178\":4458},\"Manage all your inventory from Shopify\",\"Shopify comes with built-in tools to help manage warehouse and store inventory in one place. Track sales, forecast demand, set low stock alerts, create purchase orders, count inventory, and more.\",{\"_1093\":4463,\"_3172\":4464,\"_3178\":4465},\"Speed up fulfillment times with Shopify\",\"Shopify comes with built-in tools to help you track, prioritize, and fulfill orders from one place, so you can get orders out the door sooner and exceed customer expectations.\",\"Explore order management on Shopify\",{\"_1093\":4467,\"_3172\":4468,\"_3178\":4469},\"Shopify Magic\",\"Shopify Magic makes it easier to start, run, and grow your business. Our groundbreaking commerce-focused AI empowers entrepreneurs like you to be more creative, productive, and successful than ever before.\",\"AI designed for commerce\",{\"_1093\":4471,\"_3172\":4472,\"_3178\":4473},\"Let Shopify Magic write product descriptions for you\",\"Ever wished a product description would just write itself? With Shopify Magic—Shopify’s artificial intelligence tools designed for commerce—it will. Create product descriptions in seconds and get your products in front of shoppers faster than ever.\",\"Learn about Shopify Magic\",{\"_1093\":4475,\"_3172\":4476,\"_3178\":4477},\"Turn chats into sales with Shopify Inbox\",\"Shopify Inbox is a free app that lets you chat with shoppers in real-time, see what’s in their cart, share discount codes, create automated messages, and understand how chats influence sales right from your Shopify admin.\",\"Discover Shopify Inbox\",{\"_1093\":4479,\"_3172\":4480,\"_3178\":4481},\"Sell wholesale and direct to consumers with Shopify\",\"Only Shopify comes with built-in features that help you sell B2B and DTC from a single store or platform. Tailor the shopping experience for each buyer with customized product and pricing publishing, quantity rules, payment terms, and more—no third-party apps or coding required.\",\"Explore B2B on Shopify\",{\"_1093\":4483,\"_3172\":4484,\"_3178\":4485},\"Start selling in-person with Shopify POS\",\"Shopify POS is the easiest way to start selling in-person. Take your brand on the road and accept payments, manage inventory and payouts, and sell everywhere your customers are—farmer’s markets, pop up events and meetups, craft fairs, and anywhere in between.\",\"Discover Shopify POS\",{\"_1093\":4487,\"_3172\":4488,\"_3178\":4485},\"Get started with Shopify POS\",\"Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.\",{\"_1093\":4490,\"_3172\":4491,\"_3178\":4492},\"Sell internationally in minutes with Managed Markets\",\"Managed Markets helps you sell in 150+ countries and scale your business internationally—all from a single Shopify store. Make global shipping hassle-free, with tools to manage store localization, collect duties upfront, simplify customs documentation, and get fast transit times.\",\"Discover Managed Markets\",{\"_1093\":4494,\"_3172\":4495,\"_3178\":4496},\"Visit the Shopify Partners Marketplace\",\"Find experienced commerce professionals who will help you grow your business. Browse the different services Shopify partners offer, post a job, and hire a professional to work with.\",\"Visit now\",{\"_1093\":3856,\"_3172\":4498,\"_3178\":3858},\"Join the program to grow your brand, access exclusive opportunities, and earn a competitive commission for each new business you refer to Shopify.\",{\"_1093\":4500,\"_3172\":4501,\"_3178\":4502},\"Create immersive shopping experiences with Shopify AR\",\"Give shoppers a new way to experience your products when you add augmented reality (AR) to your online store. Using 3D models for your products provides customers with a better understanding of the function and size of an item, and increases your customers' confidence in the quality of your products.\",\"Learn about Shopify AR\",{\"_1093\":4504,\"_3172\":4505,\"_3178\":4506},\"Reward loyalty everywhere customers shop\",\"Only Shopify’s integrated loyalty apps let customers collect and redeem loyalty rewards when shopping with you both online and in store—no complicated workarounds required.\",\"Explore loyalty apps\",{\"_3169\":4508},{\"_65\":4509,\"_960\":4512,\"_4517\":4518,\"_4525\":4526,\"_4531\":4532,\"_4536\":4537,\"_504\":4542,\"_4547\":4548,\"_4553\":4554,\"_4559\":4560,\"_4563\":4564,\"_4567\":4568,\"_4572\":4573,\"_4577\":4578,\"_4583\":4584,\"_4589\":4590,\"_4594\":4595,\"_4600\":4601,\"_4605\":4606,\"_4610\":4611,\"_4615\":4616,\"_4620\":4621,\"_4625\":4626,\"_4629\":4630,\"_4634\":4635,\"_4638\":4639,\"_4643\":4644,\"_4647\":4648,\"_4652\":4653,\"_429\":4658,\"_4662\":4663,\"_4667\":4668,\"_4671\":4672,\"_4676\":4677,\"_4681\":4682,\"_4687\":4688,\"_4692\":4693,\"_4698\":4699,\"_4705\":4706,\"_4711\":4712,\"_4715\":4716,\"_4720\":4721,\"_4725\":4726,\"_4729\":4730,\"_4733\":4734,\"_4739\":4740,\"_4744\":4745,\"_4750\":4751,\"_4755\":4756,\"_4760\":4761,\"_4764\":4765,\"_4770\":4771,\"_4774\":4775,\"_4780\":4781,\"_4785\":4786,\"_4791\":4792,\"_4796\":4797,\"_4800\":4801,\"_4804\":4805,\"_4809\":4810,\"_4813\":4814,\"_4817\":4818,\"_1009\":4822,\"_4827\":4828,\"_4831\":4832,\"_4835\":4836,\"_4839\":4840,\"_4844\":4845,\"_4849\":4850,\"_4855\":4856,\"_4860\":4861,\"_4865\":4866,\"_4870\":4871,\"_4875\":4876,\"_4880\":4881,\"_4885\":4886,\"_1992\":4889,\"_4893\":4894,\"_4899\":4900,\"_4903\":4904,\"_1014\":4907,\"_4912\":4913,\"_4917\":4918,\"_381\":4922,\"_4927\":4928,\"_4933\":4934,\"_4936\":4937,\"_4940\":4941,\"_4944\":4945,\"_4948\":4949,\"_4953\":4954,\"_4958\":4959,\"_3182\":4962,\"_4966\":4967,\"_4970\":4971,\"_393\":4974,\"_4978\":4979,\"_4982\":4983,\"_4986\":4987,\"_4990\":4991,\"_94\":4994,\"_4997\":4998,\"_5001\":5002},{\"_3172\":4510,\"_375\":4511},\"Almost there: please enter your email below to gain instant access.\",\"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.\",{\"_1093\":4513,\"_1780\":4514,\"_3178\":4515,\"_3180\":4516},\"Free Ebook: Ecommerce Analytics for Beginners\",\"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.\",\"Get the free ebook now\",\"Get Ecommerce Analytics for Beginners delivered right to your inbox.\",\"back_to_school\",{\"_1093\":4519,\"_1780\":4520,\"_3178\":4521,\"_3180\":4522,\"_4523\":4524},\"The Complete Guide to Back to School Marketing for Retail Stores\",\"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.\",\"Get your free guide now\",\"Get the Back to School Marketing Guide delivered right to your inbox.\",\"modal_success_heading\",\"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify.\",\"bio_template\",{\"_1093\":4527,\"_1780\":4528,\"_3178\":4529,\"_3180\":4530,\"_4523\":4524},\"Free Professional Bio Template\",\"Make a lasting first impression! Elevate your professional image with our easy-to-use template.\",\"Download template\",\"Get the free professional bio template delivered right to your inbox.\",\"brand_guide_template\",{\"_1093\":4533,\"_1780\":4534,\"_3178\":4529,\"_3180\":4535,\"_4523\":4524},\"Free Brand Guide Template\",\"You’ve built a strong brand. Keep it consistent across all your channels with our detailed brand guide template.\",\"Get the free brand guide template delivered right to your inbox.\",\"brand_storytelling\",{\"_1093\":4538,\"_1780\":4539,\"_3178\":4540,\"_3180\":4541},\"Free Worksheet: Brand Storytelling\",\"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.\",\"Get the worksheet\",\"Get our free Brand Storytelling Worksheet delivered right to your inbox.\",{\"_1093\":4543,\"_1780\":4544,\"_3178\":4545,\"_3180\":4546},\"Free Reading List: How to Brand Your Business\",\"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.\",\"Get the free reading list\",\"Get our Branding reading list delivered right to your inbox.\",\"branding_kit\",{\"_1093\":4549,\"_1780\":4550,\"_3178\":3997,\"_3180\":4551,\"_4523\":4552},\"Free Business Branding Kit\",\"Craft a powerful brand identity that stands out in the market. Use these free templates and tools to help you build a cohesive and memorable brand.\",\"Get the branding kit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify.\",\"business_case_template\",{\"_1093\":4555,\"_1780\":4556,\"_3178\":4557,\"_3180\":4558,\"_4523\":4524},\"Free Business Case Template\",\"Turn your big ideas into reality. Our user-friendly template is here to help you create a compelling business case with ease.\",\"Get the template now\",\"Get our template delivered right to your inbox.\",\"business_letter\",{\"_1093\":4561,\"_1780\":4562,\"_3178\":4557,\"_3180\":4558,\"_4523\":4524},\"Free Business Letter Template\",\"Communicate clearly and effectively. Use this customizable template to create a polished business letter that makes a great impression.\",\"business_model_canvas\",{\"_1093\":4565,\"_1780\":4566,\"_3178\":4557,\"_3180\":4558,\"_4523\":4524},\"Free Business Model Canvas Template\",\"Streamline your business planning! This easy-to-use template helps you visualize your business model and identify key components for success.\",\"business_proposal\",{\"_1093\":4569,\"_1780\":4570,\"_3178\":4529,\"_3180\":4571},\"Free Business Proposal Template\",\"Land your next big deal with ease! Our easy-to-follow template helps you craft proposals that not only impress but also seal the deal.\",\"Get our business proposal template delivered right to your inbox.\",\"businessplan\",{\"_1093\":4574,\"_1780\":4575,\"_3178\":4557,\"_3180\":4576},\"Free: Business Plan Template\",\"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.\",\"Get the business plan template delivered right to your inbox.\",\"businessideas\",{\"_1093\":4579,\"_1780\":4580,\"_3178\":4581,\"_3180\":4582},\"Free: The Big List of Business Ideas\",\"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.\",\"Get the list now\",\"Get the big list of business ideas delivered right to your inbox.\",\"camera_checklist\",{\"_1093\":4585,\"_1780\":4586,\"_3178\":4587,\"_3180\":4588},\"How to take product photos like a pro\",\"This essential guide will help you shoot stunning product photos, with tips, equipment lists, and easy-to-follow shooting instructions.\",\"Download guide\",\"Get the guide delivered right to your inbox.\",\"cancel_policy\",{\"_1093\":4591,\"_1780\":4592,\"_3178\":3997,\"_3180\":4593},\"Free Cancellation Policy Template\",\"Protect your time with a clear and professional cancellation policy. This template makes it easy to create.\",\"Get the template delivered right to your inbox.\",\"case_studies\",{\"_1093\":4596,\"_1780\":4597,\"_3178\":4598,\"_3180\":4599},\"Free Video Series: Ecommerce Inspiration\",\"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.\",\"Get the free video series\",\"Get our Ecommerce Inspiration video series delivered right to your inbox.\",\"case_study_template\",{\"_1093\":4602,\"_1780\":4603,\"_3178\":4557,\"_3180\":4604},\"Free Case Study Template\",\"Show your expertise and highlight your company’s success with our free case study template.\",\"Get the case study template delivered right to your inbox.\",\"cash_flow_template\",{\"_1093\":4607,\"_1780\":4608,\"_3178\":4557,\"_3180\":4609},\"Free Cash Flow Statement Template\",\"Balancing your books can be stressful. Take charge of your finances with our free cash flow statement template.\",\"Get the cash flow statement template delivered right to your inbox.\",\"competitive\",{\"_1093\":4612,\"_1780\":4613,\"_3178\":4557,\"_3180\":4614},\"Free: Competitive Analysis Template\",\"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.\",\"Get the competitive analysis template delivered right to your inbox.\",\"content_strategy_template\",{\"_1093\":4617,\"_1780\":4618,\"_3178\":4557,\"_3180\":4619},\"Free Content Strategy Template\",\"Create content that truly connects and engages. Our template helps you plan and execute your vision, keeping your goals on track.\",\"Get the content strategy template delivered right to your inbox.\",\"copywriting\",{\"_1093\":4622,\"_1780\":4623,\"_3178\":4545,\"_3180\":4624},\"Free Reading List: Copywriting Tactics for Entrepreneurs\",\"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.\",\"Get our Copywriting Tactics reading list delivered right to your inbox.\",\"copywriting_research\",{\"_1093\":4627,\"_1780\":4628,\"_3178\":4529,\"_3180\":4593},\"Research the words you use to sell\",\"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.\",\"customer_email\",{\"_1093\":4631,\"_1780\":4632,\"_3178\":4529,\"_3180\":4633},\"Free Customer Service Email Templates\",\"Make responding to customer inquiries quicker and more effective with these free templates.\",\"Get the templates delivered right to your inbox.\",\"customer_journey\",{\"_1093\":4636,\"_1780\":4637,\"_3178\":4529,\"_3180\":4593,\"_4523\":4524},\"Free Customer Journey Map Template\",\"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.\",\"customerservice\",{\"_1093\":4640,\"_1780\":4641,\"_3178\":4545,\"_3180\":4642},\"Free Reading List: Customer Service Strategies\",\"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.\",\"Get the reading list delivered right to your inbox.\",\"decision_matrix\",{\"_1093\":4645,\"_1780\":4646,\"_3178\":4557,\"_3180\":4593,\"_4523\":4524},\"Free Decision Matrix Template\",\"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.\",\"design\",{\"_1093\":4649,\"_1780\":4650,\"_3178\":4545,\"_3180\":4651},\"Free Reading List: Online Store Design Tips\",\"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.\",\"Get our Store Design reading list delivered right to your inbox.\",\"digital_marketing_kit\",{\"_1093\":4654,\"_1780\":4655,\"_3178\":3997,\"_3180\":4656,\"_4523\":4657},\"Free Digital Marketing Toolkit\",\"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.\",\"Get the toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify.\",{\"_1093\":4659,\"_1780\":4660,\"_3178\":4515,\"_3180\":4661},\"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing\",\"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.\",\"Get our Email Marketing guide delivered right to your inbox.\",\"excel_inventory\",{\"_1093\":4664,\"_1780\":4665,\"_3178\":3997,\"_3180\":4666},\"Free Excel Inventory Management Template\",\"Simplify your inventory tracking and management with this easy-to-use Excel template.\",\"Get this template delivered right to your inbox.\",\"expense_report\",{\"_1093\":4669,\"_1780\":4670,\"_3178\":4557,\"_3180\":4558,\"_4523\":4524},\"Free Expense Report Template\",\"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.\",\"googleshopping\",{\"_1093\":4673,\"_1780\":4674,\"_3178\":4515,\"_3180\":4675},\"Free Ebook: Google Shopping for Small Businesses\",\"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.\",\"Get Google Shopping for Small Businesses delivered right to your inbox.\",\"go_to_market\",{\"_1093\":4678,\"_1780\":4679,\"_3178\":4529,\"_3180\":4680},\"Free Go-to-Market Strategy Template\",\"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.\",\"Get your free go-to-market strategy template delivered right to your inbox.\",\"hiring_questions\",{\"_1093\":4683,\"_1780\":4684,\"_3178\":4685,\"_3180\":4686,\"_4523\":4524},\"Free Guide: Interview Questions for Hiring Retail Employees\",\"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.\",\"Get the free guide now\",\"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.\",\"holiday_selling_2021\",{\"_1093\":4689,\"_1780\":4690,\"_3178\":4685,\"_3180\":4691,\"_4523\":4524},\"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores\",\"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.\",\"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.\",\"international_shipping\",{\"_1093\":4694,\"_1780\":4695,\"_3178\":3997,\"_3180\":4696,\"_4523\":4697},\"Free International Shipping Checklist\",\"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.\",\"Get the checklist delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify.\",\"inventory_templates\",{\"_1093\":4700,\"_1780\":4701,\"_3178\":4702,\"_3180\":4703,\"_4523\":4704},\"5 Free Templates to Better Understand Your Inventory\",\"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)\",\"Get your free templates\",\"Get your Inventory Templates delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify.\",\"invoice_template\",{\"_1093\":4707,\"_1780\":4708,\"_3178\":3997,\"_3180\":4709,\"_4523\":4710},\"Free Invoice Template\",\"Streamline your billing process with a customizable invoice template.\",\"Get your invoice template delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify.\",\"keyword_research_template\",{\"_1093\":4713,\"_1780\":4714,\"_3178\":4529,\"_3180\":4593},\"Free keyword research template\",\"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.\",\"marketing_plan\",{\"_1093\":4717,\"_1780\":4718,\"_3178\":4529,\"_3180\":4719,\"_4523\":4704},\"Free Marketing Plan Template\",\"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.\",\"Get your marketing plan template delivered right to your inbox.\",\"marketing_proposal\",{\"_1093\":4722,\"_1780\":4723,\"_3178\":4529,\"_3180\":4724,\"_4523\":4710},\"Free Marketing Proposal Template\",\"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.\",\"Get your template delivered right to your inbox.\",\"okr_template\",{\"_1093\":4727,\"_1780\":4728,\"_3178\":4557,\"_3180\":4724,\"_4523\":4710},\"Free OKR Template\",\"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.\",\"one_pager\",{\"_1093\":4731,\"_1780\":4732,\"_3178\":4557,\"_3180\":4724,\"_4523\":4710},\"Free One Pager Template\",\"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.\",\"opening_closing_checklist\",{\"_1093\":4735,\"_1780\":4736,\"_3178\":4737,\"_3180\":4738,\"_4523\":4524},\"Free Checklist for Opening and Closing Your Store\",\"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.\",\"Get the free checklist\",\"Get our Opening and Closing Checklist delivered right to your inbox.\",\"optimization\",{\"_1093\":4741,\"_1780\":4742,\"_3178\":4545,\"_3180\":4743},\"Free Reading List: Conversion Optimization for Beginners\",\"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.\",\"Get our Conversion Optimization reading list delivered right to your inbox.\",\"packaging_calculator\",{\"_1093\":4746,\"_1780\":4747,\"_3178\":4748,\"_3180\":4749},\"Calculate your packaging costs\",\"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.\",\"Download calculator\",\"Get the calculator delivered right to your inbox.\",\"packing_slip\",{\"_1093\":4752,\"_1780\":4753,\"_3178\":4557,\"_3180\":4754},\"Free Packing Slip Template\",\"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.\",\"Get the packing slip template delivered right to your inbox.\",\"parentpreneur\",{\"_1093\":4757,\"_1780\":4758,\"_3178\":3997,\"_3180\":4759},\"Playbook for the Aspiring Parentpreneur\",\"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.\",\"Check your inbox for your copy of the Parentpreneur Playbook.\",\"persona_template\",{\"_1093\":4762,\"_1780\":4763,\"_3178\":4529,\"_3180\":4558,\"_4523\":4524},\"Free User Persona Template\",\"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.\",\"phonecases\",{\"_1093\":4766,\"_1780\":4767,\"_3178\":4768,\"_3180\":4769},\"Get a Free Phone Case Business in a Box\",\"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.\",\"Download startup bundle\",\"Get our startup bundle delivered right to your inbox.\",\"photobrief\",{\"_1093\":4772,\"_1780\":4773,\"_3178\":4529,\"_3180\":4593},\"Get perfect product photography\",\"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.\",\"photochecklist\",{\"_1093\":4776,\"_1780\":4777,\"_3178\":4778,\"_3180\":4779},\"All the images your store needs\",\"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.\",\"Download shot list\",\"Get the shot list delivered right to your inbox.\",\"photographer_checklist\",{\"_1093\":4782,\"_1780\":4783,\"_3178\":4784,\"_3180\":4696},\"Make your next photo shoot a success\",\"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.\",\"Download checklist\",\"photography\",{\"_1093\":4787,\"_1780\":4788,\"_3178\":4789,\"_3180\":4790},\"Free Guide: DIY Product Photography\",\"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.\",\"Get your free guide\",\"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox.\",\"popup_guide\",{\"_1093\":4793,\"_1780\":4794,\"_3178\":4789,\"_3180\":4795,\"_4523\":4524},\"Pop-Up Shop Quickstart Guide\",\"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.\",\"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.\",\"pp_template\",{\"_1093\":4798,\"_1780\":4799,\"_3178\":4529,\"_3180\":4593,\"_4523\":4524},\"Free PowerPoint Template\",\"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.\",\"press_kit\",{\"_1093\":4802,\"_1780\":4803,\"_3178\":4529,\"_3180\":4593,\"_4523\":4524},\"Free Press Kit Template\",\"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.\",\"pressrelease\",{\"_1093\":4806,\"_1780\":4807,\"_3178\":4557,\"_3180\":4808},\"Free: Press Release Template\",\"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.\",\"Get the press release template delivered right to your inbox.\",\"problem_statement\",{\"_1093\":4811,\"_1780\":4812,\"_3178\":4557,\"_3180\":4593,\"_4523\":4524},\"Free Problem Statement Template\",\"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.\",\"process_map\",{\"_1093\":4815,\"_1780\":4816,\"_3178\":4557,\"_3180\":4593,\"_4523\":4524},\"Free Process Mapping Template\",\"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.\",\"productivity\",{\"_1093\":4819,\"_1780\":4820,\"_3178\":4545,\"_3180\":4821},\"Free Reading List: Ecommerce Motivation\",\"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.\",\"Get our Ecommerce Motivation reading list delivered right to your inbox.\",{\"_1093\":4823,\"_1780\":4824,\"_3178\":4825,\"_3180\":4826},\"Free Guide: How to Find a Profitable Product to Sell Online\",\"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.\",\"Get the free guide\",\"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox.\",\"product_vision\",{\"_1093\":4829,\"_1780\":4830,\"_3178\":4557,\"_3180\":4593,\"_4523\":4524},\"Free Product Vision Template\",\"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.\",\"profit_loss\",{\"_1093\":4833,\"_1780\":4834,\"_3178\":4557,\"_3180\":4524},\"Free Profit and Loss Statement Template\",\"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.\",\"purchase_order\",{\"_1093\":4837,\"_1780\":4838,\"_3178\":4529,\"_3180\":4593},\"Create a purchase order\",\"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.\",\"resignation_letter\",{\"_1093\":4841,\"_1780\":4842,\"_3178\":4843,\"_3180\":4633},\"Free Resignation Letter Templates\",\"Leave your job on good terms with these professionally crafted resignation letter templates.\",\"Download templates\",\"retail_marketing\",{\"_1093\":4846,\"_1780\":4847,\"_3178\":4789,\"_3180\":4848,\"_4523\":4524},\"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success\",\"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.\",\"Get your free Retail Marketing Success PDF delivered right to your inbox.\",\"retention_audit\",{\"_1093\":4851,\"_1780\":4852,\"_3178\":4853,\"_3180\":4854,\"_4523\":4524},\"Free Download: Retention Audit Checklist\",\"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.\",\"Get your free checklist\",\"Get this free Retention Audit Checklist PDF delivered right to your inbox.\",\"rfp_template\",{\"_1093\":4857,\"_1780\":4858,\"_3178\":4557,\"_3180\":4859},\"Free RFP Template\",\"Make writing requests for proposals easier and faster with our free RFP template.\",\"Get the RFP template delivered right to your inbox.\",\"root_cause\",{\"_1093\":4862,\"_1780\":4863,\"_3178\":4557,\"_3180\":4864,\"_4523\":4524},\"Free Root Cause Analysis Template\",\"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.\",\"Get this free template delivered right to your inbox.\",\"rotating_schedules\",{\"_1093\":4867,\"_1780\":4868,\"_3178\":4702,\"_3180\":4869,\"_4523\":4524},\"Free Download: Rotating Schedules Templates\",\"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.\",\"Get these free Rotating Schedules Templates delivered right to your inbox.\",\"sales_email\",{\"_1093\":4872,\"_1780\":4873,\"_3178\":4702,\"_3180\":4874,\"_4523\":4524},\"Free Sales Email Templates\",\"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.\",\"Get these free templates delivered right to your inbox.\",\"sales_funnel_template\",{\"_1093\":4877,\"_1780\":4878,\"_3178\":4529,\"_3180\":4879,\"_4523\":4524},\"Free Sales Funnel Template\",\"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.\",\"Get this free sales funnel template delivered right to your inbox.\",\"sales_plan_template\",{\"_1093\":4882,\"_1780\":4883,\"_3178\":4557,\"_3180\":4884,\"_4523\":4524},\"Free Sales Planning Template\",\"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.\",\"Get this free sales planning template delivered right to your inbox.\",\"scope_template\",{\"_1093\":4887,\"_1780\":4888,\"_3178\":4557,\"_3180\":4864,\"_4523\":4524},\"Free Scope of Work Template\",\"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.\",{\"_1093\":4890,\"_1780\":4891,\"_3178\":4737,\"_3180\":4892},\"Free Download: SEO Checklist\",\"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.\",\"Get our SEO Checklist delivered right to your inbox.\",\"services_price\",{\"_1093\":4895,\"_1780\":4896,\"_3178\":4748,\"_3180\":4897,\"_4523\":4898},\"Your Time is Valuable, so Price it Right\",\"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.\",\"Get this calculator delivered right to your inbox.\",\"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"sfn_interview\",{\"_1093\":4901,\"_1780\":4902,\"_3178\":4737,\"_3180\":4696},\"Free Checklist: How to Interview a Third Party Logistics Provider\",\"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.\",\"sfn_outsource\",{\"_1093\":4905,\"_1780\":4906,\"_3178\":4737,\"_3180\":4696},\"Free Checklist: Are You Ready to Outsource Your Fulfillment?\",\"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.\",{\"_1093\":4908,\"_1780\":4909,\"_3178\":4910,\"_3180\":4911,\"_4523\":4898},\"The Shopify guide to shipping and fulfillment\",\"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.\",\"Download now and start optimizing your operations\",\"Get our shipping and fulfillment guide delivered right to your inbox.\",\"shipping_docs\",{\"_1093\":4914,\"_1780\":4915,\"_3178\":3997,\"_3180\":4916,\"_4523\":4704},\"Free Shipping Document Templates\",\"Simplify your shipping process with these customizable shipping document templates.\",\"Get the shipping document templates delivered right to your inbox.\",\"shipping_kit\",{\"_1093\":4919,\"_1780\":4920,\"_3178\":3997,\"_3180\":4921,\"_4523\":4552},\"Free Shipping and Fulfillment Kit\",\"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.\",\"Get our shipping and fulfillment kit delivered right to your inbox.\",{\"_1093\":4923,\"_1780\":4924,\"_3178\":4925,\"_3180\":4926,\"_4523\":4898},\"Social media strategy and planning templates\",\"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.\",\"Download now and start seeing results\",\"Get your social media strategy and planning templates delivered right to your inbox.\",\"social_media_kit\",{\"_1093\":4929,\"_1780\":4930,\"_3178\":3997,\"_3180\":4931,\"_4523\":4932},\"Free Social Media Toolkit\",\"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.\",\"Get your social media strategy toolkit delivered right to your inbox.\",\"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify.\",\"social_template\",{\"_1093\":4923,\"_1780\":4924,\"_3178\":4925,\"_3180\":4935,\"_4523\":4524},\"Get social media strategy and planning templates delivered right to your inbox.\",\"sop_template\",{\"_1093\":4938,\"_1780\":4939,\"_3178\":4529,\"_3180\":4558,\"_4523\":4524},\"Free SOP Template\",\"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.\",\"start_business_checklist\",{\"_1093\":4942,\"_1780\":4943,\"_3178\":3997,\"_3180\":4558,\"_4523\":4524},\"Take the guesswork out of starting a business\",\"This free checklist guides you through each step, from idea to your first sale.\",\"store_layouts\",{\"_1093\":4946,\"_1780\":4947,\"_3178\":4702,\"_3180\":4874,\"_4523\":4524},\"Free Download: Store Layout Templates\",\"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.\",\"survey_intro\",{\"_1093\":4950,\"_1780\":4951,\"_3178\":4952,\"_3180\":4864,\"_4523\":4524},\"Free Survey Introduction Template\",\"Start gathering valuable feedback from your customers with this ready-to-use survey introduction template.\",\"Get template\",\"swot\",{\"_1093\":4955,\"_1780\":4956,\"_3178\":4557,\"_3180\":4957},\"Free: SWOT Analysis Template\",\"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.\",\"Get the SWOT analysis template delivered right to your inbox.\",\"tax_season\",{\"_1093\":4960,\"_1780\":4961,\"_3178\":4521,\"_3180\":4789,\"_4523\":4898},\"Free Download: 6 Steps to Get Your Business Ready for Tax Season\",\"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.\",{\"_1093\":4963,\"_1780\":4964,\"_3178\":4965,\"_3180\":4696},\"Free: Shopify Store Trust Checklist\",\"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.\",\"Get the checklist now\",\"tshirt_guide\",{\"_1093\":4968,\"_1780\":4969,\"_3178\":3997,\"_3180\":4588,\"_4523\":4898},\"Your Complete Guide To Starting a T-Shirt Business\",\"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own t-shirt business, from design to sales.\",\"ttp_guide\",{\"_1093\":4972,\"_1780\":4973,\"_3178\":4521,\"_3180\":4789,\"_4523\":4898},\"Free Download: The Online Sellers Guide to In-Person Sales\",\"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.\",{\"_1093\":4975,\"_1780\":4976,\"_3178\":4515,\"_3180\":4977},\"Free Ebook: Twitter Marketing for Small Businesses\",\"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.\",\"Get Twitter Marketing for Small Businesses delivered right to your inbox.\",\"use_case_template\",{\"_1093\":4980,\"_1780\":4981,\"_3178\":4529,\"_3180\":4558,\"_4523\":4524},\"Free Use Case Template\",\"Do your products hold hidden value? Use this free template to spot new sales opportunities.\",\"uvp_template\",{\"_1093\":4984,\"_1780\":4985,\"_3178\":4529,\"_3180\":4558,\"_4523\":4524},\"Free Unique Value Proposition Template\",\"Clearly define what sets your business apart with this easy-to-use template.\",\"value_chain\",{\"_1093\":4988,\"_1780\":4989,\"_3178\":4557,\"_3180\":4558,\"_4523\":4524},\"Free Value Chain Template\",\"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.\",\"value_prop_template\",{\"_1093\":4992,\"_1780\":4993,\"_3178\":4529,\"_3180\":4593,\"_4523\":4524},\"Free Value Proposition Template\",\"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.\",{\"_1093\":4995,\"_1780\":4996,\"_3178\":4545,\"_3180\":4642},\"Free Reading List: Video Marketing Tips and Tricks\",\"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.\",\"white_paper_template\",{\"_1093\":4999,\"_1780\":5000,\"_3178\":4557,\"_3180\":4593,\"_4523\":4524},\"Free White Paper Template\",\"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.\",\"website_checklist\",{\"_1093\":5003,\"_1780\":5004,\"_3178\":4557,\"_3180\":4696,\"_4523\":4524},\"Free Website Checklist\",\"Ensure your website is fully optimized and user-friendly with this comprehensive checklist.\",{\"_2034\":5006},{\"_2036\":2037,\"_2038\":2039,\"_2040\":2041,\"_2042\":5007,\"_2050\":5009},{\"_1974\":5008},{\"_153\":2045},{\"_2052\":5010},{\"_153\":2054},\"minervaUser\",{\"_5013\":5014,\"_5015\":5016,\"_5017\":5018,\"_5019\":5020,\"_5021\":1754,\"_5022\":5023,\"_5024\":1795,\"_5025\":5026,\"_5027\":5028,\"_5029\":5030,\"_5034\":5035,\"_5037\":1795,\"_5038\":1754},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00 USD\u003c/span\u003e\",\"googleCountryOffer\",\"$500 USD\",\"minimumMonthlyPrice\",\"$5\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_5031\":1793,\"_1753\":1754,\"_5032\":5033},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[5036],\"paid_trial_experience\",\"trialLength\",\"usd\",\"actionData\"]\n");</script><!--$--><script>window.__reactRouterContext.streamController.close();</script><!--/$--><!--/$-->